Mike McDermenet, CEO & Co-founder at Freshbooks, presented on defining the benefits of your app as the keynote presentation of Startup Weekend Toronto, Sep 24, 2010.

1. Value is… Mike McDerment – Co-Founder and CEO Sept, 2010 – StartupWeekend

2. Mike McDerment Co-founder, CEO

3. Benefits What people buy

4. FreshBooks helps businesses get paid painlessly, so they can focus on what they love to do.

5. Customer Profiles Team Recurring Solo

7. Over 1,000,000 Users Since May 2004 Month Users

8. The Startup Process

9. Benefits What people buy

10. Uncover, and quatify

11. Uncover What is the single greatest benefit of our service?

12. Quantify How much ___ before? How much ___ after?

13. Story

14. Benefits What people buy

15. Questions?!! Bring em’!