4. 4
You are not alone
of small businesses
54% of nonprofits
57%
Source: Constant Contact Nonprofit
Pulse Survey
Source: Constant Contact Small
Business Survey
need help with social
media marketing.
need help with social
media marketing.
5. 5
Concerns?
I’ll never have
millions of fans.
Social media looks
really interesting,
BUT…
I don’t know what to
say on social media.
Using new
marketing tools
sound great, BUT…
I’ll never have a
dedicated staff to do
it right.
Reading what’s
being said sounds
useful, BUT…
I just don’t have the
time to stay current.
I hear about new
tools and networks
every day, BUT…
6. 6
Then vs. now
Social media marketing for small businesses
source: Constant Contact Small Businesses Then & Now study
10%
2008
% of small businesses using social media marketing
7. 7
Then vs. now
Social media marketing for small businesses
source: Constant Contact Small Businesses Then & Now study
87%
2013
% of small businesses using social media marketing
8. 8
What you do have is powerful
#ctctsocial @constantcontact
Loyal, happy
customers
An excellent
experience
Interesting and
important things
to say!
9. 9
Agenda
! Why use social media?
! The top social networks
! What do I say?
! Get started today
10. Why use social media? | Top social networks |
What do I say? | Get started today
11. Why use social media?
Your competitors are social
Nonprofit
93%
Source: Nonprofit Social
Networking Benchmark Report
86%
B2C
Source: Uberflip
87%
B2B
Source: Clearpoint Agency
12. Why use social media?
It influences decisions
55%
Source: Fedelta
share purchases
on social networks
68%
Source: MDG Advertising
learn more about
a charity if they
see a friend
posting about it
74%
rely on social
networks to guide
purchase decisions
Source: Fedelta
14. 14
Why use social media?
ENTICE to
stay in touch
ENGAGE
People
Engagement
drives SOCIAL
VISIBILITY
Provide a “Wow!”
EXPERIENCE
15. Why use social media? | Top social networks |
What do I say?| Get started today
16. 16
Top 6 social networks
Which social media?
The top networks
Facebook
Pinterest
TwitterLinkedIn
Google+Instagram
17. 17
Top 6 social networks
Facebook
All
Primary Audience
Useful, interesting, informative
content
Looking For
Sharing text, photos, videos and
reaching a large audience
Best For
B2B, B2C, nonprofit
Used By
18. 18
Top 6 social networks
Linkedin
Business
Primary Audience
Industry news, tips, solutions
Looking For
Sharing thought leadership
Best For
Mostly B2B
Used By
19. 19
Top 6 social networks
Twitter
Young adults
Primary Audience
News, brand updates, trends
Looking For
Sharing news, and original and
curated content
Best For
B2C, nonprofit
Used By
20. 20
Top 6 social networks
Pinterest
Women, foodies, crafters
Primary Audience
Photos, videos, products, tips
Looking For
Sharing visual content for products,
how-to, e-books
Best For
B2C
Used By
21. 21
Top 6 social networks
Instagram
Young Adults
Primary Audience
Photos of People & Products
Looking For
Sharing visual content for products,
adding links to website, blog
Best For
B2C
Used By
22. 22
Top 6 social networks
Google+
Men, students, software developers
Primary Audience
Links, photos, video, news, blog
posts
Looking For
Increasing your searchability and
expertise
Best For
B2B, B2C, nonprofit
Used By
23. Why use social media? | Top 5 social networks |
What do I say? | Get started today
24. What do I say?
What do I say?
Get likes, shares,
comments
Entertain, invite conversation, ask
questions, images & video
50%
Be useful & informative
Industry info, hints + tips,
curate content
30%
About your business
Calls to action, not “buy now” 20%
25. What do I say?
What do I say?
50%
Entertain, invite conversation,
ask questions, images & video
27. What do I say?
What do I say?
20%
Calls to action,
not “buy now”
28. What do I say?
Content ideas
28
! What’s new at your business/organization?
! What did you do recently to help someone
achieve success?
! What advice have people been asking you
for lately?
3 questions to ask
29.
30.
31.
32. “What do I say?” exercise…
1
What’s something you could share this week that’s
entertaining and invites conversation (50%)?
2
What’s something you could share this week that’s
about your industry, hints or tips, or is curated (30%)?
3
What’s something you could share this week
about your business but is not about “buy now” (20%)?
33. Why use social media? | Top 5 social networks |
What do I say? | Get started today
33
35. Get started today
Tip 1:
35
! Page vs. profile
! Facebook.com/pages/
create
! Fill out info
! Add logo and cover
photo
Create your page
36. Get started today
Tip 2:
36
! Email marketing
! In your store/office
! Website
! Events
! Business cards
Tell people
you’re there!
37. Get started today
Tip 3:
37
! 50% 30% 20% rule
! Use the 3 questions
! Ask your audience
Start posting
38. One week of Facebook posts
Friday
Time: noon
Fun fact!
Monday
Time: morning
Monday
motivation
quote
Tuesday
Time: noon
Did you
know?
OR
Check out
these tips
Wednesday
Time: morning
Fill in the
blank
Thursday
Time: afternoon
Having a
sale this
weekend!
Glass of wine
(celebrate!)
39. 39
Save Time with Simple Tools
! Free and Low-Cost Tools can help
! Beyond scheduled posts, set up searches
! Monitor what others are saying
! 3-5 times a week, 20 minutes at a time
40. 40
Get More Followers
! Follow your best customers & Engage them
! Add Social Links to Everything
! Your Email Signature
! All Marketing Campaigns
! Deals & Special Offers
! Again, make it easy to share
41. 41
Summary
! Decide which Social Sites are right for you
! Just beginning? Start with Facebook
! Schedule out your posts, plan weekly
! 20 minutes, 3-5 times a week
! Make it easy for people to find & friend you
! Beyond scheduled posts, set up searches
! Monitor what others are saying
! 3-5 times a week, 20 minutes at a time