Keynote presentation at India Affiliate Summit 17 #IAS17

1. 7CostlySEOMistakesthat
AllAffiliatesMake

2. TOACCESSTHISPRESENTATION…
• www.slideshare.net/stephanspencer

3. STEPHAN SPENCER
SEO Expert/Author/Speaker
www.stephanspencer.com
Twitter: @sspencer
Facebook.com/stephanspencerseo
• Consulted for Fortune 500 companies
• My 3 books: The Art of SEO, Google
Power Search, and Social ECommerce
• Helped clients make tens of millions of
$ from SEO
• Founded an international SEO agency
• Top ranked speaker
• My 2 podcasts: Marketing Speak and The
Optimized Geek

5. MarketingSpeak.com

6. OptimizedGeek.com

8. THE7MISTAKES…
• Your keyword targeting is off
• Your content is weak
• You have unnatural linking patterns
• You’re not crawling your site
• You’re not optimizing your page speed
• You’re using the wrong kind of redirects
• Your site is not on HTTPS

9. 1 YOURKEYWORDTARGETINGISOFF
No questions, no featured snippets, at best relying on
Keyword Planner

10. the wrong keywordsTHEWRONGKEYWORDS
Trends.Google.com

11. the wrong keywordsTHEWRONGKEYWORDS

12. the wrong keywordsGETTHEMEARLIERINTHEFUNNEL

13. the wrong keywordsGETTHEMEARLIERINTHEFUNNEL
Soovle.com

14. WHATQUESTIONSDOSEARCHERSASK?
AnswerthePublic.com

15. FEATUREDSNIPPETS
searchengineland.com/rank-position-0-3-simple-steps-featured-snippets-primer-275941

16. COMPETITORS’FEATUREDSNIPPETS
SEMrush.com

17. moz.com/blog/google-keyword-planner-dirty-secrets
KEYWORDPLANNERSHORTCOMINGS

18. 2 YOURCONTENTISWEAK
Not appealing to the linkerati / duplicate content / thin
content / ad-heavy / wall of text

19. link worthy contentLINKWORTHYCONTENT

21. 3
YOUHAVEUNNATURALLINKINGPATTERNS
Toxic links, not enough diversity

22. Linkresearchtools.com

23. Linkresearchtools.com

24. Find power usersPOWERUSERSHELPWITHNATURALLINKS
searchengineland.com/the-social-media-underground-22030

25. Find power usersPOWERUSERSHELPWITHNATURALLINKS

26. Find power usersPOWERUSERSHELPWITHNATURALLINKS

27. Find power usersPOWERUSERSHELPWITHNATURALLINKS

28. 4 YOU’RENOTCRAWLINGYOURSITE

29. Screamingfrog.co.uk

30. Deepcrawl.com

31. en.ryte.com

32. 5 YOU’RENOTOPTIMIZINGYOURPAGE
SPEED

33. developers.google.com/speed/pagespeed/insights/

34. testmysite.thinkwithgoogle.com

35. 6 YOU’REUSINGTHEWRONGKINDOF
REDIRECTS

36. https://www.slideshare.net/cemper

37. marketingspeak.com/link-building-secrets-of-the-masters-part-1-of-2-christoph-cemper/

38. 7 YOURSITEISNOTONHTTPS

39. wired.com/2016/09/wired-completely-encrypted/

40. INSUMMARY…
• Your keyword targeting is off
• Your content is weak
• You have unnatural linking patterns
• You’re not crawling your site
• You’re not optimizing your page speed
• You’re using the wrong kind of redirects
• Your site is not on HTTPS

41. Some gifts for attending my session!
stephanspencer.com/ias/
THANKYOU!