SEO & IA - A findability challenge
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Presentation at Italian IA Summit 2007
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SEO & IA - A findability challenge
- 1. SEO & IA a findability challenge Alberto Mucignat Italian IA Summit 2007
- 2. Information Architecture (IA) The art and science of organizing and labeling web site to support usability and findability
- 3. Search Engine Optimization (SEO) The art and science of making webpages attractive to the search engines
- 5. Elements
- 6. The common field Findability is a goal of IA -Wikipedia
- 7. Typical SEO/IA informations keywords markup titles links urls contents meta info labels
- 8. Challenge
- 9. Make it easy Design for the people and, most of the time, you’ll keep the robots happy! -UserEffect.com
- 10. Where does it all start? ?
- 11. Where does it all start?
- 12. Google rule #1 Search engine is the real site homepage -David Weinberger
- 13. Google rule #2 >90% of search engine traffic is directed to secondary pages
- 14. Old paradigma Page #1 Page #2 Search HP engine Page #n
- 15. New paradigma Page #1 Page #2 Search HP engine Page #n
- 16. Homepage is dead
- 17. Hierarchy http://shirky.com/writings/ontology_overrated.html
- 18. Linked hierarchy http://shirky.com/writings/ontology_overrated.html
- 19. Circularity http://shirky.com/writings/ontology_overrated.html
- 20. Findability http://shirky.com/writings/ontology_overrated.html
- 21. Every page is a main page
- 22. we can apply to every entry page the same rules we used for the homepage
- 23. A SEO & IA Framework
- 25. From Analytics to Structure
- 26. Find important pages groups
- 27. Discover pages groups info
- 30. Context of search Avoid unexpected contents
- 31. Carefully define page items
- 32. Give more http://www.youtube.com
- 33. No more dead roads
- 34. But... the real paradigma...
- 35. Users come from several sources Search engine Aggregator WEBSITE Mail Direct links
- 36. Contents’ spreading Newsletter RSS Feed WEBSITE Widgets Players
- 37. Designing the inside out Originally by Are Halland http://www.slideshare.net/aregh/core-and-paths-designing-findability-from- the-inside-and-out
- 38. Web 5.0
- 39. Thank you! Alberto Mucignat alberto.mucignat@gmail.com skype: alberto.mucignat http://www.mucignat.com