If you’re serious about social media, you need to be using social media integration tools. If you’re not using these tools, you’ll be wasting a lot of time while inefficiently managing your social media. You’ll have a harder time connecting with your followers and won’t be able to build your connections as easily.
The reality is, using the default settings on tools like Twitter and Facebook work for the majority of social media users, but aren’t terribly effective for a business with a strong social media strategy.
For example, Twitter and Google’s tools won’t natively allow you to schedule your posts. Instead, you can only post only the moment you post a status update. That makes it impossible to “pre-send” your messages for the next few days at one time.
Still not convinced? Here are the top 10 benefits to integrating your social media.
1. Top 10 Ways to Improve
Your Social Media Integration
Top 10 Ways to Improve Your
Social Media Integration
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2. #1: Encourage Use of Multiple
Platforms
Encourage your audience to
connect on a variety of
platforms. You’ll have more
opportunity to follow up and
can likely stay in touch over a
longer period of time.
3. #2: Cross-Post Your Best Content
If you’re cross-posting
everything across multiple
platforms, your audience may
grow weary of seeing the
same thing over and over.
Instead, just cross-post your
very best content.
4. #3: Survey Your Audience
Try a service like
SurveyMonkey.com to find out
what your audience would like
to see more of (and less of) in
your social media interaction.
5. #4: Be Conscious of Time
Zones
You can’t be online 24/7, but
social media integration tools
can help you reach
audiences in different time
zones.
Use this to your advantage.
6. #5: Put Together a Team
Keeping up with social media
isn’t always easy. Assembling
a team can make it easier and
more interesting for your
audience too.
7. Tip #6: Improve Your Virality
Pay attention to the
type of content that
your audience readily
comments on, likes
and shares.
Do more of that.
8. #7: Automate Routine Tasks
If you find yourself
doing the same thing
over and over again,
find a way to
automate it.
9. #8: Built-In Tools Can Help Too
You don’t always need a
3rd party tool.
Plenty of the big social
sites like Twitter and
Facebook have built-in
integration tools to
improve your social
media participation.
10. #9: Manage Your Energy
Just because you’re
integrating your social media
efforts, doesn’t mean you
should try to manage a large
number of accounts.
It’s better to do a few things
very well than spread yourself
too thin across networks.
11. #10: Manage Problems and
Negativity
Respond quickly, coolly and
appropriately to problems
that arise. Criticisms are an
opportunity to improve and
do things better.
12. Ready to Integrate Your Social
Media?
Join us at Marketing Blueprint Live! For more tips on
Social Media and Internet Marketing
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Del Mar, CA, Apr 4-6