Marketing-on-the-go! From geo-fencing to beacons, location based marketing technologies are hot this year! With the proliferation of mobile devices in today’s market, there is tremendous potential to leverage this emerging technology. To help you navigate through the geofences and beacons, we invite you to join us for an innovative webinar that explores geolocation-based marketing technologies and how to best harness the benefits they offer.

1. GEOLOCATION
BASED
MARKETING
Steps to successful marketing
measurement and optimization
presents
STARMARK

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4. Why Geolocation Marketing?
‣ It is where your customers are
‣ It is more relevant for the location
‣ It is more timely and in the moment
‣ It can include additional layers of relevance such as time of day
‣ It has great ability to measure and report
Drive Users To Your Location Encourage Outbound Endorsement

5. Geolocation Marketing Technologies
Geofencing Beacons Smart Posters
FanWise Live Video

9. Geofencing
‣ Apps can become
location aware
‣ Relevant Content
‣ Push Alerts
‣ Message on
entrance or on exit
‣ Media Buying

10. Beacons
“Proximity” based marketing.
‣ Facebook Beacon
‣ Like & Check in
‣ Welcome message
‣ Posts from Facebook page
‣ Friends recommendations
‣ Free from Facebook

11. ‣ Beacons
‣ Your own app to promote anything you want
‣ Watch a video
‣ Social like or check in
‣ Download content or another app
Beacons

13. ‣ Ad Beacon
‣ Reporting on ad views (foot traffic)
‣ Include sentiment (happy, neutral)
‣ Car counts (for billboards)
Beacons

14. Smart Poster
‣ User must initiate the engagement
‣ No app required
‣ Can be used to drive users to anything
‣ Watch video
‣ Link to social
‣ Download content (like an app)
‣ Check status of something
‣ Replaces QR codes
‣ Can be reprogrammed
‣ Metrics & Reporting
‣ Android Only (for now)

15. FanWise Social Endorsements
Social referrals influence decisions more than any
other medium, how can geolocation marketing drive
more social mentions?
‣ Drive users online
‣ Reward them when they mention you on social
‣ Broadcast their presence at your location
‣ Best social mentions are while users are
experiencing your brand
‣ Implied endorsement
‣ Remarketing after they leave
‣ Build volume of voice within a #hashtag
CPM
$5
/1M Social
1 Consumer 532 Friends*

16. Live Streaming Video
Use live video to engage remote audiences with Periscope.
‣ Broadcast from your location out to the world
‣ Make them feel part of the action
‣ Closes the gap among multiple locations
‣ Ability to chat (answer questions) in real time
‣ Great for PR
‣ Connects to Twitter for viewing later, social connectivity

17. Other Considerations

18. Thank You.
Brett Circe
Chief Interactive Officer
Follow Me:
@bcirce
Diego Naranjo
VP Planning & Strategy
Follow Me:
@miamiadguy

19. BIG
IDEAS

20. BIG
IDEAS

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