UX Unconference - Designing a Usable Website (Carolyn Ellis)

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Presentation by Carolyn Ellis, University of Texas San Antonio, for the UX Unconference held at the University of Arizona Libraries, December 6th, 2013.

DESIGNING A USABLE
WEBSITE
Concepts in User-Centered Design

HELLO!
Carolyn Ellis
Digital User Experience Librarian
Technology Project Manager Librarian
The University of Texas at San Antonio Libraries

WHAT IS USER-CENTERED DESIGN (UCD)?
 Approach to design
 Process is grounded in information about your users
 Focused on users through all stages in the process:
planning, discovery, design and validation

HOW USER-CENTERED DESIGN EVOLVED
The Palm Beach Post,
March 8, 1936

„THE HAZARDS OF THE HUMAN‟

The New York Times,
May 25, 1952

• Human Factors Design
• Ergonomics

THREE MILE ISLAND
The T.M.I. accident
was, according to
a 1979 President‟s
Commission
report, “initiated
by mechanical
malfunctions in
the plant and
made much worse
by a combination
of human errors.”

http://www.nytimes.com/2007/09/16/magazine/16wwln-freakonomicst.html?ex=1348632000&en=7444b218f80b1d1b&ei=5124&partner=permalink&exprod=permalink
http://freakonomics.com/2007/09/15/freakonomics-in-the-times-magazine-the-jane-fonda-effect/

FROM THREE MILE ISLAND TO MAC
Designing for Usability: Key Principles and What Designers
Think
J. Gould and Clayton Lewis, IBM, 1985
 Early focus on users and tasks

 Empirical measurement
 Iterative design

Test Drive a Macintosh, 1985
 http://www.youtube.com/watch?v= t5YV4FLVBKI

WHEN CAN YOU USE
USER-CENTERED DESIGN?
 Website design
 Service design
 Product design

How Usable is your Teapot?

DISCOVERY (USER RESEARCH)

Who are are users?
What are their activities?

DESIGN
Test early and often!

Possible methodologies
• Paper prototypes
• Think aloud
• First click

VALIDATION
Usability testing
Ensure the website meets user requirements
It never ends – create a plan for ongoing
testing

MANY METHODS- WHICH IS BEST?
 Determine the best method for each phase of the
process
 Not all methods need to be used

 Considerations: Resources, time, objectives

USER-CENTERED DESIGN AND UX
Peter Moreville‟s Honeycomb of UX
Other areas of UX:
•
•
•
•
•

http://semanticstudios.com/publications/semantics/000029.php

Accessibility and 508
Mobile accessibility
Design and credibility
Emotion and pleasure
Value is more than just usability

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UX Unconference - Designing a Usable Website (Carolyn Ellis)

1. DESIGNING A USABLE WEBSITE Concepts in User-Centered Design

2. HELLO! Carolyn Ellis Digital User Experience Librarian Technology Project Manager Librarian The University of Texas at San Antonio Libraries

3. WHAT IS USER-CENTERED DESIGN (UCD)?  Approach to design  Process is grounded in information about your users  Focused on users through all stages in the process: planning, discovery, design and validation

4. HOW USER-CENTERED DESIGN EVOLVED The Palm Beach Post, March 8, 1936

5. „THE HAZARDS OF THE HUMAN‟ The New York Times, May 25, 1952 • Human Factors Design • Ergonomics

6. THREE MILE ISLAND The T.M.I. accident was, according to a 1979 President‟s Commission report, “initiated by mechanical malfunctions in the plant and made much worse by a combination of human errors.” http://www.nytimes.com/2007/09/16/magazine/16wwln-freakonomicst.html?ex=1348632000&en=7444b218f80b1d1b&ei=5124&partner=permalink&exprod=permalink http://freakonomics.com/2007/09/15/freakonomics-in-the-times-magazine-the-jane-fonda-effect/

7. FROM THREE MILE ISLAND TO MAC Designing for Usability: Key Principles and What Designers Think J. Gould and Clayton Lewis, IBM, 1985  Early focus on users and tasks  Empirical measurement  Iterative design Test Drive a Macintosh, 1985  http://www.youtube.com/watch?v= t5YV4FLVBKI

8. WHEN CAN YOU USE USER-CENTERED DESIGN?  Website design  Service design  Product design How Usable is your Teapot?

9. DISCOVERY (USER RESEARCH) Who are are users? What are their activities?

10. DESIGN Test early and often! Possible methodologies • Paper prototypes • Think aloud • First click

11. VALIDATION Usability testing Ensure the website meets user requirements It never ends – create a plan for ongoing testing

12. MANY METHODS- WHICH IS BEST?  Determine the best method for each phase of the process  Not all methods need to be used  Considerations: Resources, time, objectives

13. REDESIGN OR INCREMENTAL CHANGE?

14. USER-CENTERED DESIGN AND UX Peter Moreville‟s Honeycomb of UX Other areas of UX: • • • • • http://semanticstudios.com/publications/semantics/000029.php Accessibility and 508 Mobile accessibility Design and credibility Emotion and pleasure Value is more than just usability

UX Unconference - Designing a Usable Website (Carolyn Ellis)

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