Presented at IGNITE Zurich in Jan 2015
S.T.O.R.Y. Framework is an easy to learn and apply system to craft and tell stories that serve its storyteller's purpose. Whether asking the boss for a promotion, pitching an idea to investors or making a great impression with a special love interest, we all need to know how to tell stories that move people.
Based on Joseph Campbell's "monomyth" (published in "Hero with a Thousand Faces") this is 5 minute overview of the S.T.O.R.Y. Framework I developed and advise as a communications and business consultant for entrepreneurs, startups and anyone who wants to move a listener to take a desired action.
8. ORDER
CHAOS
j
k
l
m
n
o
p
q
YOU
(Establish a protagonist)
RETURN
(Bringing it home)
FIND
(Meeting with the Goddess)
GO
(Crossing the threshold)
NEED
(Something isn’t quite right)CHANGE
(Master of both worlds)
SEARCH
(The road of trials)
Subject
Treasure
Obstacles
Return
whY
TAKE
(Meet your maker)
8
S.T.O.R.Y. FRAMEWORK
9. ORDER
CHAOS
j
YOU
(Establish a protagonist)
oTAKE
(Meet your maker)
p
RETURN
(Bringing it home)
n
FIND
(Meeting with the Goddess)
l
GO
(Crossing the threshold)
k
NEED
(Something isn’t quite right)
q
CHANGE
(Master of both worlds)
m SEARCH
(The road of trials)
Subject
Treasure
Obstacles
Return
whY
9
S.T.O.R.Y. FRAMEWORK
10. ORDER
CHAOS
j
YOU
(Establish a protagonist)
oTAKE
(Meet your maker)
p
RETURN
(Bringing it home)
n
FIND
(Meeting with the Goddess)
l
GO
(Crossing the threshold)
k
NEED
(Something isn’t quite right)
q
CHANGE
(Master of both worlds)
m SEARCH
(The road of trials)
Subject
Treasure
Obstacles
Return
whY
10
S.T.O.R.Y. FRAMEWORK
11. What’s my story’s purpose?
Who is my audience?
What do I want them to do?
S.T.O.R.Y. FRAMEWORK
12. ORDER
CHAOS
j
YOU
(Establish a protagonist)
oTAKE
(Meet your maker)
p
RETURN
(Bringing it home)
n
FIND
(Meeting with the Goddess)
l
GO
(Crossing the threshold)
k
NEED
(Something isn’t quite right)
q
CHANGE
(Master of both worlds)
m SEARCH
(The road of trials)
Subject
Treasure
Obstacles
Return
whY
12
S.T.O.R.Y. FRAMEWORK
13. ORDER
CHAOS
j
YOU
(Establish a protagonist)
oTAKE
(Meet your maker)
p
RETURN
(Bringing it home)
n
FIND
(Meeting with the Goddess)
l
GO
(Crossing the threshold)
k
NEED
(Something isn’t quite right)
q
CHANGE
(Master of both worlds)
m SEARCH
(The road of trials)
Subject
Treasure
Obstacles
Return
whY
13
S.T.O.R.Y. FRAMEWORK
14. ORDER
CHAOS
j
YOU
(Establish a protagonist)
oTAKE
(Meet your maker)
p
RETURN
(Bringing it home)
n
FIND
(Meeting with the Goddess)
l
GO
(Crossing the threshold)
k
NEED
(Something isn’t quite right)
q
CHANGE
(Master of both worlds)
m SEARCH
(The road of trials)
Subject
Treasure
Obstacles
Return
whY
14
S.T.O.R.Y. FRAMEWORK
15. ORDER
CHAOS
j
YOU
(Establish a protagonist)
oTAKE
(Meet your maker)
p
RETURN
(Bringing it home)
n
FIND
(Meeting with the Goddess)
l
GO
(Crossing the threshold)
k
NEED
(Something isn’t quite right)
q
CHANGE
(Master of both worlds)
m SEARCH
(The road of trials)
Subject
Treasure
Obstacles
Return
whY
15
S.T.O.R.Y. FRAMEWORK
16. ORDER
CHAOS
j
YOU
(Establish a protagonist)
oTAKE
(Meet your maker)
p
RETURN
(Bringing it home)
n
FIND
(Meeting with the Goddess)
l
GO
(Crossing the threshold)
k
NEED
(Something isn’t quite right)
q
CHANGE
(Master of both worlds)
m SEARCH
(The road of trials)
Subject
Treasure
Obstacles
Return
whY
16
S.T.O.R.Y. FRAMEWORK
17. ORDER
CHAOS
j
YOU
(Establish a protagonist)
oTAKE
(Meet your maker)
p
RETURN
(Bringing it home)
n
FIND
(Meeting with the Goddess)
l
GO
(Crossing the threshold)
k
NEED
(Something isn’t quite right)
q
CHANGE
(Master of both worlds)
m SEARCH
(The road of trials)
Subject
Treasure
Obstacles
Return
whY
17
S.T.O.R.Y. FRAMEWORK
18. ORDER
CHAOS
j
YOU
(Establish a protagonist)
oTAKE
(Meet your maker)
p
RETURN
(Bringing it home)
n
FIND
(Meeting with the Goddess)
l
GO
(Crossing the threshold)
k
NEED
(Something isn’t quite right)
q
CHANGE
(Master of both worlds)
m SEARCH
(The road of trials)
Subject
Treasure
Obstacles
Return
whY
18
S.T.O.R.Y. FRAMEWORK