This document provides 37 tips for growing an email list, including asking people to sign up in person, at events, and on social media pages and profiles. It recommends testing different calls to action, keeping sign-up forms short, adding sign-up options to websites, blogs, and newsletters, and encouraging existing subscribers to share content. The tips are intended to help marketers expand their reach and increase email list subscriptions through various online and offline methods.

2. Kelly Mirabella
Social Media Consultant & Trainer, Stellar Media Marketing
kelly@stellar247.com
facebook.com/stellar247
@stellar247

3. When
it
comes
to
email
marke0ng ,
you
know
how
valuable
your
email
list
can
be.
But
coming
up
with
new
ways
to
get
people
to
sign
up
for
your
emails
isn’t
always
easy.
That’s
why
we
put
together
this
collec0on
of
list
g rowth
ideas!
u se
this
eBook
to
g row
your
list
and
take
your
email
marke0ng
to
the
next
level!
Whatever
methods
you
use,
be
sure
to
start
with
a
reason
“why”
someone
should
join
your
email
list.
What’s
in
it
for
them?
This
will
make
it
more
likely
that
people
will
say
yes.
Find
out…
• How to ask people to join your list “ face-to-face”
• How to use social media to grow your list
• How to grow your list on your website or blog
• How to design your emails to help reach new contacts
• How to grow your list with email
• How to use print material to get people to sign up
• How to use events to help grow your list
• How to use Incentives and giveaways to grow your list
Insight
provided
by
Constant
Contact
KnowHow
www.constantcontact.com/learning-­‐center

4. Keep
it
simple.
Sometimes
a
paper
sign-­‐up
sheet
is
the
best
way
to
go.
Use paper
1 sign-up sheet

5. Just
having
a
sign-­‐up
form
available
won’t
always
be
enough.
Train
yourself
and
your
employees
to
always
be
asking
prospective
contacts
to
sign
up.
Ask
2 face to face

6. D on’t
overlook
the
obvious.
You
probably
already
have
a
database
of
contacts
who
would
love
to
join
your
list.
A sk
them
to
sign
up.
www.constantcontact.com/learning-­‐center
Check your
3 database

7. L ook
to
your
personal
network
to
help
kick
start
your
list
g rowth.
Ask friends
4 and family

8. Put a fishbowl
5 on the counter
Put
a
fishbowl
on
your
counter
and
g ive
customers
an
incentive
to
drop
in
their
business
cards
to
join
your
list.

9. Insight
provided
by
Constant
Contact
KnowHow
“ Ring ,
Ring”
Having
a
great
conversation
with
a
customer
or
supporter?
Keep
the
conversa0on
going—
ask
them
to
join
your
email
list!
www.constantcontact.com/learning-­‐center
Over the
6 phone

10. Use your
7 sidewalk sign
U sing
a
sidewalk
sign
or
sandwich
board
to
bring
in
foot
traffic?
Tell
passersby
about
all
the
g reat
info,
discounts,
and
news
they’ll
find
by
signing
up
for
your
emails.

11. If
there’s
one
day
people
are
excited
about
finding
new
businesses
it’s
s mall
Business
s aturday.
make
sure
you’re
asking
people
to
join
your
list
when
they
come
in
for
this
special
day.
www.constantcontact.com/learning-­‐center
Participate in
Small Business
Saturday 8

12. t ip :
Add a sign-up
form to your
Facebook page 9
Constant
Contact
customers
can
use
our
free
app
to
add
a
sign-­‐up
form
right
to
their
page
and
collect
email
addresses
without
doing
any
extra
work.
Find
out
how.
make
it
easy
for
fans
to
join
your
list
by
adding
a
sign-­‐up
form
to
your
Facebook
Pag e.

13. Learn
more :
New
to
Twitter?
Find
out
how
to
get
started!
Write
yourself
a
note
now:
“ Tweet
about
my
email
list
once
a
week.”
You
should
also
post
about
your
email
list
on
your
other
social
networks,
but
less
frequently
than
you
would
on
Twitter.
10 Tweet it!

14. Update your
Facebook page
cover photo 11
You
can
now
include
a
call
to
ac0on
on
the
Cover
Photo
of
your
Facebook
Page.
Have
some
fun
with
it
and
ask
people
to
join
your
list.

15. 12 Buy a
Facebook ad
Supercharg e
your
Facebook
list
g rowth
with
a
Facebook
Ad.
Add
new
fans
and
new
subscribers
by
driving
people
to
your
Facebook
sign-­‐up
form.

16. 13 Youtube channel
Making
the
leap
into
online
video?
Talk
about
your
emails
in
a
video
and
tell
people
where
to
sign
up.
www.constantcontact.com/learning-­‐center
Use your

17. Learn
more :
New
to
Foursquare?
Find
out
how
to
get
started!
14 Foursquare
Foursquare
lets
you
update
your
business’s
info
and
post
alerts
to
people
in
the
area.
Try
sharing
a
link
to
your
sign-­‐up
form
and
see
how
it
does.
Insight
provided
by
Constant
Contact
KnowHow
www.constantcontact.com/learning-­‐center
Use

18. 15 LinkedIn group
When
appropriate
let
members
of
the
same
L inkedIn
Groups
know
about
your
email
list.
www.constantcontact.com/learning-­‐center
Learn
more :
New
to
LinkedIn?
Find
out
how
to
get
started!
Join a

19. Join a Google+
L ike
L inkedIn
Groups,
Google+
Communities
are
the
place
Google+
users
go
to
find
informa0on
relevant
to
them.
Share
your
latest
email
and
ask
members
to
join
your
list.
16 Community

20. t ip :
Find
out
how
to
run
and
participate
i
Tweet
Chat.
n
a
17 Host a
Tweet chat
Tweet
chats
are
a
g reat
way
to
boost
eng ag ement
on
Twitter.
It
can
help
you
attract
new
followers
and
can
g ive
you
a
unique
opportunity
to
grow
your
list.

21. Tell
people
why
they
should
sign
up
in
6
seconds
or
less.
You
can
share
your
Vine
video
on
Facebook
or
Twitter
and
can
embed
it
on
your
blog.
18 Vine
Learn
more :
New
to
Vine?
Find
out
more.
Insight
provided
by
Constant
Contact
KnowHow
www.constantcontact.com/learning-­‐center
Use

22. Add a sign-up
link to your
social bios 19
Allow
social
connec0ons
to
easily
find
your
email
sign-­‐up
form
by
linking
to
it
in
your
profiles.
Try
it
on
Facebook,
Twitter,
L inkedIn,
Pinterest,
or
Google+.

23. Create
a
board
on
Pinterest
and
“pin”
your
email
newsletter
right
when
it
comes
out!
U se
an
imag e
from
your
email
or
take
a
screenshot
of
your
entire
newsletter
to
g ive
readers
a
preview
of
your
content.
www.constantcontact.com/learning-­‐center
Sample your
content on
Pinterest 20

24. Add sign-up
form to your
website 21
Easily
add
a
link
to
your
sign-­‐
up
form
on
your
website
and
collect
emails
from
people
who
visit
your
site.
Give
your
sign-­‐
up
form
plenty
of
visibility
by
putting
it
on
every
pag e.

25. Create a
“reasons to
sign-up”page
A sk
your
current
contacts
why
they
enjoy
your
emails
and
then
create
a
pag e
on
your
website
highlighting
the
big g est
benefits
of
signing
up.
22

26. D on’t
ask
too
many
ques0ons.
You
may
miss
chances
to
g row
your
email
list.
Keep
your
sign-­‐
up
form
short
and
simple.
Only
ask
for
the
informa0on
that’s
absolutely
necessary.
You
can
collect
more
informa0on
down
the
line.
www.constantcontact.com/learning-­‐center
Keep your
sign-up form
short 23

27. If
someone
enjoys
what
you
have
to
say
on
your
blog,
there’s
a
good
chance
they’d
want
to
see
your
updates
in
their
inbox.
24 blog
t ip :
Add to your
Constant
Contact
customers
using
Wordpress
can
use
our
free
Wordpress
integ ra0on
to
create
a
sign-­‐up
form
that
adds
email
addresses
directly
to
a
Constant
Contact
email
list.
Find
out
how.

28. 25 blog
Guest
Writing
for
other
blogs
is
a
g reat
way
to
g et
in
front
of
a
new
audience.
Include
a
link
to
your
sign-­‐up
form
in
your
author
bio.
If
people
like
your
post,
they’ll
want
to
g et
more
informa0on
from
you.

29. Participate
in
conversa0ons
about
your
area
of
expertise
on
your
favorite
blogs.
When
you
leave
a
comment
you’ll
also
be
able
to
add
a
link
back
to
your
website
as
part
of
your
identifying
informa0on.
This
can
lead
people
to
your
website
where
they
can
sign
up
for
your
email
list.
www.constantcontact.com/learning-­‐center
26 blog posts
Comment on

30. 27 calls to action
Join
our
list
to
learn
more
about
what
we
have
to
of fer!
Join
our
list
to
receive
exclusive
discounts!
Over
1,000
people
have
signed
up
to
receive
our
emails
each
month.
Sign
up
today!
Don’t
miss
a
thing!
Join
our
email
list
to
get
updates
sent
to
your
inbox
once
a
week.
Test
different
calls-­‐to-­‐action
and
see
how
your
audience
responds.
www.constantcontact.com/learning-­‐center
Test different

31. 28 payment forms
Collect
email
addresses
when
people
are
making
a
purchase.
Be
sure
to
indicate
they’re
opting -­‐in
to
receive
future
emails
from
you.
Online

32. www.constantcontact.com/learning-­‐center
29 listings
Optimize online
D id
you
know
that
49%
of
small
businesses
have
never
updated
their
online
listing s?
Keep
your
listing
up-­‐to-­‐date
and
provide
a
link
to
join
your
email
list.

33. 30 podcast
Mention
your
email
newslet ter
during
your
podcast .
(Have
you
listened
to
our
weekly
s peakeasy
Marketing
Roundtable
Podcast?
Check
it
out
and
while
you’re
there,
subscribe
to
our
Hint s
&
Tips
newslet ter
at
the
top
of
the
page! )
www.constantcontact.com/learning-­‐center
Use your

34. 31 an online survey
Collect emails with
www.constantcontact.com/learning-­‐center
Add
a
sign-­‐up
link
to
your
next
online
survey.
L et
people
share
their
feedback
and
join
your
email
list.

35. 32 email archive
U se
Email
Archive
to
promote
your
past
emails.
You
can
share
your
archive
on
your
blog,
website,
and
on
social
media.
www.constantcontact.com/learning-­‐center
Promote your

36. Put a sign-up
link in your
newsletter 33
You
never
know
how
people
are
going
to
find
your
emails.
When
new
readers
find
them,
make
sure
they
have
a
way
to
sign
up.

37. Add social
share buttons
to your email 34
t ip :
If
you
want
people
to
share
your
email,
be
sure
to
tell
them
directly,
“ Share
this
email.”
Sometimes,
the
best
way
to
g row
your
list
is
to
extend
the
reach
of
your
emails.
Add
social
share
buttons
to
make
it
easy
for
people
to
share
your
emails
on
their
social
networks.

38. 35 a friend
Use forward to
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the
image and then insert it again.
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then
open the file again. If the red x still appears, you may have to delete the image and then insert it again.
t ip :
If
you
want
people
to
forward
your
emails
more
often
be
sure
to
create
share-­‐worthy
content.
Find
out
how.
Add
a
“ forward
to
a
friend”
button
to
your
emails
to
help
you
reach
your
next
subscribers.

39. Get
more
exposure
for
your
email
list
by
including
a
link
in
your
regular
emails.
36 signature
Your email

40. 37 PicMonkey
With
picMonkey,
you
can
put
text
over
imag es—a
g reat
way
to
ask
people
to
join
your
list!
Share
your
imag es
on
Facebook,
Twitter,
or
hang
them
in
your
store.
Learn
more :
New
to
Picmonkey?
Find
out
more.
Use

41. 38 app for that
D ownload
the
There’s an
Quick v iew
app
from
Constant
Contact
so
you
can
enter
new
emails
on-­‐
the-­‐g o.

42. More
than
half
of
all
Americans
now
have
smartphones.
u se
Constant
Contact’s
Text-­‐
to-­‐Join
feature
to
let
your
people
sign
up
via
text
messag e.
39 join
Insight
provided
by
Constant
Contact
KnowHow
www.constantcontact.com/learning-­‐center
Use text to

43. 40 QR Code
Add
a
QR
code
to
a
flyer,
post,
or
brochure
and
make
it
easy
for
people
to
scan-­‐to-­‐join
your
email
list.
t ip :
Constant
Contact
customers
can
easily
create
a
QR
code
right
in
their
accounts.
Find
out
more.
Use a

44. Wondering
what
to
do
with
the
new
iPad?
u se
it
to
collect
email
addresses
in-­‐store
or
at
your
next
event.
41 ipad
t ip :
Use an
Constant
Contact
customers
can
use
iCapture
app
to
add
email
addresses
directly
to
their
accounts.
Find
out
more.

45. 42 brochure
Giving
out
flyers,
brochures,
or
pamphlets
at
your
store
or
office?
L et
people
know
your
emails
are
the
best
source
for
up-­‐to-­‐
date
informa0on.
Use a

46. 43 Run an ad
in the paper
Get
the
most
out
of
your
print
advertising
investment.
Tell
people
to
visit
your
website
and
join
your
list!

47. 44 business cards
Work
with
your
business
card
supplier
to
add
a
QR
code
with
a
call-­‐to-­‐ac0on
to
join
your
email
list.
On your

48. Own
a
restaurant?
Add
a
QR
code
on
your
menu
and
let
people
join
your
email
list
at
the
table.
45 menu
Add to your

49. 46 Use your
shipping boxes
Shipping
orders
to
customers
who
placed
an
order
online?
Put
a
QR
code
on
your
boxes
and
encourag e
customers
to
sign
up.

50. 47 registration
During event
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.
Stay
in
touch
before,
during ,
and
af ter
your
event
by
collecting
email
addresses
when
people
register
for
your
event.
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer,
and then open the file again. If the red x still appears, you may have to delete the image and then insert it again.

51. Collect
email
addresses
at
your
event
with
a
paper
sign-­‐up
sheet,
QR
code,
or
even
via
text-­‐messag e.
Collect email
addresses
at your event 48

52. 49 sponsor
Work
with
other
businesses
and
org aniza0ons
in
your
community
to
host
an
event.
It’s
a
g reat
way
to
introduce
your
business
(and
your
email
list )
to
a
whole
new
audience.
Insight
provided
by
Constant
Contact
KnowHow
www.constantcontact.com/learning-­‐center
Be a

53. Book a speaking
50 engagement
If
people
are
interested
in
what
you
have
to
say,
there’s
a
good
chance
they’ll
be
interested
in
what
you
write
in
your
emails.
L et
people
know
you
have
a
resource
they
can
sign
up
to
receive.

54. 51 Use your
table tents
D o
you
use
table
tents
in
your
restaurant
or
at
your
events?
Add
a
QR
code
and
make
it
easy
for
attendees
to
join
your
email
list.

55. Raffle
off
a
prize
your
customers
will
love
and
collect
email
addresses
in
the
process.
52 raffle
t ip :
Always
let
people
know
they’ll
also
be
joining
your
email
list
and
receiving
follow-­‐up
emails
from
you.
Insight
provided
by
Constant
Contact
KnowHow
www.constantcontact.com/learning-­‐center
Run an in-store

56. 53 sweepstakes
Run a Facebook
With
s ocial
c ampaig n s
f rom
c onstant
c ontact ,
you
can
run
a
contest
on
Facebook
and
collect
email
addresses
in
the
process.
The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open
the file again. If the red x still appears, you may have to delete the image and then insert it again.

57. 54 Start a
loyalty program
L ook
for
ways
to
reward
your
customers
and
g row
your
email
list
in
the
process!

58. 55 birthday club
Create
a
club
to
help
celebrate
your
customers’
birthdays
and
g row
your
email
list.
Insight
provided
by
Constant
Contact
KnowHow
www.constantcontact.com/learning-­‐center
Run a

59. If
you
want
deal
buyers
to
come
back
af ter
the
deal
is
over,
you
need
to
make
it
easy
for
people
to
join
your
list!
56 local deal
t ip :
With
s aveLocal
f rom
c onstant
c ontact
you
can
collect
email
addresses
right
when
someone
purchases
your
deal.
Find
out
how.
Insight
provided
by
Constant
Contact
KnowHow
www.constantcontact.com/learning-­‐center
Run a

60. Ask when someone
57 redeems an offer
Testing
your
luck
with
one
of
the
big -­‐name
deal
providers?
D on’t
forg et
to
ask
new
customers
to
join
your
mailing
list
when
they
redeem
the
offer.

61. 58 on Facebook
Offer a coupon

62. You
can
offer
up
a
g reat
piece
of
content—like
a
whitepaper,
eBook,
or
guide—to
entice
people
to
join
your
list
59 of content
Offer a piece

63. 60 Offer an incentive
to your employees
Get
your
employees
excited
about
g rowing
your
email
list.
Offer
a
prize
to
the
employee
who
collects
the
most
email
addresses.

64. Grow
with
Constant
Contact
One
Toolkit.
One
Login.
All
the
marke0ng
campaigns
you
need
Together
in
one
place
64
.
Offers
&
Promo0ons
Events
&
Registra0ons
Newslekers
&
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