1. Stanton Chase Finland
CEO Census 2012

2. General overview Key results
Stanton Chase International is one of the The three most important findings of the
world‘s leading executive search companies survey are:
with over 70 offices and more than 350 1. Cautious optimism: Finland’s top
specialised consultants around the world. executives signalled good expectations
for the next 12 months. Large majority
have somewhat optimistic or optimistic
In order to examine and analyse the top view on Finland’s economic prospects,
level recruitment markets Stanton Chase and two thirds expect it to be
has completed surveys of C-level executives sustainable. Hence the atmosphere
in several countries around the globe, affecting investment and recruitment
Austria, Czech Republic, United Arab decisions is cautiously optimistic.
Emirates to name a few, and now the same
was conducted in Finland too. Stanton 2. High level of willingness to move
Chase carries out these C-level executive jobs: Over 80 per cent of respondents
surveys in order to examine the general are open to suggestions or actively
economic trends and the executive job seeking new employment opportunities.
market This is a significantly large number, and
the major reason in changing jobs for
C-level executives is dissatisfaction
The survey was sent to over 700 executives with management. This result is in line
and responses were received from over 100 with other CEO surveys conducted by
C-level executives. The survey consisted of Stanton Chase in other countries.
27 questions in four different categories;
3. Unwillingness to relocate
general economic prospects, executive job
internationally: Despite a globalizing
market and placement, company strategy
world, increasingly global markets and
and general information of respondents. The
international growth opportunities,
participants in the survey come from wide
majority of respondents do not value
range of industries; professional services,
international relocation as major factor
industry, consumer goods, life sciences,
when considering change in
technology, public sector and financial
employment. This is in line with findings
services. Majority of the respondents were in
of Executive Search Consultants on the
the age group 40-55 and have been in a
field; top executives are often married
management position for over 10 years.
to highly educated spouses with
children – finding equal opportunities
for families when relocating
internationally is challenging.

3. 1. How optimistic are you for the economic and Majority of the respondents are
business growth of Finland in the next 12 months? optimistic regarding Finland’s
economic prospects, but the
Not general view is cautious; there are
optimistic a lot of potential risks available.
Somewhat
optimistic
Optimistic
Very
optimistic
0,0% 20,0% 40,0% 60,0%
Two thirds of C-level executives 2. Do you trust the economic recovery to be lasting?
believe the economic recovery will
be lasting. Hence the general
atmosphere is cautious sustainable
growth, not strong growth.
33 %
67 %
Yes No

4. 3. How optimistic are you of your company's prospects in the
next 12 months?
Not optimistic
Virtually all executives are optimistic
of their own company’s prospects in
Somewhat the near future. This is a positive sign
optimistic
regarding for example recruitment
and investment decisions in the near
Optimistic future.
Very
optimistic
0% 20% 40% 60%
4. Which market sectors do you think will offer career
opportunities for top executives in Finland?
In the near future technology, Professional Services
professional services and life Public Sector
sciences (including Life Sciences
healthcare) will provide most
Financial Services
opportunities for top
executives. Industrial
Technology
Consumer Products
0% 20 % 40 % 60 % 80 % 100 %
None Few Many Most
5. Which market sectors do you expect to grow most
during next year? This is similar to previous answer,
technology and life sciences
Professional Services (including healthcare) will display
Public Sector the best growth rates next year.
Life Sciences
Financial Services
Industrial
Technology
Consumer Products
0% 10% 20% 30% 40% 50%

5. 6. Which market sector are you working in?
Consumer Products Technology Industrial
Financial Services Life Sciences Public Sector
Professional Services
5%
6% The spread of respondents covers all
19 % industries rather well, majority working
10 % technology and almost similar portions
in industrial, consumer products and
19 % 18 % professional services.
23 %
7. In which of the following functions do you believe there is
Sales, general management and shortage of skills?
IT skills are the most sought after
in executives’ labour market. Other
IT
Finance
Production
Supply Chain
Marketing
Sales
HR
General Management
0% 10% 20% 30% 40% 50% 60%
8. In your opinion what is the most important action in your
company next year? Increasing or sustaining
cash flow is the most
important action for
Employee dismissal companies next year. Some
Employee retention restructurings will also be
made.
Cost reduction
Business restructuring
Attracting talent
Sustaining / Increasing cash flow
0% 10% 20% 30% 40% 50% 60%

6. 9. What do you think organizations seek from their CEOs in order Change management
to stay competitive in the local & regional markets?
experiences is the most
valued skill for CEO’s,
Mobility followed by flexibility and
Strong values
creativity management.
Flexibility
Multicultural experience
Change management
Creativity management
Productivity management
0% 20 % 40 % 60 % 80 % 100 %
Indifferent Not Important Somewhat Important Very Important
10. Compared to last year, would you describe the
atmosphere in your company to be
Most companies report better
atmosphere in their companies 60%
this year compared to last. 50%
40%
30%
20%
10%
0%
Better Worse Same
11. Please describe the current atmosphere in your
company Majority of the companies have
optimistic or somewhat optimistic
atmosphere in their company
Other currently.
Not opistimistic
Somewhat optimistic
Optimistic
Very optimistic
0% 10% 20% 30% 40% 50% 60%

7. 12. Compared to last year, how content are you with your
current job situation? Majority of the respondents are
content or very content with
60% their job situation at the
50% moment.
40%
30%
20%
10%
0%
Very content Content Discontent
Despite the executives being 13. How interested are you in new career opportunities?
content with their job
opportunities, over 80% of them
Not interested at all 1,9%
are willing to leave their
companies in the near future.
This is one of the most significant Interested in the longer term 5,6%
results of the survey.
Not interested for the next 2 - 3 years 11,2%
I am open to suggestions 72,9%
I'm usually searching new opportunities 8,4%

8. 14. How important are the following factors in your job satisfaction?
Level of autonomy/ independence
Work-life balance
Fit with culture
Match with the boss
Level of managerial responsibility
Job security
Stress level
Compensation & benefits package
Challenge/ personal growth
Advancement opportunities
0% 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80 % 90 % 100 %
Not Important Somewhat Important Very Important
The most important factor in job satisfaction is challenge and personal growth, but also
autonomy, level of responsibility and match with management are very important factors in
executives’ job satisfaction.
15. What factors would lead you to consider changing employment?
Starting own company
Responsibility without authority
Re-organization within the company
Lack of work-life balance
Poor financial performance of the company
Inadequate salary & benefits
Difficulty with shareholder cooperation
Dissatisfaction with management
Lack of career opportunities
Lack of training & development
0 % 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80 % 90 %100 %
Not important at all Not very important Neutral Important Very important
Dissatisfaction with management is the biggest reason for executives to change or consider
changing employment, but salary level and lack of authority also affect this decision. This is
significant, when compared with willingness to change jobs; it seems majority of executives are
considering employment change due to bad management.

9. 16. Which would be the important factors for your to join a new employer?
Change to a completely new career
Increase functional experience
Increase industry experience
More entrepreneurial role
International relocation
Increased authority
Increased responsibility
Increased compensation & benefits
0 % 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80 % 90 % 100 %
Not important at all Not very important Neutral Important Very important
Most important factors affecting employment change are increased responsibility and
compensation. The surprising result is that executives no longer are willing to relocate
internationally; though this seems to have been a trend in Finnish market recently.
17. Which resources / strategies would you use to explore a change in your career?
Internet job boards
Recruitment advertisements
Recruiting agencies
Executive Search Consultants
Networking
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Netoworking and Executive Search Consultants are the most important channels for career
change for top executives.

10. 18. What do you consider you need to develop in order to achieve your career
goals?
Other
Develop a self-marketing plan
Expand network
Develop technical and personal skills
Gain international experience
0% 10% 20% 30% 40% 50% 60%
Expanding network is considered the most important area of development
for career goals. International experience is clearly not a top priority.
19. How long have you been in a management
position?
Majority of the respondents have 70%
been in management position over 60%
10 years, which merely confirms the 50%
level of executives in the survey. 40%
30%
20%
10%
0%
0 - 2 years 2 -5 years 5 -10 years 10 or more
years

11. 20. How many years have you been in your current
position?
Most respondents have been 40%
in their position 2-5 years or 35%
less than that. It seems that 30%
an ”ideal” time for one 25%
managerial position is
20%
around 5 years.
15%
10%
5%
0%
0 - 2 years 2 - 5 years 5 - 10 years 10 - years
21. How long do you expect to stay in your
current position?
50%
45% Most executives expect to leave
40% their current position within 5 years.
35%
30%
25%
20%
15%
10%
5%
0%
0 - 2 years 2 - 5 years 5 - 10 years 10 or more
years

12. 22. How old are you?
30%
Currently majority of C-level
25% executives are in the range of
40-55 years, peaking at 40-45.
20%
15%
10%
5%
0%
30 - 35 35 - 40 40 - 45 45 - 50 50 - 55 55 -
years years years years years above
23. Gender
100%
The respondents were almost entirely men,
however this also indicates similar results to 80%
recent studies in Finland according to which
3% of operative business unit management 60%
is held by women. 40%
20%
0%
Male Female
24. Have you changed the industry you work in
during your career?
In executive job market industry
change is possible and prevalent;
No
majority of respondents have
changed the industry they work in
during their career.
Yes
0% 20% 40% 60% 80%

13. 25. Have you contacted Executive Search Companies
concerning the selection of your management team?
60%
50% A slight majority of respondents
40% have contacted Executive
30%
Search Companies for their
management team selection.
20%
10%
0%
Yes No
26. Have you contacted Executive Search
Companies regarding your career opportunities?
54%
Also a slight majority has contacted
Executive Search Companies for 52%
their own career opportunities. 50%
48%
46%
44%
Yes No
27. In your opinion, is your company offering competitive
conditions to attract and retain executive talent?
80%
70% Most respondents believe their
60% companies provide competitive
50% conditions which attract
40% executive talent.
30%
20%
10%
0%
Yes No

14. Established in 1990, Stanton Chase Services provided by Stanton Chase:
International is one of the world’s leading Executive Search
global executive search companies with
more than 70 offices in 42 countries. Board Services
Management Audits
Stanton Chase International has a strong
presence in the Finnish market, where it is International Practice Groups:
one of the top five companies in its field.
Stanton Chase Helsinki has also a strong Consumer Products and Services
expertise with companies operating in Financial Services
Russia, especially Moscow which hosts
Life Sciences and Healthcare
Stanton Chase partner office and also St.
Petersburg, which presents large potential Logistics and Transportation
for both Finnish and international companies Industrial
due to large population and increasing
demand for talent. Professional Services
Technology
All company partners have their own
Practice Group expertise and extensive
local and multinational experience and
references. They serve international clients
as well as strong local and national players.
Partners: Contact Details:
Asser Lindholm Stanton Chase International Oy
Mikael Stelander Keilaranta 19
Kalle Soikkanen 02150 Espoo
Arto Sormunen +358 9 8874 060
helsinki@stantonchase.com
www.stantonchase.com
Researchers / Analysts: www.stantonchase.fi
Susanna Kilpinen
Essi Hallvar
Ville Kämppi