2. Key Risks
Starting a vehicle company is difficult… however, getting it right means
Partnerships
huge returns for 90-100 years.
o Global distribution timing
o Dealership network franchises
o Joint venture growing pains
Marketing
o Technology adoption
o Globally executed marketing campaign
o Developing a strong brand
o Creating safety feature awareness Ford Model T 1908 - 1927
o Crisis communications management
16,500,000 Unit sales to date.
Technology
o Proving technology
o Patent infringement
o Technology theft
o Staying innovative & prolonging product lifecycles
o Safety: Preventing a customer fatality for the first 3-5 years
Human resources
o Finding the right team
o Limited funding stalling manufacturing and hiring
o Scaling management for employees at:
30, 100, 400, 1000, 4000, 20,000
Ford F Series 1948 - 2010
Planning
o Proving market interest 33,000,000 Unit sales to date.
o Supply chain / purchase agreements
o Final-assembly plant permits and land
o Manufacturing / tooling defects
o Meeting costs & technology specs at production
o Planning for offices, equipment, and support IT

3. Getting it Right for $780K
De-risking an overserved market early
with disruptive technology that scales globally.
Partnerships
o Global distribution timing
o Dealership network franchises
o Joint venture growing pains
Marketing
o Technology adoption
o Globally executed marketing campaign
o Developing a strong brand
o Creating safety feature awareness
o Crisis communications management Lit Motors C-1 2014 - 2084
340,0000 Unit sales 2017.
Technology
o Proving technology
o Patent infringement
o Technology theft
o Staying innovative & prolonging product lifecycles
o Safety: Preventing a customer fatality for the first 3-5 years
Human resources
o Finding the right team
o Limited funding - stalling manufacturing and hiring
o Scaling management for employees at:
30, 100, 400, 1000, 4000, 20,000
Lit Motors C-Series 2016 - 2086
Planning
o Proving market interest 1,000,000 Unit sales/yr in India & China
o Supply chain / purchase agreements
o Final-assembly plant permits and land
o Manufacturing / tooling defects
o Meeting costs & technology specs at production
o Planning for offices, equipment, and support IT

5. Engineering: Vehicle architecture & packaging for
component placement
Design: Validated exterior design & user experience
Media: Generated media interest
Marketing: De-risked market liabilities – MVP
& 82 pre-orders (8 months)
Hiring: Made the product “real” for future employees
Financing: Fundraising

7. QUALITATIVE MARKET RESEARCH
AS OF 07/26/12

10. Engineering: Electrical/Mechanical system architecture
& full-scale driving prototype
Manufacturing: Projected BOM & accurate vehicle
weight (IND/CHN)
Media: 500% increase in media interest
Marketing: Made product “real” for potential consumers
& 63 more pre-orders (2 months)
Hiring: Top-level engineering & biz dev employees
Financing: Credibility for institutional fundraising