2. Question 3 – What have you
learned from your audience
feedback?
3. Question 3
In order to construct research from our audience, we all decided to make a
questionnaire and of course show them the trailer. We also looked at getting feedback
using web 2.0, such as we used Facebook. The majority of the feedback we received
was positive such as some said they liked the camera shots/angles as well as
highlighting their favourite scenes, for example the shaky camera shot and the knife
scene. Some also said that they liked the fading effect at the beginning of the trailer
with the students walking through the college with the lockers in the scene. We also
learned that our genre is easily identifiable, some of the responses we received
include ‘Thriller’, ‘Horror’ and ‘Post-Apocalyptic’. This happened because the post-
apocalyptic genre is mostly associated with Horror and Thriller, this was expected.
4. Question 3
A popular element of our trailer was the voiceover with some calling it suspenseful
and grabbing their attention to the trailer. A few people identified a glitch at 0:28 of
the trailer saying that the edge of the screen moves slightly. As a group we didn’t
notice this until it was pointed out. Another thing that was pointed out was that some
noticed that the music was slightly repetitive but they said it wasn’t a major issue.
Also, adding more camera shots and diegetic sounds was pointed out to us through
this research with some suggesting using footsteps and a POV shot. The editing was
smooth as well as the fade effects working well with the music. Some said that the
fonts used were nice and that they were detailed. The keywords were striking and sell
the film well.
5. Question 3
One person picked up on the award nomination being used was effective
in the trailer. One last point they picked up on was the characters were
vivid, they also picked up on the 1st character standing out more. Lastly
the majority mentioned they would be willing to go and see this film in
the cinema. If we were to have a chance to improve our trailer we would
look at the glitch and try and find a way to resolve it. Also we could try
and mix the music to our trailer a bit more. We could also make the other
characters stand out more by adding more camera shots or even
mentioning them in the voiceover.