Contenu connexe Similaire à From Print to Tablet: Publishing Today (20) 1. eTIP Webinar
PRINT TO
TABLET
Starmark
Branding
Advertising
Interactive
Public Relations
Direct Response The Future of Publishing
Mobile
Social
Analytics
2. Starmark: 30 Years of Excellence
Our Backbone:
Company Founded on Integrated Marketing
Interactive, Social & Public Relations
Return On Investment Focused
Top-10 Diversity Owned Company in Florida
Nationwide Recruitment
Recognized Top South Florida CEO
Includes:
Fort Lauderdale (Headquarters)
San Juan, PR
Orlando, FL
STARMARK.COM
Brett Circe Dale Baron
© 2011 STARMARK
3. Starmark eTIPS !
• Weekly eTip Newsletters
• Based on Cutting Edge Current Trends
• Co-Authored In-house By Experts Within Discipline
• Ongoing App, Web & Media Testing
• Nationally Syndicated Content
• Industry Benchmarks
• Actionable Webinars
STARMARK.COM
© 2011 STARMARK
4. The Landscape
OWNED EARNED OWNED
PAID PAID
INTELLIGENCE INTELLIGEN
STARMARK.COM
© 2011 STARMARK
5. Media (Re)defined
Three Types of Media
Owned Earned Paid
Collateral & Direct Response Public Relations Print Advertising
Web Site//Mobile Site Word-of-Mouth Advertising Networks
Blog & Video Content Speaking Engagements Paid Search
Social Media Presence Awards Social Advertising
Email Marketing & Lists Search Engine Optimization Co-Op & Advertorials
Location Marketing Social Media Discussions Sponsorships
Custom Apps Customer Support Specials & Coupons
Buzz/Viral Outdoor & Trade Shows
Intelligence
Campaign Measurement • Social Reporting • Reputation Management • Segmentation & Predictive Modeling
Source: Forrester Research Inc
STARMARK.COM
© 2011 STARMARK
6. The Association of Magazine Media
“One major finding from
‘The Magazine Mobile
Reader’ is that tablet/e-
reader ownership boosts
magazine reading, and that
consumers are engaged
with the digital editions.”
STARMARK.COM
© 2011 STARMARK
24. Organize with a Toolbar
Commenting
Save for Later
Favorite
Share
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© 2011 STARMARK
26. The Association of Magazine Media
“59% want the ability to
buy directly from ads...70%
stated that they want to be
able to purchase products
and services directly from
editorial features.”
STARMARK.COM
© 2011 STARMARK
27. Tablet Ad Options
When running an ad in the print edition of a publication that has a
tablet edition, consult with them on the options you may have for your
ad in the tablet:
• Straight from Print
• Straight from Print Combo
• Designed for Tablet
• Enhanced for Tablet (sometimes addl $)
STARMARK.COM
© 2011 STARMARK
38. Analytics
Page Views
Page Zooms
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© 2011 STARMARK
39. Thank You
Get our weekly eTips: etips.Starmark.com
Brett Circe Dale Baron
@bcirce @admanftl
Text “ETIP” to 24-7-365 to get our weekly eTip via SMS
STARMARK.COM
© 2011 STARMARK
