Presentation of Marion Gamel from Eventbrite at Startup Istanbul organized by Etohum on 30th of September, 2014

1. Marion Gamel
Eventbrite - VP Marketing
Startup Istanbul 2014

2. Global
expansion
Marion Gamel
VP Marketing Europe

3. This is what you’ll know in 10 minutes,
that you may not know now!
Growing globally:
-Are you ready?
-The 5 steps to a successful international expansion
Why is Eventbrite talking about this today?!?!

4. Eventbrite
a disruptive
business

5. Eventbrite: Where we come from
Silicon
Valley

6. Technology Tends to Isolate People

7. Technology Tends to Isolate People

8. A Horizontal Platform that Enables All Events

9. 1 Create
2 Promote
3 Collect
4 Analyse

10. Eventbrite to date
3 million events in 2013
Over 200 million tickets
$3 billion in gross ticket sales
180 countries
400 employees
$200 million in funding

11. Global expansion

12. Are you ready?

13. Global expansion: The 5 steps process

14. Step 1: Markets prioritisation

15. Step 1: Markets prioritisation

16. Step 2: Plan in depth how you enter the market

17. Step 3: Prepare a long way ahead with partners

18. Step 4: Act fast and send the SWAT team

19. Step 5: Keep testing and learning

21. Tip I: Build a playbook

22. Tip 2: Hire with great care

23. Recap’
The 5 steps of international growth:
1.Prioritise markets and go for the low hanging fruits
2.Plan in-depth how you enter the market
3.Get ready, with partners
4.Act fast and send the SWAT team
5.Keep testing and learnings
Two tips:
1.Build a playbook
2.Hire with great care

24. Thank you!
marion@eventbrite.com