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agile.open.connectedPlone as a tool to promote
citizen-driven public policies Stefano Marchetti
October 2nd - October 4th 2013
Brasília - Brazil
http://www.flickr.com/photos/yesiamisme/3628570395/
Stefano Marchetti
CEO - project manager
RedTurtle - Ferrara - Italy
stefano@redturtle.it
@stemrc
www.redturtle.it
@redturtle
facebook.com/redturtle
Stefano Marchetti
Flickr URL
Project (and talk) summary
http://www.flickr.com/photos/modashell/3975342220/
Flickr URL
e-what?
http://www.flickr.com/photos/horiavarlan/4290549806/
Stefano Marchetti
e-participation (wikipedia)
http://www.flickr.com/photos/9473541@N02/2068301407
Stefano Marchetti
Policy: definition
A policy is a plan of
coordinated actions that can
• guide decisions
• implement programs and
plans
in order to achieve the
society’s and the country’s
development objectives
Introduction
http://www.flickr.com/photos/larahsphotography/2795859728
Stefano Marchetti
Once upon a time ...
Stefano Marchetti
Emilia Romagna
region, Italy
http://en.wikipedia.org/wiki/Emilia-Romagna
Stefano Marchetti
Balsamic vinegar
Prosciutto
Mortadella
Ferrari
Pavarotti
Ducati & Valentino
Parmigiano reggiano
Stefano Marchetti
Objectives
http://www.flickr.com/photos/jof/263652571/sizes/l/
Stefano Marchetti
Project goals
http://www.flickr.com/photos/edonahue/5338785518
Stefano Marchetti
Concept & first ideas
• unique platform
• virtual “town squares”
• stimulating citizens and
administrators
• relevant topics
• policies
http://www.flickr.com/photos/qisur/4351196974
Stefano Marchetti
Target/stakeholders
• Citizens
• Other stakeholders
‣ Pubblic Sector and
Local government
‣ Knowledge operators
‣ Others: associations, ...
http://www.flickr.com/photos/comedynose/7865159650
Stefano Marchetti
Citizens/Squares/Policies
Squares
Citizens
Policies/
Institutions
http://www.flickr.com/photos/emanuelec/5869072769/
Design
Stefano Marchetti
The team
Irene
Sabrina
Andrea
Stefano
Daniele
Luca
Mauro
Walter
Ilaria
Stefano Marchetti
Brainstorming DesignAnalysis
Launch
DevelopmentPrototyping
Project pathway
Stefano Marchetti
Desk Analysis
Coordination
Project pathway
Launch
BrainstormingAnalysis DevelopmentDesign Prototyping
Stefano Marchetti
Desk Analysis
Co-Design
Focus group
Coordination
Brainstorming DesignAnalysis
Launch
DevelopmentPrototyping
Project pathway
Stefano Marchetti
Project
start
Desk Analysis
Co-Design
Focus group
Coordination
Project pathway
Launch
BrainstormingAnalysis DevelopmentDesign Prototyping
Summary
& Design
Internal
meetings Prototyping Modifications
Benchmark
sharing
Internal
meetings
Stefano Marchetti
Project
start
Desk Analysis
Co-Design
Focus group
Benchmark
sharing
Coordination
Brainstorming Design
Internal
meetings
Analysis
Summary
& Design Prototyping
Multi Stakeholder
Modifications
DevelopmentPrototyping
#1 -
Communicators
#4 -
RER personnel
2# -
Administrators
#3 - Citizens /
Associations.
Project pathway
Launch
Internal
meetings
Stefano Marchetti
Analysis and
brainstorming
http://www.flickr.com/photos/lludovic/4248491554
Stefano Marchetti
Internal
meetingsMeetings (#1, #2, #3)
http://www.flickr.com/photos/sicco/4764823566/
Stefano Marchetti
Internal
meetingsBrainstorming and co-design
 3 concept
 5 format
 protocols for focus-groups
Stefano Marchetti
Benchmark
http://www.flickr.com/photos/jb912/4389091554
Stefano Marchetti
Co-Design
Focus group
Project
start
Benchmark
sharing
#1 -
Communicators
2# -
Administrators
#3 - Citizens /
Associations.
Launch
Brainstorming
Multi Stakeholder
Prototyping
Modifications
#4 -
RER personnel
Design Development
Prototyping
Analysis
Internal
meetings
Summary
& Design
Internal
meetings Modifications
Desk Analysis
Coordination
Project pathway
Stefano Marchetti
Benchmark
Benchmark
• 16 international cases
• 7 Italian best practices
• all the Regions
Stefano Marchetti
Focus group and codesign
http://www.flickr.com/photos/martinjordan/9108304513
Stefano Marchetti
Co-Design
Focus group
Internal
meetings
Desk Analysis
Coordination
Project pathway
Project
start
Benchmark
sharing
#1 -
Communicators
2# -
Administrators
#3 - Citizens /
Associations.
Launch
Brainstorming
Multi Stakeholder
Prototyping
Modifications
#4 -
RER personnel
Design Development
Prototyping
Analysis
Internal
meetings
Summary
& Design
Internal
meetings
Stefano Marchetti
Methodology and
Public Administration
Focus group
Stefano Marchetti
The focus groups
Focus group
Stefano Marchetti
4 focus groups
• Creatives, experts of digital
and “classic” communication
• Public Administrators
(councilors and managers)
• Citizens - no-profit
associations
• RER Communications
department
Focus group
Stefano Marchetti
Focus Groups: partial summary
http://www.flickr.com/photos/wcn247/5254886880/
Focus group
Stefano Marchetti
IT Systems
http://images4.wikia.nocookie.net/__cb20060315031839/lotr/images/5/57/Black_gate.png
Stefano Marchetti
ICT Department, RER
• IP+ should comply with
RER’s IT policies
‣from the communication
perspective
‣from the technological
perspective
Stefano Marchetti
Prototype
Stefano Marchetti
Co-Design
Focus group
Modifications
Desk Analysis
Coordination
Project pathway
Project
start
Benchmark
sharing
#1 -
Communicators
2# -
Administrators
#3 - Citizens /
Associations.
Launch
Brainstorming
Multi Stakeholder
Prototyping
#4 -
RER personnel
Design Development
Prototyping
Analysis
Internal
meetings
Summary
& Design
Internal
meetings
Stefano Marchetti DesignThe summary: get to the prototype
Stefano Marchetti DesignThe context of use of the tool
Stefano Marchetti
Prototype Design
Design
Stefano Marchetti
Co-Design
Focus group
Desk Analysis
Coordination
Project pathway
Project
start
Benchmark
sharing
#1 -
Communicators
2# -
Administrators
#3 - Citizens /
Associations.
Launch
Brainstorming
Multi Stakeholder
Prototyping
Modifications
#4 -
RER personnel
Design Development
Prototyping
Analysis
Internal
meetings
Summary
& Design
Internal
meetings
Stefano Marchetti
UXPin: UX design tools built by UX
designers
Stefano Marchetti
The
prototype
Stefano Marchetti
The name: IoPartecipo+ (IP+)
http://www.flickr.com/photos/nataliemaynor/2988366432/
Stefano Marchetti
Co-Design
Focus group
Modifications
Desk Analysis
Coordination Project
start
Benchmark
sharing
#1 -
Communicators
2# -
Administrators
#3 - Citizens /
Associations.
Launch
Brainstorming
Multi Stakeholder
Prototyping
#4 -
RER personnel
Design Development
Prototyping
Analysis
Internal
meetings
Summary
& Design
Internal
meetings
Stefano Marchetti
User test
Stefano Marchetti
Introduction
video
Stefano Marchetti
Prototype: feedback
Stefano Marchetti Multi Stakeholder
User test phase
summary
• “Town Squares” Concept: go!
• The platform is understandable
• Authentication: Facebook, Gmail,
Twitter
• Interest for information related
with the territory
• Concise and systematic
organization of information
• Indications for redesign
http://www.flickr.com/photos/safari_vacation/6260723020
http://www.flickr.com/photos/locosteve/4548547110/
The project
Stefano Marchetti
Co-Design
Focus group
Desk Analysis
Coordination
Project pathway
Project
start
Benchmark
sharing
#1 -
Communicators
2# -
Administrators
#3 - Citizens /
Associations.
Launch
Brainstorming
Multi Stakeholder
Prototyping
Modifications
#4 -
RER personnel
Design Development
Prototyping
Analysis
Internal
meetings
Summary
& Design
Internal
meetings
Stefano Marchetti
How to find the right
balance?
http://www.flickr.com/photos/classblog/5136926303
www.flickr.com/photos/23746589@N00/4619634825/
Stefano Marchetti
First proposal
http://www.flickr.com/photos/classblog/5136926303
www.flickr.com/photos/23746589@N00/4619634825/
Stefano Marchetti DevelopmentInvision: prototyping & collaboration
Stefano Marchetti DevelopmentContextual comments
Stefano Marchetti Development
Who are the users?
• Anonymous
• Authenticated citizens
• Content editors
• Managers
Stefano Marchetti
The home page
partecipazione.regione.emilia-romagna.it/iopartecipo
Stefano Marchetti DevelopmentIP+/Groupware: HP
Subscription
3 steps for
participation
The first 3
squares in
foreground
Stefano Marchetti DevelopmentIP+/Groupware: HP
Other squares:
including IP+
Social network
Stefano Marchetti DevelopmentIP+/Groupware: HP
Stefano Marchetti
Square
Duration
Target
Intro
Policy
Tools
Stefano Marchetti
Square
management
Stefano Marchetti
Dashboard
Stefano Marchetti
Dashboard
management
Stefano Marchetti
Tools of the square
• blog
• glossary
• questionnaires
• surveys
• forums
• documents
• events
• news
• media galleries
• legislation
• newsletters
Stefano Marchetti DevelopmentIP+/Groupware
tools:
Blog
Stefano Marchetti DevelopmentIP+/Groupware
{
News
tools:
News
Stefano Marchetti DevelopmentIP+/Groupware
tools:
Multimedia
Stefano Marchetti DevelopmentPolicy
Policy
Intro
Square
Development
Stefano Marchetti
Notifications
Stefano Marchetti
Notifications for square
participants
Development
Stefano Marchetti
Authentication
Stefano Marchetti
Plone & login via
Social Network
➡ PAS: Pluggable
Authentication Service
➡ PAS plugin for several
Social Network
(cs.auth.twitter,
cs.auth.facebook …)
http://www.flickr.com/photos/wwarby/4782904694/
Stefano Marchetti Development
Velruse: why?
➡ Privacy
➡ No lock-in
➡ Unknown authentication
systems
➡ Open Source!
http://www.flickr.com/photos/fredarmitage/109993995
Stefano Marchetti
Velruse: what?
➡ Pyramid product
➡ As a service in the WSGI
stack
➡ Normalize identity
information to the
standard Portable
Contacts
Stefano Marchetti Development
Velruse: how?
➡ Velruse is composed by plugins
➡ OAuth2 supported
➡ A plugin for each OAuth2
provider
➡ Custom plugins may be added
➡ Unified interface to OAuth2 via
Portable Contacts standard
http://www.flickr.com/photos/wwarby/4782904694/
Stefano Marchetti
Velruse: how?
Development
Stefano Marchetti Development
Plone & Velruse
• New PAS plugin: Plone with
Velruse
pas.plugins.velruse
https://github.com/RedTurtle/pas.plugins.velruse
• The PAS plugin needs an active
Velruse service
• The PAS plugin reads the data
in Portable Contacts
http://www.flickr.com/photos/headphonaught/106766092
Stefano Marchetti Development
User information
• Some info from
social network
• Other from/on
Plone
Results
http://www.flickr.com/photos/rosasay/4675053765/
Stefano Marchetti
• RER Groupware (rer.groupware.star)
• RER Groupware Addressbook
• RER Groupware: Core
• RER Groupware: Room
• RER Groupware: notifications
• RER Groupware: security
• RER Groupware: workflows
• RER: Groupware IoPartecipo+
• Blogstar Entry (collective.blogstarentry)
• Blogstar last entries portlet
(collective.portlet.blogstarentries)
• collective.stringinterp.smartlink
• collective.stringinterp.text
• pas.plugins.velruse):
• collective.portlet.discussion
• ER Tema Partecipazione
• ER: tema base
• ATVocabularyManager
• Collective Blog View
• Generic content portlet
• Plone Survey
• Plone True Gallery
• PlonePopoll
• Ploneboard
• RER: ER Navigation portlet
• RER: ER Portletpage
• RedTurtle Video
• Simple Groups Management
• collective.portlet.embed
• fourdigits.portlet.twitter
• redturtle.portlet.collection
From RedTurtle From Pypi
Stefano Marchetti
Policies and Squares activated
• 5 squares
• 4 policies
• 250+ registered users
Stefano Marchetti
The award
http://www.thetimes.co.uk/tto/multimedia/archive/00030/Brazilfans2_30480b.jpg
Lessons learned
http://www.flickr.com/photos/heycoach/1197947341
Next steps
http://www.flickr.com/photos/freefoto/2195201178/
Stefano Marchetti
Next steps
Stefano Marchetti
And they lived happily ever after ...
http://www.flickr.com/photos/lorenjavier/3497929578
Stefano Marchetti
Grazie. Thank you.
http://www.flickr.com/photos/66176388@N00/6582182087/
Stefano Marchetti
Questions ?
Stefano Marchetti
RedTurtle’s co-founder e PM
stefano@redturtle.it
@stemrc
www.redturtle.it
@redturtle
facebook.com/redturtle
Stefano Marchetti
Sources
➡ aceto: http://www.flickr.com/photos/96dpi/763223058
➡ pavarotti: http://www.flickr.com/photos/dreambirdz/1342772914/
➡ ferrari: http://www.flickr.com/photos/gfreeman23/7178406269
➡ parmigiano: http://www.flickr.com/photos/71256895@N00/9177494290/
➡ prosciutto: http://www.flickr.com/photos/nhanusek/3979866516/
➡ ducati & valentino: http://www.flickr.com/photos/jaredearle/5877487030

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