The document discusses SEO in the online gambling/iGaming industry. It notes that the industry is worth $150 billion annually according to PricewaterhouseCoopers. While some see black hat techniques as necessary, the author argues that white hat SEO strategies can be highly effective in the competitive iGaming space through keyword research, link building from affiliates and competitors, and focusing on new markets and languages. Results show white hat brings 95% success without issues.