This video discusses digital marketing, its importance, and how to be successful using digital marketing.

1. DIGITAL
MARKETING
STEPHANY BRANDENBURG

2. WHAT IS DIGITAL MARKETING
 Online marketing activities that include
all digital assets, channels, and media
which include; online resources, social
media and mobile marketing

3. WHO CAN USE DIGITAL MARKETING
All businesses can use
forms of digital
marketing to inform,
educate, engage, and
excite customers of their
product, idea, brand, or
company.

4. 4E FRAMEWORK FOR DIGITAL MARKETING
 This frame work is used to help businesses attract and inform customers.
1. Excite: Using offers, mobile applications, and games to excite customers
about an idea, product, brand, or company
2. Educate: Inform customers of the value propositions and communicate offered benefits
regarding an idea, product, brand, or company
3. Experience: Offer experience-based information available to purchasing customers
4. Engage: Use blogging, microblogging, and hashtags

5. 7C FRAMEWORK FOR ONLINE MARKETING
 This framework should be used when designing websites
and blogs to target and appeal to both potential and
current customers
1. Core Goals: Used to engage users by encouraging them to spend
time viewing and interacting with its content
2. Context Elements: Design & Navigation
3. Content: Text, graphics, video, & audio content should meet 4E
framework

6. 7C FRAMEWORK FOR ONLINE MARKETING
4. Community: Allow customers to interact, socialize,
share information, and create a sense of community
5. Communication: Live chat, instant message,
telephone, blogs, or e-mail
6. Commerce: Tools used to make purchases such as;
websites, mobile app
7. Connection: Engage customers and provide them
with a call-to-action whether to buy, post, review,
comment, or share.

7. WHEEL OF SOCIAL MEDIA ENGAGEMENT
 Social media engagement offers a profitable way to
engage customers. This can be used in various ways:
 The information Effect is a way of spreading relevant information by
making an impact
 Connected Effect is the outcome of social media that satisfies
humans’ innate need to connect with other individuals

8. WHEEL OF SOCIAL MEDIA ENGAGEMENT
 Network Effect is a way of spreading information rapidly across
social media
 Dynamic Effect describes how information is exchanged to
participants through communication in an active manner. It also
expands the impact of the network affect by examining how
people how in and out of networked communities as interests
change
 Timeliness effect is a firms ability to engage with customers at the
right place and time from any location 24/7.

9. WHY IS DIGITAL MEDIA SO IMPORTANT
 In the United States 77% of adults own smartphones and more than
half make purchases on some sort of digital device.
 Nearly 200 billion mobile applications were downloaded globally in
2017 and customers spent more then $86 billion
 Mobile app downloads are expected to grow to 353 billion annually by
2021
 About 96% of millennials have joined social media & as a result social
network has become the number one activity on the web

10. POPULAR SOCIAL MEDIA SITES TO PROMOTE
BUSINESS
Youtube
Facebook
WhatsApp
Messenger
Instgram
Qzone
Tik Tok
Twitter

11. HOW TO ENGAGE CUSTOMERS
 Listening to customers can help marketers determine their digital marketing
objectives.
 Analytics are used to assess what customers are saying about the firm and its
competitors.
 Firms act by implementing what they have learned from analyzing social and
mobile media activity. This information is important to develop a digital
marketing campaign and ultimately enhance customer base.

12. WORKS CITED
 Levy, Michael, and Grewal, Dhruv. Marketing. New York, McGraw-
Hill Education, 2020.
 “The Social Media Revolution”. YouTube, uploaded by Long
Doggers, 12 Jan 2017,
https://www.youtube.com/watch?v=PkPrZbI5C3k&feature=youtu.b
e.