1. Watch when they are stimulated
Don't
Look away when they are bored
On a few key areas Requires concentrating resources
Kids
Watch when they understand
Responsible for starting word of mouth epidemics Connectors, Mavens, and Salesmen The Law of the Few Starting epidemics
Children & TV
Look away when they are confused
Concentrated on
Learning = Watching
Change is possible
Not Learning = Not Watching
Behavior
Belief
Poor
Belief People can radically transform their
People who grow up Fatherless
In the face of the right kind of impetus
Underlie successful epidemics
Buffeted by racism
Immovable place
May seem like an
To social norms
Implacable place
Don't have the same commitment
Look at the world around you
As those from healthy middle class homes
In just the right place
With the slightest push
Environment Personality
It can be tipped
Plays as big if not bigger role as heredity in shaping
Intelligence
Does not accord with our intuition
Whatever that environmental influence is It doesn't have a lot to do with parents
Test your intuition
The World
What children pick up from other children
Fantasy
Distinguish between
Skill acquired laterally As, or more, important in the acquisition of language
Reality
As what they pick up at home
Mavens
More important than family influence In determining how children turn out
Connectors Finding Cure for immunity
Juvenile delinquency
Salesmen
High school drop out rates
Often have to create many small movements first To create one contagious movement Paradox of the epidemic
Studies of
and a troubled family than he or she is in a troubled
Epidemic behavior among children Sometimes The Tipping Point: How Little Things Can Good neighborhood + Troubled family
neighborhood and a good family.
Make a Big Difference - Malcolm Gladwell Demonstrate Child is better off in
Identifiable
Than in Troubled neighborhood + Good family
Does not have a cause Epidemic & Kids Peer & Community Influence
Rational cause
Social
Immediate feedback
Kids get sick because other kids got sick
Physical
Powerfully shaped by External environment
How you present matters
Children Streets we walk down
Stickiness depends on presentation
People we encounter
Information presentation
Hold so much social power Few special people
Shape how we act
Find & Reach
Shape the course of social epidemics
Peer pressure Knowing people well enough What they think of you matters
Individual decisions Compared to Different conclusions in group
One person Ties to many groups
Peer pressure
Belief
Make decisions in a group
Fundamental change in people's
Social norms Susceptible to
Behavior
Community
Other kinds of influence
Practiced
It is possible to do a lot with a little
Create a community around them New beliefs could be Expressed
© Ivan Staroversky - www.StarOverSky.com Nurtured