The role of the Social Media Lead at the Office for National Statistics (ONS) is to disseminate statistics through social media platforms like Twitter, LinkedIn, and Facebook. The Lead embeds social considerations into organizational processes and decision making. They work with statisticians to grow online communities and engagement. Key responsibilities include gaining insights from analytics, collaborating across teams, leading transformation through channel shift, managing content planning and suppliers, and providing social media training.

1. Social Media Lead
T H E R O L E O F T H E
O F F I C E F O R N A T I O N A L S T A T I S T I C S

2. Social media is at the heart of how we disseminate
statistics, engage and learn from our audiences;
embedding content and platform considerations
into processes and decision making across the
organisation.
O N S M I S S I O N V A L U E S
High quality statistics, analysis and advice to
help Britain make better decisions.
Integrity. Honesty. Objectivity. Impartiality.

3. Corporate Channels
Twitter LinkedInFacebook SlideShare

4. Content
S O M E O F O U R F A V O U R I T E C O N T E N T F R O M T H E
P A S T Y E A R . . .

5. Tweeting along to TV shows

6. SlideShare Storytelling

7. Sharing Statistics

8. Gaining Insights

9. Making Stats Fun!

10. Working across the
organisation

11. Monitoring and
Responding
We use Hootsuite as our content
management system and for
monitoring.

12. Other 'Stuff'
N E T W O R K
M A N A G E M E N T
P L A T F O R M
M A N A G E M E N T
We have a team of statisticians that we work
with to grow online communities and
encourage close engagement.
We have four corporate social media
channels (Twitter, Facebook, LinkedIn and
SlideShare).
C O L L A B O R A T I O NT R A N S F O R M A T I O N
A N A L Y T I C S & I N S I G H T T R A I N I N G
Gaining insights from analytics and social
media monitoring to inform decision making.
Collaborating with teams across the
organisation, the GSS and wider government.
To inform and coordinate social media
training for the organisation.
To lead the transformation of services
through channel shift where possible.
S U P P L I E R S
Taking responsiblity for the content planning
and scheduling of content.
Working with suppliers to deliver outsourced
activity and managing systems.
S C H E D U L I N G

13. “Social Media at ONS is a
collaborative, user led delivery
model; delivering high quality
content and managing the
platforms effectively”
D A R R E N W A T E R S , M A N A G I N G E D I T O R

14. Find out what we've
been up to:
H T T P S : / / D I G I T A L B L O G . O N S . G O V . U K / C A T E G O R Y
/ S O C I A L - M E D I A

15. Apply for the Job
Government Buildings, Cardiff
Road, Newport. NP10 8XG
Address
For more information, or to apply,
visit the Civil Service Jobs website
Details
www.civilservicejobs.service.gov.uk

16. Thanks!
W W W . O N S . G O V . U K
@ O N S