There’s a silent revolution underway in how entrepreneurs, telecommuting professionals, independent contractors, creative types and other sundry lone rangers go about their business. It’s called coworking, and we’re not talking just about coffee shops with Wi-Fi. A hot new trend that’s picking up fast is the use of professional coworking spaces that offer everything from shared working spaces to business lounges and state-of-the-art meeting rooms and A/V equipment for presentations. Not to mention a business address, mailbox and receptionist to filed calls, accept deliveries and handle visitors. Startups.fm would like to thank Felena Hanson, founder of Hera Hub, for her input and cooperation in helping us create the Coworking Infographic. Hera Hub operates three highly popular coworking spaces for female entrepreneurs in San Diego. Felena spent eight years working from home, and felt a serious need to do something to improve on it. The result was Hera Hub, which offers flexible membership packages and provides entrepreneurs everything they need within a beautiful spa-like space with soft music, fresh flowers, appealing aesthetics and pleasant smells.

1. WORK LIKE NEVER BEFORE:
IT’S
“CO”
WORKING
TIME
How coworking accelerates your work pace and makes you work smarter
Coworking was conceived to fill
gaps between the various options
available to entrepreneurs and
freelancers.
Felena Hanson
Founder at Hera Hub
GROWTH OF COWORKING SPACES
2150
83% increase in
the past year.
30
2006
Coworking
locations
have doubled
worldwide
every year
2012
83%
(As of early 2013
there are 2490
coworking spaces
worldwide)
Source: Deskmag
THE ENTREPRENEURIAL MINDSET
30% of U.S.
workers are now
un-tethered from
the corporate
workplace.
30%
Figure projected to
reach 60% by 2020
2012 MBO Partners Survey
72% of job
holders in
companies
have a desire to
be independent.
72%
Source: 2013 oDesk Survey
WHERE LIES THE BENEFITS
THE NEW WORKFORCE DESIRES:
Better work-life
balance and
control of time
The ability to decide
To choose work
that they find
challenging and
interesting
Where they work.
How they work.
When they work.
A FREELANCE WORKFORCE BENEFITS COMPANIES BY:
Increasing the
bottom line, as
contract labor is
less expensive
(short and
long-term)
Giving them the
ability to scale up
and down, based
on economic
conditions
Allowing them to
quickly tap
needed talent to
seize new market
opportunities
THE CHALLENGES OF
INDEPENDENT WORKING
Elancer Talent Report Survey 2010
Rockable Freelance Confidential Survey 2010
say that
54%
FEEL
SECURE
93%
despite
BEING
HAPPY
WORKING FROM HOME
can be cost effective and convenient, but you may experience
isolation and face distractions.
result
Rise of working in
coffee shops and
quick-serve
restaurants who
offer wi-fi.
This can provide
some sense of
community
Challenges the
professional to
charge competitive
rates and make a
lasting, professional
impression.
DID YOU KNOW?
Some establishments are even beginning to
combat these “laptop hobos” (MSN 2013).
WHY COWORKING IS THE SOLUTION
The shared workspace provides members with :
A professional presence
(On-demand private meeting room
& presentation space)
Secure high-speed
internet
The opportunity
to be within a community
Productive workspace
A QUICK LOOK INTO
Inspiring Coworking Space for
Female Entrepreneurs in San Diego
200+
FEMALE ENTREPRENEURS
WHO SUPPORT ONE ANOTHER THROUGH
COLLABORATION
RESOURCES
REFERRALS
FEEDBACK AND MENTORING
Are you willing to be a part of this superwomen workspace too?
What are you waiting for?
VISIT HTTP://HERAHUB.COM TODAY!
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http://startups.fm
yoda@startups.fm