El Toro's technology for corporate users. Corporations, large and small use our technology to enhance the targeting of their web advertising. Through our patent-pending system we map a prospects physical address to an IP address.

1. Your Exact Online Target
Lives Right Here

2. We provide a direct one-to-one online
connection to a selected household by
geographically locating its web entry point.
Your marketing message finds every intended
target every time they go online to deliver
100% reach and zero wasted budget.
Direct household online targeting enables
extraordinarily relevant online display ads
that lead to higher conversion and ROI.

3. A NEW CONVENTION
• Provides non-invasive access to every computer on
the web.
• Founded on the internet’s most common user
identification standard: The IP address.
• Built by the industry’s foremost experts in geospatial
databases and IP monitoring.
12-Year Market Advantage
MORE THAN A DECADE IN THE MAKING
EL TORO
TARGETING
Patent-pending, Direct IP-to-Household Matching Engine creates
the one-to-one identification that has become El Toro Targeting.

4. Reaches Every Target
Zero Budget Waste
Reaches Few Targets
Huge Budget Waste
EL TORO TARGETING
EVERY TARGET.
EVERY TIME.
Now you can reach 100% of your
online target 100% of the time.

5. DIRECT MAIL
DELIVERED DIGITALLY
Imagine directly reaching prospects online—
just like you do offline with direct mail.
• Deliver banner ads directly to selected
households.
• Ensure 95% accuracy with our IP address
to home address match.
• Leverage 800 million IP addresses
matched to over 200 million postal
locations.
It’s the only way to target
selected prospects online.
EL TORO TARGETING
An IP address
is like your house
address for the Internet.

6. HOW DOES IT WORK?
STEP 1. Match our IP address data to your home address data.
EL TORO TARGETING

7. HOW DOES IT WORK?
STEP 2. Locate your exact target households online, and set up a privacy
shield to anonymize personal information.
Locate Target
Household
2
Set Personal
Privacy Shield
EL TORO TARGETING

8. HOW DOES IT WORK?
STEP 3. Serve display ads to your targets wherever, whenever they go online.
Serve
Display Ads
3
Target Enters Web
Locate Target
Household
2
Set Personal
Privacy Shield
EL TORO TARGETING

9. We Don’t Need Tracking Cookies
This is important because cookies
expire and lose track of users, or get
deleted to protect privacy, so you end
up with...
30-40% Targeting Accuracy
HOW IS THIS DIFFERENT?
MORE ACCURATE, RELIABILE, RESPONSIBLE

10. We Don’t Use Zip Code or IP Clusters
This is important because Zip, Zip+4,
and conventional IP targeting rely heavily
on sophisticated guesswork, so you end
up with…
20-30% Targeting Accuracy
HOW IS THIS DIFFERENT?
MORE ACCURATE, RELIABILE, RESPONSIBLE

11. All other targeting models tap the data
stream as it flows down the network to
the device level.
User information gets lost in the process
every time a critical data source
changes, such as cookies or IP address.
When you rely on top-down targeting,
you are relying on incomplete,
inaccurate, unreliable data.
The Problem: Top-Down Targeting
HOW IT WORKS

12. How we bypass the network to keep
targeting data pure:
The Solution: IP DIRECT Targeting
HOW IT WORKS
STEP 1. Detect latitude and longitude
of a specific IP address at the device level.
STEP 2. Track the IP address across the
web to validate against related information.
STEP 3. Link the IP address with its postal address.
You create an absolute, reliable, enduring
connection with your exact target audience.
The Result:

13. Direct household online targeting
means...
95% Targeting Accuracy
• Reach 100% of intended targets 95% of the time.
• 1 : 1 reach enables higher relevance and conversion.
• Only pay when ads are viewed by intended targets.
• Protect privacy way beyond any other method.
THE EL TORO TARGETING DIFFERENCE
THE MOST PRECISE TARGETING ON THE WEB
EL TORO TARGETING

14. IMPACT NOT IMPRESSIONS
It only counts if you reach the right eyeballs.
Everything else is just a waste.
• The more relevant the ad, the more likely
the conversion.
• The more conversions, the more revenue
on every campaign.
• Higher revenue and lower cost lead to a
refreshingly positive return on investment.
Deliver extraordinarily relevant ads
directly to selected targets.

15. Display Advertising. Match your mailing list with our IP data to
identify your audience online, then deliver hyper-targeted display ads only
to matched prospects. Achieve 100% reach and zero budget waste.
CRM Remarketing. Match your customer list with our IP and
demographic data to create and target “look-a-like” audience segments.
Powerfully efficient way to acquire ideal new customers.
Data Append. Match your past offline transaction data with our IP data.
Create online targeting segments that greatly expand your reach.
HOW WE CAN IMPACT
YOUR DIGITAL MARKETING

16. Contact us at info.eltoro.com
Or let’s talk about how El Toro Targeting can impact
your digital marketing.
Phone - (502) 353-0390
RELIABLE PRECISION
EXPERIENCE IT FOR YOURSELF