Contenu connexe Similaire à The State of Mobile Communications (20) 1. Mobile Information – Using Mobile Devices to Connect with Your Consumers © i2SMS – April 12th, 2010 Giff Gfroerer, Director i2SMS North America www.i2SMS.com [email_address] *Presentational Copy Only – Sources Have Been Removed to Protect Proprietary Information– For Informational Purposes Only to Attendees of AGA Conference 2010. 8. Cell Only Homes An additional 14.5 percent of U.S. households have landlines but get all or nearly all calls on their cells, the survey showed. Taken together, that means well Over One Third of all US Households are essentially reachable only on their wireless phones. 24% of U.S. homes, or 1/4, are now cell only. © i2SMS, LLC. 404.944.1351 www.i2sms.com 10. Mobile Internet Access Mobile phones will overtake PCs as the dominant web access device worldwide by 2013 The total number of PCs in use should top 1.78 billion units in 2013 versus the combined installed base of smart phones and browser-equipped enhanced phones will exceed 1.82 billion units © i2SMS, LLC. 404.944.1351 www.i2sms.com Forecasts Mobile Web Access Will Surpass PCs by 2013 15. 65% of Americans Text Message 4 Billion People Worldwide have embraced Texting out of 4.6 Billion © i2SMS, LLC. 404.944.1351 www.i2sms.com Mobile Messaging Rev's worldwide will grow to $233 billion by 2014 , up from $150 billion in 2009. SMS traffic exceeded 5 Trillion messages in 2009 16. SMS (Short Message Service) Over the Past two years text messages sent and received have increased by a staggering 650% . © i2SMS, LLC. 404.944.1351 www.i2sms.com 20. Mobile CRM A 2008 Aberdeen study found that 80% of best-in-class call centers are leveraging text messaging , and also concluded that there is a marked difference in adoption in non-best-in-class organizations which are not taking advantage of an opportunity to add cost effective touch point between a given company’s expert resources and their customers through the use of text messaging. © i2SMS, LLC. 404.944.1351 www.i2sms.com 21. Channel Cost & Risk Dynamics for Customer Care High Low Relative Cost Per Transaction Effectiveness of Channel High Low Risk High Risk © i2SMS, LLC. 404.944.1351 www.i2sms.com 22. How Does SMS Work? © i2SMS, LLC. 404.944.1351 www.i2sms.com 29. Mobile Advertising? 60% of Non-Mobile Marketers are Planning to Employ Some Form of Mobile Advertising in 2010 with 31% spending between $100k-$250k © i2SMS, LLC. 404.944.1351 www.i2sms.com 30. Smart Phones In 2009 only 175m of 1.13b phones shipped were smart phones. By 2014 800 million of 1.6 billion phones shipped will be smart phones, or one half of the market! © i2SMS, LLC. 404.944.1351 www.i2sms.com 32. How Do Consumers Want to Be Communicated With? Why We Hear About Apple All The Time © i2SMS, LLC. 404.944.1351 www.i2sms.com Notes de l'éditeur Texting or web… Internet beginning solutions looking for a problem Internet beginning solutions looking for a problem Internet beginning solutions looking for a problem Google, Yahoo, Microsoft Google, Yahoo, Microsoft
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