Keynote presentation delivered online as part of Library Journal's Digital UX Workshop: Crafting Exceptional Digital Experiences for the User-Centered Library. November 3, 2015.
10. outline the
structure of
your website
use URLs to identify tiers of structure and
your current information architecture
notice parents, children, and siblings of
content - what makes sense, what doesn't
20. create editorial standards
just one period after
punctuation
no italics
no underlines
no ALL CAPS
don't spell out URLs
use standard terms
and capitalization
21. establish a voice and tone
Reassuring, but not paternalistic.
Inspiring, but not cheerlead-y.
Fun, but not cheeky.
Academic, but not highbrow.
from the
University of Arizona Libraries
24. provide resources & training
expectations & accountability
standards & style guides
workflows & processes
writing for the web
web analytics
tools for managing the work