We are an innovative start up engaged in the realization of interactive ADVERGAMES, a new and very powerful form of non-conventional communication.

1. ADVERGAMES: ADVANCED MARKETING

2. TGC
We are an innovative start up engaged in the realization
of interactive ADVERGAMES, a new and very powerful form
of non-conventional communication.
Innovative online games allowing our customers
to get their audience involved in an amazing way,
both in the marketing sector than in other social
and edutainment contexts.
In this way companies and consumers can discuss
each other with a new informal, interesting, pleasant
and exciting language. All this happens in an actual
scenario of the online games which shows interesting
signals of stunning growth, displaying a standard player
available to dedicate time and money
for his/her entertainment.

3. ADVERGAMES
The interactive online games, which actually constitute
the main concept of our project, are identified
with the term ADVERGAMES, games able to communicate
advertising messages, socialize, share and develop
the awareness brand implied by the same game.
“Advergame” is indeed the result of the crasis between
the words “advertising” and “game”.
Our ADVERGAMES differ from the others because of
a remarkable detail: they interact in real time
with the player detecting his/her desires and passions.

4. THE PLATFORM
All this is possible thank to a new IT platform, the core
of our project, called Play Life Platform, containing the
most advanced algorithms of opinion mining and semantic
analysis (provided by La Sapienza University of Rome and
partner of the project) and powering all the advergames,
realized in the form of multimedia apps, available
on all devices (laptop, smartphone, tablet, console).
Such advanced artificial intelligence allows the platform
to dialog in real time with the player, stimulating him/her
to reveal what he/she loves, in a funny way.

5. PROFILING
Sponsors can therefore experiment and use
new relationship modalities based on the “one to one”
multimedia advertainment.
They can promote, commercialize, test products and define
their reference targets with measurable results never seen
before.
Moreover they’ll have the possibility to make their
consumers long-term faithful, thank to social processes
and the possibility to win real prizes.
The user profilings obtained become an important
database, exclusive patrimony of TGC which in turn
becomes a source of income.

6. PLAY&TRAVEL
The first advergame realized with such innovative concepts
is Play & Travel, the unique online game dedicated
to travels. It is a different game since it defines the best
player among the other online players and allows to win
real travels (no other online games are able to offer it,
actually).
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To play and have fun, it is sufficient to go to the dedicated
website and join in, to be catapulted in a trip where
everybody will show to be real and expert travellers,
by solving theme quizzes and games, collecting scores,
climbing charts and winning real prizes.
All this while the name, the brand and the partner
companies products will be showed the whole time under
the eyes of consumers in an active way.
N.B. This game has already risen the interest of many
international companies.

7. BUSINESS MODEL
THEREFORE, OUR CLIENTS WILL BE:
• PLAYERS: games will also have a paid premium version which will allow
to win richer prizes than the basic version ones.
• COMPANIES: they’ll pay a fee for the personalization and insertion
of their products and brands within the games.
• MEDIA CENTERS: they’ll have the possibility to sell games like advertising
spaces. The online game becomes a real media.
• SPONSORING COMPANIES
• WEB MARKETING AGENCIES

8. BUSINESS MODEL
Players
Aziende
Società di sponsoring
Centri Media
Agenzie Web Marketing

9. PERSPECTIVES
Considering the difficulties and the bureaucratic and fiscal obstacles
existing in Italy, we expect to open in the next months
an English company, settled in London, that will be in charge
of (i) the general governance, (ii) the server management
on which the new platform will be installed, (iii) the technical
and operational management and (iiii) the financial supervision.

10. PERSPECTIVES
The project
THE GAME COMPANY was
considered by Lazio Region
to be a deserving one, for its
innovative and business contents,
awarding him a financing
of 100.000¤ non repayable,
in order to enhance its
project of start up.
Also IBM considers very
interesting the business proposal
THE GAME COMPANY, admitting it
to its world special programme
“IBM Global Entrepreneur Program”,
dedicated to those innovative
startups most brilliant,
with real possibilities to success.

11. COMPANY PROFILE
The Game Company srl was constituted
on November the 13th 2013
and is enrolled in the special register
of the innovative Startups
at the CCIAA (Chamber of Commerce)
of Rome (VAT number: 12619851004).
It is associated to the Incubator ITech BIC Lazio of Rome.
It is headquartered in Rome,
The founding members are:

12. COMPANY PROFILE
STEFANO MOMONI> CEO of the Company
Corporate governance, public relations, development,
management and planning control
Born in Rome in 1966, graduated from Economics and Business at “La Sapienza”
University of Rome. Expert in management, he is tourist technical director
since 2002 and legal representative of Sunny Life srl. He started his professional
career in 1996.
Reference Meeting Planner of important Public Bodies and Italian Companies
he permanently collaborates with. He is professor of tourist and technical subjects
for MICE organization and other several organizations.
He coordinates the artistic and creative direction of the group Sunny World, dealing
with the planning and realization of many educational, promotional and conference
events, in collaboration with the best Italian and foreign competences.

13. COMPANY PROFILE
CARLO VENTURA > Art Director and Graphic Designer
Born in Nairobi in 1962 he worked in international advertising agencies
for important clients such as Agip, Alitalia, Eni, Fiat Auto, Renault, Poste Italiane,
Telecom, Toyota.
Thank to such important responsibilities he obtained many rewards at national
and international level.
Editor, music recording producer and writer of childhood tales, he also has a brief
but fruitful experience as creator of promo and educational board games
for Procter & Gamble and Sodexò Italia.

14. COMPANY PROFILE
RICCARDO PEZZOTTA > Project Manager and Commercial
Born in Bergamo in 1970, he is expert in Project Management in tourist sector.
He coordinates, for the group Sunny World, the internal tour operator for different
business units of incentive business (Sunny Lab) and leisure (Sunny Life),
in collaboration with the main international DMCs and the most
important Italian providers.
Moreover he is responsible of several projects of kids edutainment
and kids marketing, in the “Young Project”, sector of Sunny World.
He is professor of technical, education and tourist subjects for Lazio Region.

15. COMPANY PROFILE
RICCARDO RIEDI > Lawyer, Expert in ICT legal and contractual assistance
Born in Rome in 1963, he is Senior Partner at the Law Office “Caruso”,
in which he is official receiver and serves as consultant and legal assistant
for many companies in the field of civil, commercial.
He he also author of several publications and articles for important editors
of the sector.

16. ADVERGAMES WORK IN PROGRESS
®
®
Football
®
Social Match
The extreme
challenge
for football
addicted
Play, win, go!
KIDS
ZONE
®
The first
Educational Web
Advergame
Wedding
®
Players
Win the day
of your dreams

17. The Game Company srl
enrolled in the special register of the innovative Startups at the
CCIAA (Chamber of Commerce) of Rome (VAT number: 12619851004).
Headquarter: Via Cristoforo Colombo, 436 – Rome
Associated at the Incubator ITech BIC Lazio – Rome
Ph. +39.06.522.44.023 - Fax +39.06.833.91.987
Mob. +39.335.75.35.646 (dr. Stefano Momoni)
info@thegamecompany.it - www.thegamecompany.it