4. How Will People
Perceive You?
Are you funny?
Are you serious?
What’s your area of
expertise?
Who’s your audience?
How will you
differentiate yourself?
7. Speak to Build Trust.
Talk to people. Don’t pitch.
Treat people like human beings. Get to know
them.
Let your personality shine through.
Think about what you say (but don’t over-
think).
Be Yourself!
20. If Blogging Isn’t For
You, What Are Your
Options?
Photo Blogs
Video Blogs
Consider hiring a ghost writer (it’s OK ... no
one will know).
21. Our President
Has People Write
For Him.
Regardless of your political leanings, you’ve
gotta admit ... he’s pretty eloquent.
22. Melissa DelGaudio
Honeybee Consulting
Copy Writing Public Relations Social Media
www.honeybeeconsulting.com
@startabuzz
melissa@honeybeeconsulting.com