3. S.W.O.T.
STRENGTHS WEAKNESSES
• Large company with varied product • Excessive dependence on US
base • Product recalls
• Multi channel retailing addresses
various customer segments
OPPORTUNITIES THREATS
• Strong presence in e-commerce and • High unemployment deteriorates
innovations in m-commerce will discretionary spending
increase revenues as the channels • Grim outlook of housing market in
grow the US
• Intense competition

4. Problem?

5. Target Audience

6. Key Performance Indicators

7. Big Idea

8. Tools & Tactics

9. Budget
$225,600/year

10. Summary