This is a presentation I did the the Colorado Agricultural Leadership Program February 2015

1. Agriculture &
Social Media
Yielding the positive results from being active online
Presented by
Kelly Mirabella, Social Media Consultant & Trainer
Friday, February 27, 15

2. Kelly Mirabella
Stellar Media Marketing
StellarMediaMarketing.com
ClubStellar.com
Kelly@Stellar247.com
/EveryDaySocial
/Stellar247
/Stellar247
/Stellar247
Linkedin.com/In/KellyMirabella
Plus.google.com/+StellarMediaMarketing
Friday, February 27, 15

3. Why Social Media?
Networking
Industry Insights
Marketing
Community
Friday, February 27, 15

4. Food & agriculture are hot issues
The conversation is happening with or
without you.
Use new media to communicate,
educate and influence public opinion.
You can’t
afford not to
Friday, February 27, 15

5. Only 2% of American’s
Farm Today...
But who is telling the story
about food & farming?
Friday, February 27, 15

6. Facebook
Friday, February 27, 15

7. People have Profiles
Brands have Pages
Friday, February 27, 15

8. Let’s Breakdown
a Facebook page
Friday, February 27, 15

9. How to use Facebook
for Agriculture
Tell your story
Use Video
Use Photo/Images
Connect with other agricultural pages
Share agricultural facts & news
Join Groups
Friday, February 27, 15

10. Recommended
Pages
Friday, February 27, 15

11. LinkedIn
347 million users worldwide
27% visits via mobile device
40% of users check their account daily
Friday, February 27, 15

12. LinkedIn Profile
Breakdown
Friday, February 27, 15

13. LinkedIn Basics
Fill out your profile completely
Have a good headshot/photo
Use keywords
Make Connections
Be engaged
Friday, February 27, 15

14. How to use LinkedIn
for Agriculture
Connect with professionals
Share information or resources
Get involved in industry related groups
Blog about agriculture issues
Friday, February 27, 15

15. Twitter
288 million monthly active users
500 million Tweets are sent per day
80% of Twitter active users are on mobile
Twitter supports 35+ languages
Friday, February 27, 15

16. Twitter Terms
DM (Direct Message)
Follower
Hashtag
Tweet
ReTweet
@Username
Mention
Friday, February 27, 15

17. Let’s Breakdown
a Twitter page
Friday, February 27, 15

18. Twitter Road Map
Set a Plan
Customize
Tweet Regularly
Follow
Engage
Go Public
Publicize
Friday, February 27, 15

19. Follow relevant accounts
Share information
Engage with others
Join Twitter Chats
#Agchat Tuesdays 6pm MST
How to use
Twitter for Agriculture
Friday, February 27, 15

20. Accounts to Follow
Friday, February 27, 15

21. 6 tips for more
Twitter engagement
Share more content
Find the authors on twitter and tag (mention)
them in your tweet
Use hashtags
Repost popular content
(see analytics.twitter.com)
Participate in trending hashtags (#FF)
Participate in Twitter chats
Friday, February 27, 15

22. Content Ideas
Discuss the things that you want
People to understand about
agriculture & farming.
Explain how things work on your farm
or in your company.
Give video tours of
your farm or company.
Engage in chats and RT interesting posts.
Post weekly updates about what is going
on at your farm (harvest, births, new
fences, etc.)
Share inforgraphics
Answer FAQs
Curate great content
Friday, February 27, 15

23. Tools
Hootsuite.com
BufferApp.com
Mention.com
Nuvi.com
Canva.com
PicMonkey.com
Visual.ly
ThingLink.com
Friday, February 27, 15

24. Friday, February 27, 15

25. Q&A
Friday, February 27, 15