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How to tell a purpose-driven
story
ZÜRICH
Weall needto knowhow totell
stories that movepeople
What’s the secret?
Thesecretis S.T.O.R.Y
S.
T.
O.
R.
Y.
ubject
reasure
bstacles
eturn
whY
S.T.O.R.Y. FRAMEWORK
ORDERLY
KNOWN WORLD
CHAOTIC
UNKNOWN WORLD
S.T.O.R.Y. CYCLE
6
ORDER
CHAOS
j
k
l
m
n
o
p
q
Subject
Treasure
Obstacles
Return
whY
7
ORDER
CHAOS
j
k
l
m
n
o
p
q
YOU
(Establish a protagonist)
RETURN
(Bringing it home)
FIND
(Meeting with the Goddess)
GO
(Cr...
ORDER
CHAOS
j
YOU
(Establish a protagonist)
oTAKE
(Meet your maker)
p
RETURN
(Bringing it home)
n
FIND
(Meeting with the G...
ORDER
CHAOS
j
YOU
(Establish a protagonist)
oTAKE
(Meet your maker)
p
RETURN
(Bringing it home)
n
FIND
(Meeting with the G...
What’s my story’s purpose?
Who is my audience?
What do I want them to do?
S.T.O.R.Y. FRAMEWORK
ORDER
CHAOS
j
YOU
(Establish a protagonist)
oTAKE
(Meet your maker)
p
RETURN
(Bringing it home)
n
FIND
(Meeting with the G...
ORDER
CHAOS
j
YOU
(Establish a protagonist)
oTAKE
(Meet your maker)
p
RETURN
(Bringing it home)
n
FIND
(Meeting with the G...
ORDER
CHAOS
j
YOU
(Establish a protagonist)
oTAKE
(Meet your maker)
p
RETURN
(Bringing it home)
n
FIND
(Meeting with the G...
ORDER
CHAOS
j
YOU
(Establish a protagonist)
oTAKE
(Meet your maker)
p
RETURN
(Bringing it home)
n
FIND
(Meeting with the G...
ORDER
CHAOS
j
YOU
(Establish a protagonist)
oTAKE
(Meet your maker)
p
RETURN
(Bringing it home)
n
FIND
(Meeting with the G...
ORDER
CHAOS
j
YOU
(Establish a protagonist)
oTAKE
(Meet your maker)
p
RETURN
(Bringing it home)
n
FIND
(Meeting with the G...
ORDER
CHAOS
j
YOU
(Establish a protagonist)
oTAKE
(Meet your maker)
p
RETURN
(Bringing it home)
n
FIND
(Meeting with the G...
Greatstories happento those whocan tell
them
19
Tell usyour story
Thank You!
ZÜRICH 20
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How to Tell a Purpose-driven Story: IGNITE Zurich

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Presented at IGNITE Zurich in Jan 2015
S.T.O.R.Y. Framework is an easy to learn and apply system to craft and tell stories that serve its storyteller's purpose. Whether asking the boss for a promotion, pitching an idea to investors or making a great impression with a special love interest, we all need to know how to tell stories that move people.
Based on Joseph Campbell's "monomyth" (published in "Hero with a Thousand Faces") this is 5 minute overview of the S.T.O.R.Y. Framework I developed and advise as a communications and business consultant for entrepreneurs, startups and anyone who wants to move a listener to take a desired action.

Publié dans : Formation

How to Tell a Purpose-driven Story: IGNITE Zurich

  1. 1. How to tell a purpose-driven story ZÜRICH
  2. 2. Weall needto knowhow totell stories that movepeople
  3. 3. What’s the secret?
  4. 4. Thesecretis S.T.O.R.Y
  5. 5. S. T. O. R. Y. ubject reasure bstacles eturn whY S.T.O.R.Y. FRAMEWORK
  6. 6. ORDERLY KNOWN WORLD CHAOTIC UNKNOWN WORLD S.T.O.R.Y. CYCLE 6
  7. 7. ORDER CHAOS j k l m n o p q Subject Treasure Obstacles Return whY 7
  8. 8. ORDER CHAOS j k l m n o p q YOU (Establish a protagonist) RETURN (Bringing it home) FIND (Meeting with the Goddess) GO (Crossing the threshold) NEED (Something isn’t quite right)CHANGE (Master of both worlds) SEARCH (The road of trials) Subject Treasure Obstacles Return whY TAKE (Meet your maker) 8 S.T.O.R.Y. FRAMEWORK
  9. 9. ORDER CHAOS j YOU (Establish a protagonist) oTAKE (Meet your maker) p RETURN (Bringing it home) n FIND (Meeting with the Goddess) l GO (Crossing the threshold) k NEED (Something isn’t quite right) q CHANGE (Master of both worlds) m SEARCH (The road of trials) Subject Treasure Obstacles Return whY 9 S.T.O.R.Y. FRAMEWORK
  10. 10. ORDER CHAOS j YOU (Establish a protagonist) oTAKE (Meet your maker) p RETURN (Bringing it home) n FIND (Meeting with the Goddess) l GO (Crossing the threshold) k NEED (Something isn’t quite right) q CHANGE (Master of both worlds) m SEARCH (The road of trials) Subject Treasure Obstacles Return whY 10 S.T.O.R.Y. FRAMEWORK
  11. 11. What’s my story’s purpose? Who is my audience? What do I want them to do? S.T.O.R.Y. FRAMEWORK
  12. 12. ORDER CHAOS j YOU (Establish a protagonist) oTAKE (Meet your maker) p RETURN (Bringing it home) n FIND (Meeting with the Goddess) l GO (Crossing the threshold) k NEED (Something isn’t quite right) q CHANGE (Master of both worlds) m SEARCH (The road of trials) Subject Treasure Obstacles Return whY 12 S.T.O.R.Y. FRAMEWORK
  13. 13. ORDER CHAOS j YOU (Establish a protagonist) oTAKE (Meet your maker) p RETURN (Bringing it home) n FIND (Meeting with the Goddess) l GO (Crossing the threshold) k NEED (Something isn’t quite right) q CHANGE (Master of both worlds) m SEARCH (The road of trials) Subject Treasure Obstacles Return whY 13 S.T.O.R.Y. FRAMEWORK
  14. 14. ORDER CHAOS j YOU (Establish a protagonist) oTAKE (Meet your maker) p RETURN (Bringing it home) n FIND (Meeting with the Goddess) l GO (Crossing the threshold) k NEED (Something isn’t quite right) q CHANGE (Master of both worlds) m SEARCH (The road of trials) Subject Treasure Obstacles Return whY 14 S.T.O.R.Y. FRAMEWORK
  15. 15. ORDER CHAOS j YOU (Establish a protagonist) oTAKE (Meet your maker) p RETURN (Bringing it home) n FIND (Meeting with the Goddess) l GO (Crossing the threshold) k NEED (Something isn’t quite right) q CHANGE (Master of both worlds) m SEARCH (The road of trials) Subject Treasure Obstacles Return whY 15 S.T.O.R.Y. FRAMEWORK
  16. 16. ORDER CHAOS j YOU (Establish a protagonist) oTAKE (Meet your maker) p RETURN (Bringing it home) n FIND (Meeting with the Goddess) l GO (Crossing the threshold) k NEED (Something isn’t quite right) q CHANGE (Master of both worlds) m SEARCH (The road of trials) Subject Treasure Obstacles Return whY 16 S.T.O.R.Y. FRAMEWORK
  17. 17. ORDER CHAOS j YOU (Establish a protagonist) oTAKE (Meet your maker) p RETURN (Bringing it home) n FIND (Meeting with the Goddess) l GO (Crossing the threshold) k NEED (Something isn’t quite right) q CHANGE (Master of both worlds) m SEARCH (The road of trials) Subject Treasure Obstacles Return whY 17 S.T.O.R.Y. FRAMEWORK
  18. 18. ORDER CHAOS j YOU (Establish a protagonist) oTAKE (Meet your maker) p RETURN (Bringing it home) n FIND (Meeting with the Goddess) l GO (Crossing the threshold) k NEED (Something isn’t quite right) q CHANGE (Master of both worlds) m SEARCH (The road of trials) Subject Treasure Obstacles Return whY 18 S.T.O.R.Y. FRAMEWORK
  19. 19. Greatstories happento those whocan tell them 19
  20. 20. Tell usyour story Thank You! ZÜRICH 20

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