Presentation from the iSummit in Orlando give on mobile payments and mobile commerce.

1. MOBILE
PAYMENTS
Starmark
Branding
Advertising
Interactive
PR
Direct
Mobile
Social
Analytics
© COPYRIGHT • ALL RIGHTS RESERVED

2. Starmark
Our Backbone:
@bcirce Company Founded on Integrated Marketing
#mcommerce
Interactive, Social & Public Relations
Return On Investment Focused
Top-10 Diversity Owned Company in Florida
Nationwide Recruitment
Recognized Top South Florida CEO
Includes:
Peggy Nordeen
Fort Lauderdale (Headquarters) CEO
San Juan, PR
Orlando, FL
STARMARK.COM
© COPYRIGHT 2012 STARMARK

3. eTips.Starmark.com
Weekly eTip Newsletters
@bcirce • Distributed via email, Facebook, Twitter and SMS
#mcommerce
• Based on Cutting Edge Current Trends
• Co-Authored In-house By Experts Within Discipline
• Nationally Syndicated Content; Two Printed Books
Monthly Actionable Webinars
• Deeper Dive on Popular eTip Topics
• Expert walkthru with Q&A
Starmark Social Playbook
• Strategic Social Marketing Plan
• Proactive Approach to Managing your Social Marketing
• Updated daily!
STARMARK.COM
© COPYRIGHT 2012 STARMARK

4. @bcirce
#mcommerce
Mobile Payments & Mobile Commerce
STARMARK.COM
© COPYRIGHT 2012 STARMARK

5. Broadly, Mobile Commerce includes...
@bcirce
#mcommerce
eCommerce on Location-based Transmission of
your mobile payment via money via your
device your Mobile mobile device
Device
STARMARK.COM
© COPYRIGHT 2012 STARMARK

6. New Transmission Technology: Near Field Communication (NFC)
@bcirce
#mcommerce
RFID BlueTooth
Allows encrypted transmission of:
Payment Data • Security Codes • Marketing Information • Social Media Checkins/Status • Much more
ACTION ITEM
Retailers: Install NFC Point of Sale Not available on all phones...yet!
Terminals
STARMARK.COM
© COPYRIGHT 2012 STARMARK
© COPYRIGHT 2012 STARMARK

7. Payment via Google Wallet
Stores your:
@bcirce • Credit Cards
#mcommerce
• Debit Cards
• Gift Cards
• Loyalty Cards
• Sales Promotions
Uses NFC to transmit securely to the terminal
ACTION ITEM
This has great potential, but keep
If your phone has NFC, try it! your phone secure!
STARMARK.COM
© COPYRIGHT 2012 STARMARK

8. Apple Passbook
Stores your:
@bcirce • Boarding Passes
#mcommerce
• Coupons
• Movie Tickets
• Loyalty Cards
• No NFC = No Credit Cards
ACTION ITEM
Big miss for Apple...
Early Adopters should try this out A wait-and-see approach...
STARMARK.COM
© COPYRIGHT 2012 STARMARK

9. Payment via Square
Lets you accept credit cards
@bcirce • Personal use
#mcommerce
• Small business use
• Fast & Convenient
• Smallest Transaction Fees
ACTION ITEM
I love it, and I’m happy to demo
If you have the need to accept credit this for you after the seminar!
cards, get one now for free!
STARMARK.COM
© COPYRIGHT 2012 STARMARK

10. Payment via Custom Apps
• LevelUp
@bcirce • TabbedOut
#mcommerce
• Many Others
ACTION ITEM
There are virtually no retailers
Wait for market shakeout and accepting these yet...probably the
consolidation wrong approach
STARMARK.COM
© COPYRIGHT 2012 STARMARK

11. Payment via Proprietary Apps
#1 mCommerce application
@bcirce
Simple, prevalent, good shopping experience
#mcommerce
50,000,000+ Transactions since launch
ACTION ITEM
At the end of the day, not every
Try it now! retailer will have their own
Earn rewards and free drinks mCommerce app...will they?
STARMARK.COM
© COPYRIGHT 2012 STARMARK

12. Add-on to Existing Accounts
Millions of people have PayPal and Bump already...
@bcirce
#mcommerce
ACTION ITEM
PayPal...meh
Skip it...
unless all your friends are using it
STARMARK.COM
© COPYRIGHT 2012 STARMARK

13. Payment via SMS
If you can send an
SMS, you can send
@bcirce money to anyone
#mcommerce
Venmo Most Successful SMS
payment campaign to
date...
ACTION ITEM
First person to opt-in, I’ll text you
Text ETIPS to 247-365 (right now) $1 to show how easy this is!
STARMARK.COM
© COPYRIGHT 2012 STARMARK

14. Payment via Social Update
@bcirce
#mcommerce
ACTION ITEM
The future of social marketing will
Be one of the first to try this...in the let the business control the
lobby here at iSummit! message more and more...
STARMARK.COM
© COPYRIGHT 2012 STARMARK

15. Stay Engaged!
www.Starmark.com
Register
for
Weekly
eTips
&
Monthly
Webinars
Text “ETIP” to 247-365
to get our weekly eTip via SMS
@StarmarkIntl
© COPYRIGHT 2012 STARMARK

16. Thank You.
@bcirce
#mcommerce
Brett Circe
Chief Interactive Officer
Follow Me: @bcirce
STARMARK.COM
© COPYRIGHT 2012 STARMARK