Creative thinking Combined with Market Scan produce Innovation Supreme, indeed for SMEs. The process involves a Dual Zigzag Convergence to the innovation supreme. It is the combination of fantasy and reality.

1. Dr. SWEID’s MATRIX OF INNOVATION FOR SMEs
CREATIVE THINKING EFFORT
Weak Medium Strong
Strong Good
MARKET SCAN EFFORT
Innovation Innovation
?
Medium Marginal Innovation Innovation
Very
Weak Innovation Innovation
Marginal
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2. Elaboration: Innovation Matrix
Market Scan Effort
• Getting Input From The Real World And Linkage With Reality For Real
Applications.
• Scanning of Needs, Problems, Opportunities, Similar Products and Ideas,
Customers, Consumers, Available Technologies , Expert Advice, Success
Stories, Market Research, Costs, Finance etc.
• Can include Emulating, Testing and Experimenting as Prototypes etc.
Creative Thinking Effort
• This is Out of the Box Thinking, the Novelty and Fantasy End.
• Application of all known 50+ techniques for creative thinking including
Mind Mapping, Brainstorming, Analogy, Combinations , 5WHYs etc.
Innovation Supreme = Ample Creative Thinking + Ample Market Scan
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3. Dr. SWEID’s DUAL PROCESS CONVERGENCE
Creative
External Thinking
Scan
Convergence
INNOVATION SUPREME
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4. Elaboration: Dual Process Convergence
The Process Of Convergence Goes In Zigzag Alternating Steps:
• From Market Scan to Creative Thinking , then back to Market
Scan, then Creative Thinking and so forth a few time ….
– For instance, you have a new idea. You go to market scan to check it out and
improve, then back to your fantasy, then again to the market for refining and
making it more viable and more differentiated and WOW etc.
• It is about the combination of fantasy and reality
• There is then convergence towards the INNOVATION
SUPREME, the great successful novelty.
• Two independent teams can be deployed, one for market
scan and one for creative thinking, but both should interface
regularly .
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5. Innovation Supreme To Find Your
Hidden Paradise, Or Even Create One
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6. Innovation Supreme to Make a Quantum Leap
Dr Sweid Innovation Supreme for SMEs Dec 2012 6

7. Dr. Stephen M. Sweid is a business consultant,
researcher and trainer with over 20 years
consulting experience on the international
scene: Europe, USA, Middle East and Far East.
He has involved as expert in technical
assistance projects of international
organizations, such as UNDP, UNIDO, World
Bank, European Commission etc, as well as in
consulting projects commissioned by
multinationals. He is member of a number of
international professional research and
consulting societies. He is currently active in
the UAE, UK, and other locations. His
consultancy focuses on strategic issues, SMEs,
Quantum Leaping, Innovation and Marketing.
Profile on Linkedin.
Email: sweidsm@gmail.com web: http://www.cinnosys.com
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