Presentation on Virtual Worlds for my Social Media Marketing Class

1. VIRTUAL WORLDS
By: Anastasiya

2. VIRTUAL WORLDS
 Virtual Game Worlds
 Virtual Social Worlds

3. VIRTUAL WORLDS
 An extension of life
 More personal online community
 Key Characteristics
 Real time conversations
 Avatars
 3D

4. MARKETING USES
 Advertising and Communication
 Virtual Product Sales (v-Commerce)
 Market Research

5. EXAMPLE - BAD
American Apparel
 First existing company to enter Second Life
 “Build it and they will come” attitude
 Expected to increase overall profit through virtual
sales
 Closed after 1 year

6. EXAMPLE - GOOD
Circuit City
 Online store allows users to virtually experience
products before purchase
 Greater interactivity increases likelihood of purchase
 Business unit dedicated to virtual world projects
 Blog provides customer support for virtual store users

7. CONCLUSION
To succeed in the virtual world a company needs to
 Invest money and time
 Not focus on maximizing revenue
 Use virtual world as a marketing tool
 Interact with avatars
 Have a purpose for the virtual store

9. DISCUSSION
Calculating ROI is much more difficult in the virtual
world since product sales online don’t necessarily
translate into real world sales. How can a company
measure the effectiveness of their virtual world
initiatives?