Deconstructing Innovation
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Originally presented at eBay UK on the 19th July 2012
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Deconstructing Innovation
- 1. DECONSTRUCTING INNOVATION 19/7/12
- 2. 1. INNOVATION DEMYSTIFIED 2. CREATIVITY HACKS 3. CASE STUDIES
- 3. NOUN 1. SOMETHING NEW OR DIFFERENT INTRODUCED 2. THE ACT OF INNOVATING; INTRODUCTION OF NEW THINGS OR METHODS ‘Innovation’ English Dictionary, 2012
- 8. GENIUS IS ONE PERCENT INSPIRATION, NINTY NINE PERCENT PERSPIRATION Thomas Edison, 1903
- 9. IF EDISON HAD A NEEDLE TO FIND IN A HAYSTACK, HE WOULD PROCEED AT ONCE WITH THE DILIGENCE OF THE BEE TO EXAMINE STRAW AFTER STRAW UNTIL HE FOUND THE OBJECT OF HIS SEARCH. ... I WAS A SORRY WITNESS OF SUCH DOINGS, KNOWING THAT A LITTLE THEORY AND CALCULATION WOULD HAVE SAVED HIM NINETY PERCENT OF HIS LABOUR. Nikola Tesla, 1931
- 10. IDEAS ARE MADE FROM OTHER IDEAS
- 17. 'GOOD' BEATS 'INNOVATIVE' NEARLY EVERY TIME Scott Berkun, 2012
- 21. Date Company Used As February 12, 2001 Deja Google Groups February 2003 Pyra Labs Blogger April 2003 Applied Semantics AdSense, AdWords July 13, 2004 Picasa Picasa, Blogger March 28, 2005 Urchin Software Corp. Google Analytics August 17, 2005 Android Android October 9, 2006 YouTube YouTube 113 acquisitions to date.
- 22. IDEAS ARE EASY, EXECUTION IS HARD
- 23. CREATIVITY HACKS
- 32. PARTNERS Bill Gates & Paul Allen Steve Jobs & Steve Wozniak Sergey Brin & Larry Paige Gilbert & Sullivan Ant & Dec??
- 34. THE FIRST DRAFT OF ANYTHING IS SHIT Ernest Hemmingway
- 38. CASE STUDIES
- 45. THANK YOU Twitter: @stevetayloruk LinkedIn: uk.linkedin.com/in/stevetayloruk
Notes de l'éditeur
- Morning & Welcome
- Agenda
- What is InnovationWord overused Throughout history innovation has become dramatised with several myths prevailing
- Isaac Newton and his discovery of gravityThe story goes… He was sitting under a tree when a apple drops and hits him on his head20 years of work that led up to itBut the story about the apple landing on his head is how we all remember it
- Archimedes and his Eureka momentThe king asked if a gift that he was given was made of false goldTook a bath and observed the displacement of waterBy knowing an objects volume and weight he could compute it’s densityBut what was probably overlooked was that he probably spent a significant amount of time trying to work it out and was having a bath to relieve some of the stress and pressures
- iPadprotoype from early 2000’sApple released the iPad after the iPhone in 2010But the take home from this is…
- Creativity is hardif it was easy then everyone would be making blockbuster films, top selling albums, artistic masterpieces etc.
- Edison once saidThe numbers are probably not quite rightOn the other hand…
- Tesla once said…Work hard but also work smartAnd we can work smart knowing where ideas come from..
- Every idea can be broken down into other ideas
- Take the Theory of relativityEinstein didn’t invent:EnergyEquals signSpeed of lightSquaring numbersCombined them to mean something
- Musicians and artists all have their favourites that inspire and influence themMozart didn’t invent the pianoIn fact a lot of Mozart’s music was inspired by Bach
- PRIZE!!Google’s Page rank algorithmBuilt on top of academic papersSection of author has read…
- Innovations are dependent on other innovations
- PRIZE!!Empire states building could only be built once tough enough glass was invented
- The Computer KeyboardWithout the:TypewriterElectricityPlasticsWritten language etc.So when new things come out, think on how it can be used with previous ideas, other industries etc.
- I just want you to think about that for a while – REPEATSo what do I mean by this…
- Apple didn’t invent the first MP3 playerNor the first smart phone
- Facebook wasn’t the first social network
- Google wasn’t the first search engineBut each of these executed well. Are these companies innovative?
- If we look at Google they have acquired nearly all their products.Google is renowned for having a lot of smart people working thereLots of smart people in a room will come up with lots of great ideas – but also great objections
- For example, I have an idea for a car that is free to run and never needs refuelling/recharging and never breaks down.Clean running water for everyone in the world
- I now want to talk about some of the techniques we use that help us solve problems for our clients
- Thinking outside the boxPuzzle: The goal of the puzzle is to link all 9 dots using four straight lines or fewer, without lifting the pen and without tracing the same line more than once.
- solution
- Can do it with 3 strokesCould even do it with one big thick lineWhen we have a problem we need to remove all assumed restrictions – by listing them out and questioning themThe more restrictions we remove the more creative we can be
- Kinesthetics – Learning through physical activity Physical activity, walking, pacing Einstein often rode a bike
- EnvironmentGo where you’re most creativeRead an article yesterday saying that scientists have discovered that sitting down at your desk all day makes us not only unhealthy but also dumberWhen we sit all day electrical activity in the muscles drops leading to a cascade of harmful effects
- Or outside –Issac newton liked to think outsideAt night? Or in the morningAlone or with people?
- In the shower we are calm, and not taking in anything which allows our subconscious to come up with ideasDrinking alcohol
- inversionSolve the opposite of the problem you are trying to solve
- Couple up with a partner to collaborate onCant find a partner then find a rivalMichelangelo (not a painter) vsDiVinci (best in Italy) – Cysteine Chapel
- Learn to failand fail fast
- First mouse
- First phoneApple just iterated.Iterate, Iterate, iterate.
- First petrol powered car
- Magma Phase 1 + demoProblem: 7 miles of assetslittle or no metadatathe little that exists is written on the backSolution:Utilise OpenCV libraries to detect objects, faces and OCR to read textStore and index resultsImport into DAM
- Magma Phase 2 + demoProblem: Automated metadata can only pick up so muchHow do we get more and validate the findings?Solution:Create a way for users to contribute through crowdsourcingProblem: user’s wont be forthcoming as it’s dullHow can we encourage them to supply information that’s not boring?Gamification
- Allianz Drive Master Problem: Promote safetyMake people aware of F1 sponsorshipSolution:Create an F1 style game that uses eye tracking techniques to monitor distractrions that are throughout the gameReal world distractions through telephone calls, SMS etc. Phase 2
- CBS + Converse
- ThanksQuestions