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Introduction to Compass Intelligence

Coverage, Clients, and Services Overview

Stephanie Atkinson

Founder & CEO
+1 830 796 4498
satkinson@compassintelligence.com
Agenda
Who is Compass Intelligence?
Our Foundation
Research Tracks
Awards & Recognition
Sample Services
Why Compass?
Contact Us
2
Who is Compass Intelligence?
Our Coverage and Expertise
Connected Worlds/M2M

Business & Consumer

Customer & Digital Experience

Applications and Solutions

Emerging Technologies

Vertical Markets

Thought Leaders Research

Size of Business Segments

Bamboo Mobile/Green Tech

Mobility & Wireless

* U.S., North America and Global Segmentation
3
Our Foundation – Strategy Acceleration
•

•

Founded in 2005: Compass Intelligence is a
strategic market analytics and consulting firm
based in TX, with employees in TX, AZ, KS, and
GA. Support teams in India, Singapore, and the
Phillipines.
Strategy Acceleration: Pioneers in the field of
“Strategy Acceleration”, where we support our
clients’ strategy and go to market, and accelerate
their efforts
o Built around custom consulting leveraging a
broad base of market data, vendor
relationships, and survey research
conducted with our turn-key Thought
Leaders Panel.
o Services Include: Market, product, platform,
competitive, and marketing consultative
services, research reports and market
analytics, forecasts, and modeling
o Awards: Recognition of the Mobility, M2M,
and Green Technology Industry leaders,
innovators, and emerging players

Strategic Advisory
Consulting

Market Share,
Sizing, & Analysis

Quantitative
Research &
Modeling

Competitive
Intelligence &
Assessment

Market and
Executive Training
& Advisory

Awards, Events, &
Recognition

Consumer and
Business surveys

Partner, Alliances,
& Ecosystem
Planning &
Execution

4
Compass Intelligence 6 Research Tracks
CI Research Tracks
Mobility &
Wireless
Connected
Worlds/M2M

1. Mobility & Wireless
•
Emerging
Technologies

2. Emerging Technologies
•

Keith Robinson, Gerry Purdy,
Stephanie Atkinson, Kate Pearce

Research
Tracks

3. Bamboo Mobile/ Green Technology
Bamboo
Mobile/
Green
Technology

Customer
Experience

Gerry Purdy

Thought
Leaders
Research

* Each research track has individual content
plans, pricing, and deliverables.

•

Kate Pearce

4. Thought Leaders Research
•

Valerie Foster

5. Customer Experience
•

Heather Taylor

6. Connected Worlds/M2M
•

Keith Robinson
5
Awards, Events, & Recognition in the Industry
January 8th, 2014 – Mobility Awards
presented by Compass Intelligence
• 100+ Awards presented
• Voted by 60+ members of the
press, analyst community, and
respected thought leaders
• Awards presented in Mobility,
M2M, and Green Technology
• CES Sponsored press event
October 2014 – Go Mobile 2014
presented by Compass Intelligence
• Conference for
Business/Enterprise CIOs, IT
Directors, Technology Managers
• Content driven by Advisory
Board
• Key topics explored BYOD,
Mobile Applications, Device
Mgmt, security, M2M, and more

Awards Potential
• Mobility Awards
• A-List in M2M Awards
• Bamboo Mobile/Green
Technology Aw

Go Mobile 2014
•

•
•
•

Conference to Address Business
Implementation, Deployment, and Use of
Mobility and M2M
2-day event in Dallas, TX in the Fall
Advisory Board with the Top technology
company executives
Bring together Business executives and
Technology executives to intimately learn,
education, and explore trends, issues, and
best-in-class solutions
6
Sampling of Consulting & Ideation Services
• Market opportunity analysis, new
product entry or expansion into new
market segments
• Customer segmentation analysis, by
size of business and vertical industry
• Platform analysis of application
development, device management,
billing/OS, etc.
• Target profiling to understand
customers' requirements, buying
patterns, attitudes towards the
organization and its competitors
• Competitive analysis to identify
strengths, weaknesses, threats and
opportunities in the competitive
landscape

• Channel research to understand the
channel strategies and programs of
competitors and to identify the most
effective routes to market
• Sales analysis to understand why a
company is winning and losing business
and how to increase wins
• Customer satisfaction and brand
perception studies
• Market Share and deep level
segmentation analyses
• On-Site Ideation and Planning sessions
to discuss strategic, partnership,
product development, and marketing
initiatives

7
Why Compass Intelligence?
Personable Senior Team

Compass Intelligence
•

Actionable Analytics
•

Strategic Support
•

Successful Fact Base
Realistic Intelligence

•

Senior staff includes various skills
including engineering, MBAs, and senior
staff that has worked within the
telecom/IT sector (PC, Hosting, CLEC,
National Wireless Operator, etc.).
Leverage deep level analytics AND
survey data intelligence base to launch
strategic product launches, channel
programs, and business planning.
Can act as your market intelligence arm
providing 3rd party justification and
expertise in marketing, product,
strategy, and other areas of your
business.
Embed our experts into your
organization to support 360 degree view
8
Our Business Relationships
Some of our Clients…

Partners

Members &
Affiliations

9
Want More? Contact Us!

Stephanie Atkinson

Resources:

CEO and Founder
830.796.4498
satkinson@compassintelligence.com

www.compassintelligence.com

http://www.compassintelligence.com
Twitter: @compassintel
Twitter: @stephatkins
Twitter: @bamboomobile

www.ne2ne.com

www.bamboo-mobile.com

10

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2013 2014 compass intelligence company overview

  • 1. Introduction to Compass Intelligence Coverage, Clients, and Services Overview Stephanie Atkinson Founder & CEO +1 830 796 4498 satkinson@compassintelligence.com
  • 2. Agenda Who is Compass Intelligence? Our Foundation Research Tracks Awards & Recognition Sample Services Why Compass? Contact Us 2
  • 3. Who is Compass Intelligence? Our Coverage and Expertise Connected Worlds/M2M Business & Consumer Customer & Digital Experience Applications and Solutions Emerging Technologies Vertical Markets Thought Leaders Research Size of Business Segments Bamboo Mobile/Green Tech Mobility & Wireless * U.S., North America and Global Segmentation 3
  • 4. Our Foundation – Strategy Acceleration • • Founded in 2005: Compass Intelligence is a strategic market analytics and consulting firm based in TX, with employees in TX, AZ, KS, and GA. Support teams in India, Singapore, and the Phillipines. Strategy Acceleration: Pioneers in the field of “Strategy Acceleration”, where we support our clients’ strategy and go to market, and accelerate their efforts o Built around custom consulting leveraging a broad base of market data, vendor relationships, and survey research conducted with our turn-key Thought Leaders Panel. o Services Include: Market, product, platform, competitive, and marketing consultative services, research reports and market analytics, forecasts, and modeling o Awards: Recognition of the Mobility, M2M, and Green Technology Industry leaders, innovators, and emerging players Strategic Advisory Consulting Market Share, Sizing, & Analysis Quantitative Research & Modeling Competitive Intelligence & Assessment Market and Executive Training & Advisory Awards, Events, & Recognition Consumer and Business surveys Partner, Alliances, & Ecosystem Planning & Execution 4
  • 5. Compass Intelligence 6 Research Tracks CI Research Tracks Mobility & Wireless Connected Worlds/M2M 1. Mobility & Wireless • Emerging Technologies 2. Emerging Technologies • Keith Robinson, Gerry Purdy, Stephanie Atkinson, Kate Pearce Research Tracks 3. Bamboo Mobile/ Green Technology Bamboo Mobile/ Green Technology Customer Experience Gerry Purdy Thought Leaders Research * Each research track has individual content plans, pricing, and deliverables. • Kate Pearce 4. Thought Leaders Research • Valerie Foster 5. Customer Experience • Heather Taylor 6. Connected Worlds/M2M • Keith Robinson 5
  • 6. Awards, Events, & Recognition in the Industry January 8th, 2014 – Mobility Awards presented by Compass Intelligence • 100+ Awards presented • Voted by 60+ members of the press, analyst community, and respected thought leaders • Awards presented in Mobility, M2M, and Green Technology • CES Sponsored press event October 2014 – Go Mobile 2014 presented by Compass Intelligence • Conference for Business/Enterprise CIOs, IT Directors, Technology Managers • Content driven by Advisory Board • Key topics explored BYOD, Mobile Applications, Device Mgmt, security, M2M, and more Awards Potential • Mobility Awards • A-List in M2M Awards • Bamboo Mobile/Green Technology Aw Go Mobile 2014 • • • • Conference to Address Business Implementation, Deployment, and Use of Mobility and M2M 2-day event in Dallas, TX in the Fall Advisory Board with the Top technology company executives Bring together Business executives and Technology executives to intimately learn, education, and explore trends, issues, and best-in-class solutions 6
  • 7. Sampling of Consulting & Ideation Services • Market opportunity analysis, new product entry or expansion into new market segments • Customer segmentation analysis, by size of business and vertical industry • Platform analysis of application development, device management, billing/OS, etc. • Target profiling to understand customers' requirements, buying patterns, attitudes towards the organization and its competitors • Competitive analysis to identify strengths, weaknesses, threats and opportunities in the competitive landscape • Channel research to understand the channel strategies and programs of competitors and to identify the most effective routes to market • Sales analysis to understand why a company is winning and losing business and how to increase wins • Customer satisfaction and brand perception studies • Market Share and deep level segmentation analyses • On-Site Ideation and Planning sessions to discuss strategic, partnership, product development, and marketing initiatives 7
  • 8. Why Compass Intelligence? Personable Senior Team Compass Intelligence • Actionable Analytics • Strategic Support • Successful Fact Base Realistic Intelligence • Senior staff includes various skills including engineering, MBAs, and senior staff that has worked within the telecom/IT sector (PC, Hosting, CLEC, National Wireless Operator, etc.). Leverage deep level analytics AND survey data intelligence base to launch strategic product launches, channel programs, and business planning. Can act as your market intelligence arm providing 3rd party justification and expertise in marketing, product, strategy, and other areas of your business. Embed our experts into your organization to support 360 degree view 8
  • 9. Our Business Relationships Some of our Clients… Partners Members & Affiliations 9
  • 10. Want More? Contact Us! Stephanie Atkinson Resources: CEO and Founder 830.796.4498 satkinson@compassintelligence.com www.compassintelligence.com http://www.compassintelligence.com Twitter: @compassintel Twitter: @stephatkins Twitter: @bamboomobile www.ne2ne.com www.bamboo-mobile.com 10