For most marketers, only 2% of web traffic converts on the first visit. Retargeting (or re-marketing) is a strategy designed to help companies like yours reach the 98% who do not take action. Join us for an exciting webinar on Wednesday, March 12 where our Starmark experts discuss the targeting options, technologies and trends available in retargeting today to help you make the most of your 2014 budget.

1. 5
STARMARK
presents
Are you ignoring
98% of your target audience?
can convert hard-earned sales leads
RETARGETING
ways

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Our Backbone:
‣ Company Founded on Integrated Marketing
‣ Interactive, Social & Public Relations
‣ Return On Investment Focused
‣ Top-10 Diversity Owned Company in Florida
‣ Nationwide Recruitment
‣ Recognized Top South Florida CEO
Offices Include:
‣ Fort Lauderdale (Headquarters)
‣ San Juan, PR
‣ Orlando, FL
Starmark
Peggy Nordeen
CEO

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‣ Strategic Social Marketing Plan
‣ Proactive Approach to Managing your Social Marketing

4. presents
STARMARK
RETARGETING

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What is Retargeting?
A form of online targeted advertising by which online
advertising is targeted to consumers based on their
previous Internet actions, in situations where these
actions did not result in a sale or conversion.[1]
[1] Wikipedia

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‣ Increased Conversion
‣ Heightened Brand Recall
‣ Greater Engagement
‣ SEO + Content Marketing + Retargeting = Maximum ROI
Why is it important?
‣ Only about
2% of first
time visitors to
a company's
website are
ready to make
a purchase
‣ An ‘average’ display ad campaign will
generally get a CTR of .05%-0.1%.
‣ Retargeting, on the other hand, will often
average out at around .2%
98%
2%

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What Marketers Want
CTA
Marketing is Targeted
Interest

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What Marketers Actually Get (98% of the time)
CTA Interest

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This is how Retargeting Helps
CTA Interest
Interest

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CTA
Retargeting Sources
Re-Targeting “Sources”Marketing is Targeted Re-Targeting “Locations”

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Example

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Isn’t Retargeting the most annoying media format
EVER?

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Complete the plan...
Opt them Out:
‣ Completion of a goal
‣ Opt in, purchase, etc
‣ Frequency
‣ Timing

14. Major Forms
of Retargeting5

15. Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM
1. Website Retargeting
Static:
‣ All Site Visitors
‣ Visitors to a specific page or section
‣ Visitors that complete a conversion or goal
Dynamic:
‣ Visitors that view an eCommerce product
Advanced:
‣ Based on demographics
‣ Based on Technology

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2. CRM Retargeting
Leverage your customer and lead database to
identify users online and target them with specific
messages.
Mailing List
‣ Use physical mailing addresses which can be
matched with public data to identify users online.
Email List
‣ Target users using their email addresses
‣ Add retargeting pixels to emails that are sent to
rented email lists
SMS List
‣ Target users based on their mobile phone number

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3. Search Retargeting
Keywords and PPC Campaigns
‣ Target key phrases on search.
‣ Performs regardless if the user clicks on them

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4. App Retargeting
Mobile Web
‣ Mobile website retargeting works exactly like
desktop website retargeting
‣ The difference is the retargeting is done via mobile
ads and appear on mobile sites, in apps and games

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5. Facebook Retargeting
Facebook As a Source
‣ Any user that visits your Facebook Like Gate
‣ Also works with Facebook Apps (Custom Tabs)
Facebook as a Location
‣ Target Facebook users based on their email
address
‣ Target based on their phone number
‣ Does your app have Facebook integration? When
used, you can retarget that user on Facebook.

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Summary
1. Website Retargeting
2. CRM Retargeting
3. Keyword Retargeting
4. Mobile Retargeting
5. Facebook Retargeting

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Thank You.
Brett Circe
Chief Interactive Officer
Follow Me:
@bcirce
Diego Naranjo
VP Planning & Strategy
Follow Me:
@miamiadguy

22. BIG
IDEAS

23. BIG
IDEAS

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