Content Marketing Resource List

1. 1
Content Marketing Resource List
Compiled by Cheryl Landes, Tabby Cat Communications
This list also contains links to the examples covered in my content marketing webinar for the STC-PMC
Chapter on April 12, 2017.
Aughtmon, Scott. “31 Types of Content We Crave [Infographic].” Content Marketing Institute, June 24,
2016, http://contentmarketinginstitute.com/2016/06/content-crave-infographic/
Cannon, Jeff. Make Your Website Work for You: How to Convert Online Content Into Profits. New York:
McGraw-Hill, 2000.
Cohen, Heidi. “5 Content Marketing Errors (& How To Fix Them).” August 28, 2013,
http://heidicohen.com/5-content-marketing-errors-how-to-fix-them/
Content Marketing Institute, http://contentmarketinginstitute.com
Content Marketing Institute. “Developing a Content Marketing Strategy.” no date,
http://contentmarketinginstitute.com/developing-a-strategy/
Content Marketing Institute. “What Is Content Marketing?” no date,
http://contentmarketinginstitute.com/what-is-content-marketing/
Content Marketing World (conference), http://www.contentmarketingworld.com/
De Clerck, J-P. “Defining a content marketing strategy.” I-SCOOP, no date, https://www.i-
scoop.eu/content-marketing/defining-content-marketing-strategy/
Dholakiya, Pratik. “Content Marketing Done Right: 8 Examples You Can Learn From.” Marketing Land,
November 5, 2015, http://marketingland.com/content-marketing-done-right-8-examples-can-learn-
149088
Ellering, Nathan. “105 Types of Content to Fill Up Your Editorial Calendar.” Convince&Convert, no date,
http://www.convinceandconvert.com/content-marketing/content-to-fill-calendar/
Gallucci, Amanda. “What Now? A Guide to Breaking into Digital Content Writing.” ClearVoice, January 6,
2015, https://www.clearvoice.com/digital-content-writing-guide/
Gregory, Jennifer. “How freelancers can break into content marketing writing.” WordCount, September
9, 2014, http://michellerafter.com/2014/09/09/how-freelancers-can-break-into-content-marketing-
writing/
Handley, Ann. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. Wiley, 2014.
Jell-O, http://www.kraftrecipes.com/kraft-jello.aspx
John Deere. The Furrow magazine, http://johndeerefurrow.com/
Mallon, Shanna. “15 Types of Content Marketing That Work.” Socialmouths, no date,
http://socialmouths.com/2013/03/20/15-types-of-content-marketing/
Marketo. “What is Content Marketing?” no date, https://www.marketo.com/content-marketing/

2. 2
Marse, Amie. “What is Content Marketing? 11 Definitions.” Social Media Today, May 13, 2013,
http://www.socialmediatoday.com/content/what-content-marketing-11-definitions
McGill, Justin. “How to Plan a Content Marketing Strategy: A Start-to-Finish Guide.” Hubspot, January
19, 2017, https://blog.hubspot.com/marketing/content-marketing-
plan#sm.00001rb3q8wmpydktx8z7w68tx2hm
Michelin Guide, online edition, https://www.viamichelin.com/
Miller, Jason. “What Is Content Marketing? Definitions from 25 Thought Leaders.” LinkedIn Marketing
Solutions Blog, February 2, 2016, https://business.linkedin.com/marketing-solutions/blog/best-
practices--content-marketing/2016/what-is-content-marketing--definitions-from-25-thought-
leaders
NBCNews.com. “Boston sets Halloween ‘Jack-o’-lantern’ record.” October 21, 2006,
http://www.nbcnews.com/id/15365084/ns/us_news-life/t/boston-sets-halloween-jack-o-lantern-
record/#.WPywLIjyvIX
O’Brien, James. “How Red Bull Takes Content Marketing to the Extreme.” Mashable, December 9, 2012,
http://mashable.com/2012/12/19/red-bull-content-marketing/#jb3BEybJ65q6
Patel, Neil. “8 (More) Absolutely Brilliant Content Marketing Innovations From the World’s Best Brands.”
Content Marketing Institute, July 11, 2016, http://contentmarketinginstitute.com/2016/07/content-
marketing-best-brands/
Pulizzi, Joe. Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create
Radically Successful Businesses. McGraw-Hill Education, 2015.
Pulizzi, Joe. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win
More Customers by Marketing Less. McGraw-Hill Education, 2013.
Pulizzi, Joe. Get Content Get Customers: Turn Prospects into Buyers with Content Marketing. McGraw-
Hill Education, 2009.
Rose, Robert, and Carla Johnson. Experiences: The 7th Era of Marketing. Content Marketing Institute,
2015.
Rose, Robert, and Joe Pulizzi. Managing Content Marketing: The Real-World Guide for Creating
Passionate Subscribers to Your Brand. Content Marketing Institute, 2011.
Salesforce Marketing Cloud. “the 30 Most Genius Content Marketing Examples of 2014 (So Far).” no
date, https://www.marketingcloud.com/blog/the-30-most-genius-content-marketing-examples-of-
2014-so-far/
Simpson, Vicky. “5 types of Content to Include in Your Content Marketing Strategy.” Customer
Magnetism Digital & Social Marketing, February 1, 2016,
https://www.customermagnetism.com/blog/5-types-content-include-content-marketing-strategy/
Siu, Eric. “The Content Marketing Funnel: When to Use Different Types of Content.” Single Grain Digital
Marketing, no date, https://www.singlegrain.com/blog-posts/content-marketing/content-
marketing-funnel-using-different-types-content/
Steimle, Josh. “What Is Content Marketing?” Forbes.com, September 19, 2014,
https://www.forbes.com/sites/joshsteimle/2014/09/19/what-is-content-marketing/#6c06240e10b9

3. 3
Teicher, Jordan. “The Best Content Marketing of 2016.” Contently.com, December 20, 2016,
https://contently.com/strategist/2016/12/20/best-content-marketing-2016/
Contact Information
Cheryl Landes
Tabby Cat Communications
19215 SE 34th
Street, Suite 106-203
Camas, WA 98607
(206) 432-1973
clandes407@aol.com