To build an authentic brand on social media, you require an effective and appropriate Social Media Publishing Strategy. That's why we created this step-by-step guide that any brand can follow to get their social media game strong. Read the complete blog here: https://sb.gl/2WS44I0 FOLLOW US ON: Twitter: https://sb.gl/yt-twitter Facebook: https://sb.gl/yt-fb Instagram: https://sb.gl/yt-ig LinkedIn: https://sb.gl/yt-ln You can start your FREE 14-day trial of Statusbrew here: https://statusbrew.com/

1. 10 Social Media
Pu is in
Tips Every Business
Should Follow
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STATUS5REW

2. ArecentsurveyofconsumersintheUnitedStatesfoundthat91%of
consumersaremorelikelytobuyfromanauthenticbrand-Abrandthatis
‘real’,‘genuine’and‘trustworthy.’
So,withthisinmind,howdoyougoaboutbuildinganauthenticbrandon
socialmedia?Howdoyoubuildabrandthatpeopletrust?
WWell,todosoyourequireaneffectiveandappropriate'SocialMedia
PublishingStrategy'.Thatmightsoundsimpleandstraightforward;
however,there’smoretosocialmediapublishingthanjustpostingcontent
onFacebookandrespondingtoyourprospectsonTwitter.
Successfulsocialmediamarketinghappenswhenyouconsistentlypublish
useful,relevantandshareablecontent,andsupportthatcontentby
engagingwithyourprospects.
That’swhyI’vebrokenthebite-sizedtipsanybrandcanfollowtogettheir
socialmediagamestrong.Hereare10tipstoeffectivesocialpublishingthat
willhelpyoubuildanauthenticbrand.
UpdaUpdate:Thisweekinourwebinar,wehaveyoucoveredeverythingthatis
requiredtobuildanauthenticbrandonsocialmedia.Wediscussedhowyou
could'ScaleyourSocialMediaPublishingeffortsusingStatusbrew'in
ordertobeauthentic,naturalandatthesametimebefirminyour
storytelling.Ifincaseyoumissedourwebinar,don’tworry!Youcannow
accessthefullwebinarrecordinghere.
Afterall,youdon'treachthe
levelofNetflix'sauthenticity
andengagemententirelyby
accident.

3. 1. Set SMART
goals from
day one
STATUS5REW

4. Instagramisallaboutvisualinspirationbutimageisanumbrellatermthat
needstobenarroweddownwhenitcomestoInstagram.Shareimagesthat
enhanceyourvisualpresenceandbringtolightyourbrandutility.
Maintainanarrativepatternthroughyourimagessuchthatitbecomesyour
signatureoveraperiodoftime.

5. 2.Identifyyour
targetaudience
foreffective
socialmedia
publishing

6. Onceyou'veoutlinedyourgoals,thenextthingthatyouneedtodois-
"IdentifyyourAudience".
Youwillhavetobreakdownyouraudience.Althoughit’snotaneasytask,
doingthiswillhelpyougetanswerstothefollowing:
Remember,noteveryoneisyouraudience.
•Whichsocialmediaplatformswouldbenefityourbusiness?
•Whatarethebesttimestopostthecontent?
•Whattypeofcontentyouraudiencewantstosee?
Allthatyouneedtodotoidentifyyouraudienceisaskyourselftherightset
ofquestions:
•Whatisthedemographicsofyouraudiencepersona?
•Whichindustryaretheyinvolvedin?
•Whatistheirjobroleortitle?
•Whataretheirbiggestchallenges?
•Howdoessuccesslooklikeforthem?
•Whatbrandstheyalreadyloveonsocial?

7. 3.Identifybest
socialmedia
publishing
platforms

8. Onceyouunderstandwhattheplayingfieldofvarioussocialchannelslooks
like,youcanchoosewhichspecificnetworksyouwouldliketofocusyour
attentiononwhenpostingcontent.

9. 4.Findthe
streamsof
curatedcontent

10. Onceyou'vefixedthebaseofsocialmediapublishing,i.e.,you'vesetyour
goals,identifiedyouraudienceandselectedtherightsocialmediaplatform
foryourbusiness,thenextthingthatcomesiscuratingthecontentforyour
socialmediapublishing.
AnexcellentwayAnexcellentwaytosourcesuchthird-partycontentisusingsocialmedia
managementtoolslikeStatusbrewthatprovidesyouwithcontent
suggestionsandhelpyouhaveanever-endingsupplyofqualitycontent
thatyoucouldsharewithyourAudience.
5-3-2ContentSharingRatio
Structuredandexperimentedby
TAMcCannfromGist.com,the
5-3-2rulelookslikethisin
practice:
•5-contentfromothers
•3-con•3-contentfromyou
•2-personalstatusupdates
30/60/10ContentSharingRatio
contentsharingratiowas
introducedbyRallyverse.Let’s
breakitdown:
•30%-ownedcontent
•60%-curatedcontent
•10%-promotionalcon•10%-promotionalcontent

11. 5.Sticktoyour
content
calendar

12. Remember,publishingtheappropriatecontentisonlythestarttoeffective
socialmediapublishing.It'salsoessentialthatyoupostcontentintheright
places,attherighttimes.Otherwise,thechancesarethatyourtarget
audiencemightmissit.
DonDon'tpanic.That’swherecontentcalendarcomesinasacatalyst.Notonly
doesapublishingcalendarminimizestress,butitalsoencouragesfocusto
achieveyourgoalsbycreativelydevelopingandpostingconsistently
diversecontentthroughoutallsocialmediaplatforms.
Inshort,takingthetimetomakeaschedulecouldhelpyouinthreeways.
One,itkeepsyoursocialmediapresenceorganized.Second,itmaximizes
yourcontents’reach.Andthird,socialmediaschedulinginbulkcouldhelp
youknowthebesttimetopost.
Ifthere’ssomethingcommon
amongthebrandsonsocial,it’s
thattheypostonaconsistentbasis.

13. 6.Whatisthe
besttimeto
postonsocial
media?

14. Yoursocialmediapublishingeffortsarenowaygoingtohelpyouifyou
don'tknowwhattimeworksthebestforyoursocialmediaposts.

15. 7.Analyzeand
monitoryour
socialmedia
publishing
efforts
constantly

16. Afterpublishingyourcontentonsocialmediahowdoyouvalidateyour
publishingefforts?Howdoyoumeasuretheperformanceofyourcontent?
Weunderstandhowstressfulandtimeconsumingitcouldbetodoallthis.
But,utilizingsocialmediamanagementtoolsforthesamecouldhelpyou
avoidsuchasituation.
Thesetoolscouldhelpyouto:
Doingthisisessentialforcommunityandrelationshipbuilding,whichis
whatsocialmediamarketingisallabout.
Thisdatabackedwithproperanalyticshelpyoutreatsocialmedialesslikea
guessinggameandmorelikeascience.
•Knowwhattypeofcontentusersareengagingwith
•Watchyourpagesforopportunitiesofengagement
•Answerthequestionsthatyourusershaveassoonaspossible
•Thankusersfortheirreviews,andengagewithcommentsand
responsesmoreoften

17. 8.Getyour
teamsinvolved
intopost
approvals

18. Forlargescaleagenciesandbusinesses,messageapprovalisessential.With
aproperapprovalworkflow,thecontentmarketerscouldensurethattheir
postsarecurated,editedandpublishedontime.Orotherwise,managinga
hugenumberofsocialmediaprofilesbecomescomplicated.
Statusbrewforteamsallowsyouto
increaseteamefficiencythrough
user-basedpermissions.Thatmeans
youonlyhavetoreviewand
approve/rejectthecontentbefore
it’spublished.
However,usingteamsfeaturecanpreventerrorsasitintroducesaworkflow
thatisauthentic.Makesureyourbusinesshasaproperworkflowwhen
submitting,approvingandpublishingcontentonSocialMedia.
Tomakethisconceptofapprovalseasier,we'veintroducedslack
integrationsforourbusinessusers!WhenyouconnectyourStatusbrew
withoneormoreSlackchannelsorworkplaces,youwillreceiveinstantSlack
notificationsforalltheactivitiesyouchoosearenecessaryforyourBusiness.

19. 9.Shortenthe
URLs

20. Whenpublishingyourcontentonsocialmedia,donotforgettomakeuseof
thelinkshorteners-Agreatwaytoconvertbiganduglylookinglinksinto
somethingmorespace-savingandmanageable!
ThebrandedshortenURLscouldhelpyougainmuchmorethanbrand
impressionsandvisibility–theycandriveuptoa34%increaseinCTR.What
more?
Herearetwomorebenefitsthatshortenedlinkscomesbundledwith:
•Peoplewillinaflashperceivethatthelinktheywilltaponcomes
fromyourbrand.Afewexamplesofshortenedbrandedlinksare
Amazon’samzn.toandStatusbrew’ssb.gl
•Youcananalyzetheperformanceofyourlinks.Youcantrackthe
viewsandclickratesandfurthermoregetin-detailexamination
aboutwhoclickedandwhetherthevisitorsarefromyourtarget
audienceaudience

21. 10.Utilizesocial
mediapublishing
toolstoworkthe
smartway

22. Anyonewhohasbeeninvolvedinsocialmediapublishingevenforawhile
knowshowtime-consumingprocessitcouldbe.Doingalltheabove-listed
tasksmanuallycouldtakemuchofyourdayandnight.
Thisiswheretheroleofsocialmediapublishingtoolscome!
Withsocialmediapublishingsoftware,itbecomeseasierforyouWithsocialmediapublishingsoftware,itbecomeseasierforyoutohityour
publishinggoalsbystrategicallyplacingyourcontentinthefuture,i.e.you
canschedulecontentforfutureinadvance.Theynotonlyhelpyouto
publishcontentbutatthesametimeallowyoutoanalyze/monitoryour
effortsandmanageallyoursocialaudience.Indeed,asmartway!
IfyouarenotusinganysuchIfyouarenotusinganysuchtool,I'dsuggestyoutogiveatrytoaneffective
socialmediapublishingtoolatleastonce.Theyaregoingtomakeyourlife
wayeasier.
WanttotryoutStatusbrew-oneplatformforallsocialmediaforyour
business?Scheduleademowithusnow!Oryoucanalsostartyourfree
cardlesstrialhere

23. Tolearnmoreorstartafree14-daytrial
visit:https://statusbrew.com