Montana State Library BTOP Keynote in Helena MT

1. Leah Krevit Rice University The Rest of Us Stephen Abram, MLS, Gale Cengage Learning Montana State Library BTOP Event Helena, Montana Oct. 11, 2010 Future Ready

2. Thank you for inviting me! I want to share : Major upcoming trends and challenges in Technology, Communities and Librarians New National Data on Database Use And I want to meet you.

3. GOOG

5. “ The Internet has now progressed to its infancy”

7. People

9. A 1965 iPhone

10. Can libraries keep up with change? Can you recall buying a 45? Can you recall dials on TVs? Can you recall dialling?

14. Have Students Changed?

17. NextGen Differences Increase in IQ - 15-20 Points Brain & Developmental Changes Eye Movement Changes Massive Behavioural Changes Major Decline in Crime Rates But still a 70% behavior overlap with Boomers

18. Discovery & Ideas

19. Has the future changed? Has our future changed?

28. Diabetes Online Yes, Stephen did just say Lizard Spit

29. Books

30. Pay Real Attention To Google Editions & Google Settlement Amazon Gutenberg Etc.

31. Is Our Focus On Books And Public Image Limiting Our Future Success?

32. A window of opportunity

37. Do we really care about containers? Stone – Wax – Scrolls – Books – Next... Paper -- Schmpaper Digital – Schmidgital Holograph . . . Pffft! Transmogrifying Containers

38. Will Libraries be Device Agnostic? iPads, Kobos, Kindles, Nooks, eDGe, and Mobile Phones?

39. Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . .

43. Media

47. Mobility

53. & AMAZON

55. Collections

62. Libraries Approaching the End Game The Matrix Build it or buy it?

64. I  my customers

65. NOT ENOUGH

66. What is the top strategic positioning for libraries Hint – not collections

72. Gale Cengage Learning North American Library Customer Satisfaction Data Year One: Aug. 2009 – Sept. 2010 What do we need to know? What are we going to do next?

74. Gale Library Databases Compare Very Well to Other Web Experiences

75. Digging Into Satisfaction Users will Return and Recommend Once Hooked 3 4 5 9 6 8 7 2 1 High School Student Univers/ College Student Librar’n Other, please specify Teacher Other Profess-ional Profess-or Middle School Student Elementary School Student Overall Responses: 3,043 2,920 1,570 709 576 576 488 477 148 10,507 29% 28% 15% 7% 5% 5% 5% 5% 1% Content 70 77 79 69 77 74 67 68 40 73 Look and Feel 64 74 74 64 72 70 61 63 37 68 Navigation 65 71 69 60 69 66 60 63 45 66 Search 61 73 73 60 71 67 59 59 35 66 Site Performance 73 79 77 72 77 76 68 72 52 75 Satisfaction 63 74 72 60 72 66 59 62 35 67 Likelihood to Return 72 82 85 71 82 78 66 69 36 76 Primary Resource 63 73 68 56 70 60 51 60 33 65 Recommend 63 78 83 66 80 72 63 61 36 71

76. Library Search Needs to Improve

77. Who uses e-Resources? The Core User For Library E-Resources is Clear

78. Database Users Are Being Successful

79. There are Training and Communication Opportunities

80. More Males Use Library Databases Than Usual

81. There is Not An Age Demographic Swing in Online Usage

82. Library Users Trust Library Databases More.

83. School is the Sweet Spot – But Other Users Abound Too.

84. Library’s Natural Allies Are Big Users & Potential Partners.

85. Wow! Only 29% of Users Find E-Resources Through Our Websites.

86. And 39% of Your Users Are in Your Databases for For the Very First Time!

87. Your Users Will Recommend Your Databases Your Users Will Recommend Your Databases

88. Your Users Are Likely to Return

89. The School Cycle Drives Most Usage Scenarios

90. There’s Great News! We have Room for Improvement BUT Library Databases and Virtual Services Compete Very Well with User Expectations and Needs Fulfillment.

93. Community Stories

94. Relationships Stories

95. Personalization Differentiate

96. Comfort

97. Serve Everyone!

98. The power of libraries

99. It Takes A Team: Work Together & Pick Each Other Up

101. Stephen Abram , MLS, FSLA VP strategic partnerships and markets Cengage Learning (Gale) Cel: 416-669-4855 [email_address] Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: sabram SlideShare: StephenAbram1