Stan Kirkwood

design business strategy performance management kirkwood process alignment blueprints excellence markets organization value systems goals structure confidence documented tenets proposition cause root mergers customer strategic planning model marketing fundamentals manage ceo align metrics framework empowerment context understanding objectives constraints vision concepts. it cio challenges stankirkwood support accounting fulfill demand basics redesign selling suppling barter on return roi expectation desirability relative focus purpose product service client investment cost quality time lead information agency agencies profit optimize optimization implement execute holy grail invalid assumptions goal strategies leaders designs smart achievable opportunities motivate quantify define