Lucidea May 18, 2016 webinar

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www.lucidea.com
Vancouver, CAN (Global HQ) • Boston, USA • Los Angeles, USA • Nottingham, UK
A PRESENTATION BY
Stephen Abram
Phil Green
May 18, 2016
A PRESENTATION BY
www.lucidea.com
Using Metrics and Stories
What Does Success Really Look Like?: A Conversation with Stephen Abram

2. 2www.lucidea.com
• Please note the lines are muted
• Use the GoToWebinar Q&A Widget for
questions
• Session will be recorded & posted
www.lucidea.com/resources
Housekeeping

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• About Lucidea
• Lucidea’s guiding principles / beliefs
• Today’s presentation
Agenda

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• Our mission is to redefine how knowledge is shared
• We are the brands you know and trust: Sydney;
Inmagic; CuadraSTAR; LookUp Precision; Argus;
LawPort

5. 5www.lucidea.com
•Access
•Discovery
•Independence
•Integration
•Security
•Partnership
Our Beliefs

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Guest Speaker:
Stephen Abram
Experienced library and
information industry leader
Expert in:
• Strategic planning
• Product development
• Technology
• Training and marketing
www.lucidea.com

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It’s a cliché, but we really do
live in interesting times.
www.lucidea.com

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Today’s Outline
1. What is a measurement?
2. What do we use them for?
3. What is a story?
4. What is a story’s purpose?
5. Now, how do we craft great,
impactful stories?
6. What are our next steps?

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What is measurement?

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1. Statistics are not enough!
What is measurement?

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1. Statistics are not enough!
2. Measurements are two or more statistics
which, in combination, show
directionality, insight, or highlight a point.
What is measurement?
www.lucidea.com

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1. Statistics are not enough!
2. Measurements are two or more statistics
which, in combination, show
directionality, insight, or highlight a point.
3. They are best kept short, large and visual.
What is measurement?
www.lucidea.com

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What do we use
measurements for?

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In special libraries:
1. Monthly or regular reports
What do we use
measurements for?

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In special libraries:
1. Monthly or regular reports
2. Business cases
What do we use
measurements for?
www.lucidea.com

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In special libraries:
1. Monthly or regular reports
2. Business cases
3. Justifications
What do we use
measurements for?

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In special libraries:
1. Monthly or regular reports
2. Business cases
3. Justifications
4. Feasibility studies
What do we use
measurements for?

18. 18www.lucidea.com
In special libraries:
1. Monthly or regular reports
2. Business cases
3. Justifications
4. Feasibility studies
5. Marketing and positioning
What do we use
measurements for?

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In his book The Springboard, Steve Denning describes
these stories as “less a vehicle for communication of
large amounts of information and more a tiny fuse
that ignites a new story in the listeners’ minds, which
establishes new connections and patterns in the
listeners’ existing information, attitudes and
perceptions.”
What is a story?

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In special libraries:
1. Testimonials
What is a story?

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In special libraries:
1. Testimonials
2. Elevator stories
3. Water cooler / meetings prep
4. Coffee break stories (Starbucks)
5. Lunch stories (or hot dog cart)
6. Corporate events conversations
7. Social media hits
What is a story?

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What is a story’s purpose?
www.lucidea.com

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1. To connect our emotional brain with our
logical brain.
What is a story’s purpose?
www.lucidea.com

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1. To connect our emotional brain with our
logical brain.
2. To move minds, and connect with users
and decision-makers on their level of
goals and dreams.
What is a story’s purpose?
www.lucidea.com

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How do we craft
a great story?
Highly recommended reading:
The idea of a springboard story was
first explained in the book, The
Springboard: How Storytelling Ignites
Action in Knowledge-Era Organizations
published by Butterworth Heinemann,
in October 2000.

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1. Testimonials
How do we craft
a great story?
www.lucidea.com

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1. Testimonials
2. Know the internal social
relationships
How do we craft
a great story?

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1. Testimonials
2. Know the internal social
relationships
3. Embed ourselves in the visible social
relationships (meetings,
presentations, intranet,
social media)
How do we craft
a great story?
www.lucidea.com

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1. Testimonials
2. Know the internal social
relationships
3. Embed ourselves in the visible social
relationships (meetings,
presentations, intranet,
social media)
4. It takes practice…
How do we craft
a great story?

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Crafting a springboard story
1.Must be a “story” with a beginning, middle and end that is relevant to the listeners.
2.Must be highly compressed – the original springboard story contained 29 words.
3.Must have a hero – the story must be about a person who accomplished
something notable or noteworthy.
4.Must include a surprising element – the story should shock the listener out of their
complacency. It should shake up their model of reality.
5.Must stimulate an “of course!” reaction – once the surprise is delivered, the listener
should see the obvious path to the future.
6.Must embody the change process desired, be relatively recent and “pretty much”
true.
7.Must have a happy ending.

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What are your next steps?

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1. Know your ‘right’ numbers
What are your next steps?

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1. Know your ‘right’ numbers
2. Know your ‘right’ measurements
What are your next steps?
www.lucidea.com

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1. Know your ‘right’ numbers
2. Know your ‘right’ measurements
3. Start surveys/polls on the question
and project level
What are your next steps?

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1. Know your ‘right’ numbers
2. Know your ‘right’ measurements
3. Start surveys/polls on the question
and project level
4. Gather testimonials – keep a file
What are your next steps?

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1. Know your ‘right’ numbers
2. Know your ‘right’ measurements
3. Start surveys/polls on the question
and project level
4. Gather testimonials – keep a file
5. Develop a sharing stories plan/schedule
What are your next steps?

37. 37www.lucidea.com
1. Know your ‘right’ numbers
2. Know your ‘right’ measurements
3. Start surveys/polls on the question
and project level
4. Gather testimonials – keep a file
5. Develop a sharing stories plan/schedule
6. Get visual
What are your next steps?
www.lucidea.com

38. 38www.lucidea.com
1. Know your ‘right’ numbers
2. Know your ‘right’ measurements
3. Start surveys/polls on the question
and project level
4. Gather testimonials – keep a file
5. Develop a sharing stories plan/schedule
6. Get visual
7. Share and practice
What are your next steps?
www.lucidea.com

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Springboard Storytelling
http://www.creatingthe21stcentury.org/springboard
story.html
Springboard Stories
http://thinksmart.typepad.com/convergence_2005/
files/springboard_stories.pdf
Read these
www.lucidea.com

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Single Point of Access
Valuable research is being locked away in the records management
system at a Life Sciences Company to meet regulatory requirements.
But this valuable research cannot be shared effectively. Knowledge
Center launches the “Single Point of Access Campaign” to enable
robust access to research data locked in the records management
system and to unify access to other key information such as external
subscription content. System goes live and dramatically simplifies
access to relevant content. Company achieves a 10% reduction in
time spent searching for relevant content per researcher, which is
the equivalent of over $200,000 saved per year in researcher time.

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Return to Flight
After a tragedy at a major US Government agency (involved in space exploration) the
agency is grounded by an oversight committee, which mandates a series of changes
at the agency. The agency launches “Return to Flight” to drive the required changes.
The Knowledge Center takes on the task of increasing the speed of access to critical
safety images. Data is migrated out of the existing Document Management System
and loaded into Inmagic Presto. Access time is reduced from minutes to seconds,
safety is improved and the agency is able to meet the new requirements established
by the oversight committee, thus enabling the agency to continue its mission and
Return to Flight.

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Q&A

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Have more questions?
www.lucidea.com
(604) 278-6717
info@lucidea.com
Stephen.abram@gmail.com
www.stephenslighthouse.com
Need more information?

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A PRESENTATION BYTHANK YOU FOR ATTENDING
Vancouver, CAN (Global HQ) • Boston, USA • Los Angeles, USA • Nottingham, UK
www.lucidea.com
Using Metrics and Stories
What Does Success Really Look Like?: A Conversation with Stephen
Abram
Stephen Abram
Phil Green
A PRESENTATION BYTHANK YOU FOR ATTENDING
Thank You!
www.lucidea.com