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10 Social Media Publishing Tips for Businesses

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To build an authentic brand on social media, you require an effective and appropriate Social Media Publishing Strategy. That's why we created this step-by-step guide that any brand can follow to get their social media game strong.

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10 Social Media Publishing Tips for Businesses

  1. 1. 10 Social Media Pu is in Tips Every Business Should Follow , I I , I I I I ''... STATUS5REW
  2. 2. ArecentsurveyofconsumersintheUnitedStatesfoundthat91%of consumersaremorelikelytobuyfromanauthenticbrand-Abrandthatis ‘real’,‘genuine’and‘trustworthy.’ So,withthisinmind,howdoyougoaboutbuildinganauthenticbrandon socialmedia?Howdoyoubuildabrandthatpeopletrust? WWell,todosoyourequireaneffectiveandappropriate'SocialMedia PublishingStrategy'.Thatmightsoundsimpleandstraightforward; however,there’smoretosocialmediapublishingthanjustpostingcontent onFacebookandrespondingtoyourprospectsonTwitter. Successfulsocialmediamarketinghappenswhenyouconsistentlypublish useful,relevantandshareablecontent,andsupportthatcontentby engagingwithyourprospects. That’swhyI’vebrokenthebite-sizedtipsanybrandcanfollowtogettheir socialmediagamestrong.Hereare10tipstoeffectivesocialpublishingthat willhelpyoubuildanauthenticbrand. UpdaUpdate:Thisweekinourwebinar,wehaveyoucoveredeverythingthatis requiredtobuildanauthenticbrandonsocialmedia.Wediscussedhowyou could'ScaleyourSocialMediaPublishingeffortsusingStatusbrew'in ordertobeauthentic,naturalandatthesametimebefirminyour storytelling.Ifincaseyoumissedourwebinar,don’tworry!Youcannow accessthefullwebinarrecordinghere. Afterall,youdon'treachthe levelofNetflix'sauthenticity andengagemententirelyby accident.
  3. 3. 1. Set SMART goals from day one STATUS5REW
  4. 4. Instagramisallaboutvisualinspirationbutimageisanumbrellatermthat needstobenarroweddownwhenitcomestoInstagram.Shareimagesthat enhanceyourvisualpresenceandbringtolightyourbrandutility. Maintainanarrativepatternthroughyourimagessuchthatitbecomesyour signatureoveraperiodoftime.
  5. 5. 2.Identifyyour targetaudience foreffective socialmedia publishing
  6. 6. Onceyou'veoutlinedyourgoals,thenextthingthatyouneedtodois- "IdentifyyourAudience". Youwillhavetobreakdownyouraudience.Althoughit’snotaneasytask, doingthiswillhelpyougetanswerstothefollowing: Remember,noteveryoneisyouraudience. •Whichsocialmediaplatformswouldbenefityourbusiness? •Whatarethebesttimestopostthecontent? •Whattypeofcontentyouraudiencewantstosee? Allthatyouneedtodotoidentifyyouraudienceisaskyourselftherightset ofquestions: •Whatisthedemographicsofyouraudiencepersona? •Whichindustryaretheyinvolvedin? •Whatistheirjobroleortitle? •Whataretheirbiggestchallenges? •Howdoessuccesslooklikeforthem? •Whatbrandstheyalreadyloveonsocial?
  7. 7. 3.Identifybest socialmedia publishing platforms
  8. 8. Onceyouunderstandwhattheplayingfieldofvarioussocialchannelslooks like,youcanchoosewhichspecificnetworksyouwouldliketofocusyour attentiononwhenpostingcontent.
  9. 9. 4.Findthe streamsof curatedcontent
  10. 10. Onceyou'vefixedthebaseofsocialmediapublishing,i.e.,you'vesetyour goals,identifiedyouraudienceandselectedtherightsocialmediaplatform foryourbusiness,thenextthingthatcomesiscuratingthecontentforyour socialmediapublishing. AnexcellentwayAnexcellentwaytosourcesuchthird-partycontentisusingsocialmedia managementtoolslikeStatusbrewthatprovidesyouwithcontent suggestionsandhelpyouhaveanever-endingsupplyofqualitycontent thatyoucouldsharewithyourAudience. 5-3-2ContentSharingRatio Structuredandexperimentedby TAMcCannfromGist.com,the 5-3-2rulelookslikethisin practice: •5-contentfromothers •3-con•3-contentfromyou •2-personalstatusupdates 30/60/10ContentSharingRatio contentsharingratiowas introducedbyRallyverse.Let’s breakitdown: •30%-ownedcontent •60%-curatedcontent •10%-promotionalcon•10%-promotionalcontent
  11. 11. 5.Sticktoyour content calendar
  12. 12. Remember,publishingtheappropriatecontentisonlythestarttoeffective socialmediapublishing.It'salsoessentialthatyoupostcontentintheright places,attherighttimes.Otherwise,thechancesarethatyourtarget audiencemightmissit. DonDon'tpanic.That’swherecontentcalendarcomesinasacatalyst.Notonly doesapublishingcalendarminimizestress,butitalsoencouragesfocusto achieveyourgoalsbycreativelydevelopingandpostingconsistently diversecontentthroughoutallsocialmediaplatforms. Inshort,takingthetimetomakeaschedulecouldhelpyouinthreeways. One,itkeepsyoursocialmediapresenceorganized.Second,itmaximizes yourcontents’reach.Andthird,socialmediaschedulinginbulkcouldhelp youknowthebesttimetopost. Ifthere’ssomethingcommon amongthebrandsonsocial,it’s thattheypostonaconsistentbasis.
  13. 13. 6.Whatisthe besttimeto postonsocial media?
  14. 14. Yoursocialmediapublishingeffortsarenowaygoingtohelpyouifyou don'tknowwhattimeworksthebestforyoursocialmediaposts.
  15. 15. 7.Analyzeand monitoryour socialmedia publishing efforts constantly
  16. 16. Afterpublishingyourcontentonsocialmediahowdoyouvalidateyour publishingefforts?Howdoyoumeasuretheperformanceofyourcontent? Weunderstandhowstressfulandtimeconsumingitcouldbetodoallthis. But,utilizingsocialmediamanagementtoolsforthesamecouldhelpyou avoidsuchasituation. Thesetoolscouldhelpyouto: Doingthisisessentialforcommunityandrelationshipbuilding,whichis whatsocialmediamarketingisallabout. Thisdatabackedwithproperanalyticshelpyoutreatsocialmedialesslikea guessinggameandmorelikeascience. •Knowwhattypeofcontentusersareengagingwith •Watchyourpagesforopportunitiesofengagement •Answerthequestionsthatyourusershaveassoonaspossible •Thankusersfortheirreviews,andengagewithcommentsand responsesmoreoften
  17. 17. 8.Getyour teamsinvolved intopost approvals
  18. 18. Forlargescaleagenciesandbusinesses,messageapprovalisessential.With aproperapprovalworkflow,thecontentmarketerscouldensurethattheir postsarecurated,editedandpublishedontime.Orotherwise,managinga hugenumberofsocialmediaprofilesbecomescomplicated. Statusbrewforteamsallowsyouto increaseteamefficiencythrough user-basedpermissions.Thatmeans youonlyhavetoreviewand approve/rejectthecontentbefore it’spublished. However,usingteamsfeaturecanpreventerrorsasitintroducesaworkflow thatisauthentic.Makesureyourbusinesshasaproperworkflowwhen submitting,approvingandpublishingcontentonSocialMedia. Tomakethisconceptofapprovalseasier,we'veintroducedslack integrationsforourbusinessusers!WhenyouconnectyourStatusbrew withoneormoreSlackchannelsorworkplaces,youwillreceiveinstantSlack notificationsforalltheactivitiesyouchoosearenecessaryforyourBusiness.
  19. 19. 9.Shortenthe URLs
  20. 20. Whenpublishingyourcontentonsocialmedia,donotforgettomakeuseof thelinkshorteners-Agreatwaytoconvertbiganduglylookinglinksinto somethingmorespace-savingandmanageable! ThebrandedshortenURLscouldhelpyougainmuchmorethanbrand impressionsandvisibility–theycandriveuptoa34%increaseinCTR.What more? Herearetwomorebenefitsthatshortenedlinkscomesbundledwith: •Peoplewillinaflashperceivethatthelinktheywilltaponcomes fromyourbrand.Afewexamplesofshortenedbrandedlinksare Amazon’samzn.toandStatusbrew’ssb.gl •Youcananalyzetheperformanceofyourlinks.Youcantrackthe viewsandclickratesandfurthermoregetin-detailexamination aboutwhoclickedandwhetherthevisitorsarefromyourtarget audienceaudience
  21. 21. 10.Utilizesocial mediapublishing toolstoworkthe smartway
  22. 22. Anyonewhohasbeeninvolvedinsocialmediapublishingevenforawhile knowshowtime-consumingprocessitcouldbe.Doingalltheabove-listed tasksmanuallycouldtakemuchofyourdayandnight. Thisiswheretheroleofsocialmediapublishingtoolscome! Withsocialmediapublishingsoftware,itbecomeseasierforyouWithsocialmediapublishingsoftware,itbecomeseasierforyoutohityour publishinggoalsbystrategicallyplacingyourcontentinthefuture,i.e.you canschedulecontentforfutureinadvance.Theynotonlyhelpyouto publishcontentbutatthesametimeallowyoutoanalyze/monitoryour effortsandmanageallyoursocialaudience.Indeed,asmartway! IfyouarenotusinganysuchIfyouarenotusinganysuchtool,I'dsuggestyoutogiveatrytoaneffective socialmediapublishingtoolatleastonce.Theyaregoingtomakeyourlife wayeasier. WanttotryoutStatusbrew-oneplatformforallsocialmediaforyour business?Scheduleademowithusnow!Oryoucanalsostartyourfree cardlesstrialhere
  23. 23. Tolearnmoreorstartafree14-daytrial visit:https://statusbrew.com

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