1. Out of the Box Social Media
By Kelly Noble
for the Real Estate Industry
Thursday, February 16, 12
2. 90.5% of REALTORS®
use social media to
some extent. (NAR)
Thursday, February 16, 12
3. What you will learn today
• The basics of Internet Media Marketing
• Why Use Social Media?
• Best Practices of Facebook, LinkedIn & YouTube
• How to set up a Facebook Ad
• Best Practices for Marketing Listings Online
• Time Saving Tips
• Email Marketing Best Practices
Thursday, February 16, 12
4. Then Vs. Now
• Companies talked AT the • We can communicate back
customers
• We are more diverse and
• We were easier to target different
and categorize
• We are more savvy and
• We were believers educated consumers
Thursday, February 16, 12
5. Building Blocks
• Listen
• Communicate
• Share
Your foundation should be about the customer not you.
Thursday, February 16, 12
6. Social Media is just one piece of the puzzle
Tie it all together
Thursday, February 16, 12
7. Why Social Media Marketing?
• Join the Conversation
• Build Relationships
• Brand Awareness
• Search Engine Optimization
• Provide a collaborative environment for prospects
and customers.
Thursday, February 16, 12
8. • There are over 845 million active Facebook (500 million this
time last year)
• 52.1% of all sharing online was from Facebook in 2011
• 50.3% of the American Population
• more than 425 million monthly active users who used
Facebook mobile
Thursday, February 16, 12
9. Facebook Tips
• Create a Facebook Fan Page
• Welcome visitors with a custom
welcome page
• Have a larger custom logo
• At 25 Fans create a vanity URL
• fb.com/stellar247
• Regular updates
• Always remember the 80/20
rule of posting
Thursday, February 16, 12
10. Facebook Ads
‣ Target by Demographics, location & Interest
‣ Very inexpensive (ads start at .10 per click!)
‣ Direct to Facebook Business page or outside link.
‣ Easy to use
‣ Choose to target based upon CPC (Cost Per Click) or
CPM (Cost Per Impression)
‣ Your ad can have up to 135 characters which is nearly
twice as much as Google.
Thursday, February 16, 12
19. • 150 million users world wide
• 60% in North America
• Used by all 2011 Fortune 500 Companies
• Professional Networking Site Launched in 2003
• Ages 45+ is the largest age demographic
Thursday, February 16, 12
20. LI Tips
Increase your visibility
• Optimize your profile
• Add connections
Improve your connectivity
• Show all your affiliations in your profile: Past
employment and companies, schools,
associations and activities.
• Join groups
Improve your Google rank
• Make your profile public
• Customize your URL
• Use Keywords
Perform/Utilize
• Check references
• Look into companies
• Search for new employees and service
providers
• Find content
• Get business
Thursday, February 16, 12
22. Speaking of the Answer’s Section...
Thursday, February 16, 12
23. Video is More Important Than Ever
73% of homeowners say they’re more likely to list with a
Realtor offering video, yet only 12% of the real estate
industry currently have YouTube accounts.
Thursday, February 16, 12
24. Over 3 billion videos are viewed a day
✴Upload Home Tours
✴Area Tours
✴Testimonials
✴Tell your story
✴Embed on your Website and share on other social
sites
Thursday, February 16, 12
28. Online Marketing Best Practices
For Home Listings
According to National Association of REALTORS® 94% of home
buyers start their search online. We also know that buyers
eliminate homes because of no or poor photos.
✴Photos, photos, and more photos - Quality and Quantity
✴Use details descriptions
✴Use bullet points and break up the content so it is easier to
scan and read
✴Maintain and manage social media accounts - RESPOND!
✴Optimize listings with keywords
✴Give potential clients their choice on how to contact you.
Thursday, February 16, 12
30. Email Marketing
Common email-marketing rookie mistakes, including:
• Not having permission
• Confusing transactional emails with email marketing
• Assuming people remember who you are
• Writing like a used-car salesman
• Ignoring campaign reports
Thursday, February 16, 12
31. Mistake:
Assuming People Actually Want To
Hear From You
• They didn't specifically ask for emails from you.
• Know that it's different if someone sends one email
directly to you, with a sales pitch. But when that same
person crosses the line and "blasts" his sales pitch to an
entire list of people, it quickly becomes spam.
• If they know you, but they haven't exactly opted-in for
newsletters from you...
Thursday, February 16, 12
32. Mistake:
Writing Like A Used Car Salesman
Don't use pushy sales copy, like "BUY NOW!!!!" or "LIMITED
TIME OFFER!!!" in email. It's obnoxious. Spam filters will
penalize you for using what they consider "spammy" content.
What flag’s a Spam filter:
• Going crazy with exclamation points!!!!!!
• USING ALL CAPS--IT'S LIKE YELLING IN EMAIL.
• Coloring fonts bright red or green
• Using the word "test" in the subject line
• Creating an HTML email that’s nothing but one big image, with little or no
text
Thursday, February 16, 12
33. Mistake:
Ignoring Campaign Reports
Check your email stats after every single campaign you
send. Look for trends. Make changes to campaigns to see
if you can improve your open rates, click rates, and most
importantly, conversions. What's the best day to send
your emails? What's the best time? How can slight
adjustments to your template affect sales? Remember:
Always be checking.
Thursday, February 16, 12
34. Mistake:
Not Having Permission
Email newsletters, coupons and promotions are
considered marketing or commercial emails. If you send
marketing email to a list of people without their
permission, then you're sending unsolicited commercial
email (UCE), otherwise known as spam. Understand
where that line is drawn, because if you cross it, you can
expect a call from the FTC for violating their CAN-SPAM
law.
Thursday, February 16, 12
35. The CAN-SPAM Act of 2003
Never use deceptive headers, from-names, reply-tos, or subject lines.
• You must always provide an unsubscribe link.
• Remove recipients from your list within 10 business days.
• The unsubscribe link must work for at least 30 days after sending.
• You must include your physical mailing address in the email (PO
Boxes are not sufficient).
Thursday, February 16, 12
37. Tips for
Finding Content
• Use LinkedIn, Twitter & Facebook
• Google Alerts
• Alltop.com - All topics organized and ready
for you to read and share!
Thursday, February 16, 12
40. Take Aways
• Put the puzzle pieces together!
• Consistent Branding
• Make a good impression
• Create Value and build relationships/trust
• Share great content
• Use the right tools to save time & sanity
• Use new technologies to help build your brand on and offline
• Think outside the box BUT don’t break the law
Thursday, February 16, 12
42. Want More?
www.SocialMediaClassesColorado.com
Save $10 today if you sign up for
Mastering LinkedIn
February 22
1:20pm-3:30pm
Promo Code: REclass10
Thursday, February 16, 12
