Optimize Your Facebook Advertising

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Let the team at Starmark show you how to maximize ROI on your Facebook media ad buys. Through strategic planning and targeting, our team will show you how to drive results and measure success in this free hour-long webinar. After all, we're all about BIG IDEAS.

Business Technologie

eTIP Webinar

Starmark
Branding
Advertising Maximizing Your
Facebook Ad Buy
Interactive
Public Relations
Direct Response
Mobile
Social
Analytics

Starmark: 30 Years of Excellence
Our Backbone:

Company Founded on Integrated Marketing

Interactive, Social & Public Relations

Return On Investment Focused

Top-10 Diversity Owned Company in Florida

Nationwide Recruitment

Recognized Top South Florida CEO

Includes:

Fort Lauderdale (Headquarters)

San Juan, PR Peggy Nordeen
CEO
Orlando, FL

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Starmark eTIPS !

• Weekly eTip Newsletters
• Based on Cutting Edge Current Trends
• Co-Authored In-house By Experts Within Discipline
• Ongoing App, Web & Media Testing
• Nationally Syndicated Content
• Industry Benchmarks
• Actionable Webinars

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The Landscape

OWNED EARNED OWNED

PAID PAID

INTELLIGENCE INTELLIG

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Media (Re)defined
Three Types of Media

Owned Earned Paid

Collateral & Direct Response Public Relations Print Advertising

Web Site//Mobile Site Word-of-Mouth Advertising Networks

Blog & Video Content Speaking Engagements Paid Search

Social Media Presence Awards Social Advertising

Email Marketing & Lists Search Engine Optimization Co-Op & Advertorials

Location Marketing Social Media Discussions Sponsorships

Custom Apps Customer Support Specials & Coupons

Buzz/Viral Outdoor & Trade Shows

Intelligence
Campaign Measurement • Social Reporting • Reputation Management • Segmentation & Predictive Modeling

Source: Forrester Research Inc
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Maximizing Your Facebook Ad Buy

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Fast Facts

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Benefits of Advertising on Facebook
• Surprisingly Inexpensive
• Targeting Options Nearly Limitless
• Build/Strengthen Relationships
• Encourage Engagement and Interaction

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Things To Consider First - Destination

Or

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Things To Consider First - Ad & Story Type

• Facebook Ads

• Sponsored Story

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Creative Considerations

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Campaign Set-up

M18-24
F 18-24

M 25-34
F 25-34

M 35-54
F 35-54

M 55+
F 55+

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Bidding Strategy

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TEST, TEST, TEST and TEST AGAIN

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Testing

• A/B Testing
• Image
• Copy
• Demographics
• Interests

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Measurable Results

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Testing - Results
Overall Female Male

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Additional Considerations

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Facebook Targeting Summary

• Targeting
• Test, Test & Test Again
• How Results Can Be Used Elsewhere
• “Friends of Connections”
• More Than Creative Messaging

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