A contest was held on the Facebook Timeline. Participants were supposed to answer questions from Dhoom 3 Movie. The fans who were prompt in answering, invited there friends, tagged friends are gratified.

1. Changing the brand perception of
on
Social Media

2. Dhoom with ICE at Star CJ Contest
#DhoomWithICEatStarCJ

3. Concept
A contest was held on the Facebook Timeline.
Participants were supposed to answer questions from Dhoom 3
Movie. The fans who were prompt in answering, invited there
friends, tagged friends are gratified.
Objective:
● To drive engagement
● To expand brand reach
● To increase brand interest
Gratification:
● 2 Bluetooth speakers
● 1 Sunglasses
● 1 Backpack
● 9 Music CD’s of Dhoom 3
digitally autographed by actors

4. What we did..
Fans were asked to answer questions from the
movie “Dhoom 3” with #DhoomWithICEatStarCJ

5. Prompt answers were received
with lots of friend invites
It was supported on twitter
with constant updates

6. Contest Posts

7. Contest Winners

8. Facebook Statistics
Number of Post
8 Posts
Total number of likes
Total 1800 +
Likes per post
250 +
Total number of Shares
Total 1000+
Shares per post
164 +
Total number of Shares
164+ Shares per post
Total Reach
50,000 +
Reach per post
7500 +
Total number of new Page likes
500 + Likes

9. Facebook Statistics

10. Post Reach
The number of people who saw your posts.

11. Thank You