Entrepreneurship isn't a goal—it's a means to an end. It's the tool with which we bend the world to our vision. The greatest founders are driven by more than merely a payday: they want to create a better life, both for themselves and for others. Join serial Entrepreneur and innovator Jeff Hoffman—founding member and CEO in numerous startups, including Priceline.com, uBid.com, and ColorJar—and entrepreneur, investor, philanthropist and author, Ruma Bose, for a look at the higher purpose that drives the best founders and delivers true success for a look at the higher purpose that drives the best founders and delivers true success.

1. The Shovel of
Entrepreneurship
Jeff Hoffman
ColorJar

2. Entrepreneurial
background
Funded college via startup
Serial entrepreneur (7 startups)
IPOs and Acquisitions
Internet, Music, Movies

3. Giving back to
entrepreneurs
Global Entrepreneurship Week
White House, State
Department, USAID, Commerce
Department
Foreign governments, NGOs
Hundreds of private entities

4. I don’t launch
companies anymore
I launch entrepreneurs

5. Entrepreneurship World Tour

6. Entrepreneurship Sale!

7. Entrepreneurship is
the shovel you use to
dig a path to a
brighter future

8. I ask people to tell
me their dreams
before I ask to see
their financials
People driven by
purpose far
outperform people
driven by money

9. We need to study
lives as well as we
study spreadsheets
We need to invest in
PEOPLE, not just
companies

10. Unreasonable@Sea

11. Investing in our future
Agua

12. Investing in our future
Prakti

13. Investing in our future
Prakti

14. Investing in our future
Solar Ear

15. Your business may
not change the world
But your life can

16. Everybody has a
GOLDEN PURPOSE
in life
We need to help
them find it

17. PASSION is the secret
sauce of everything
good in life
Entrepreneurship is a
great way to live a life
of passion and
purpose

18. Thank you!
Jeff Hoffman
ColorJar
jeff@colorjar.com