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Stephen Dann
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Guest lecture for the ACU University "authors in the classroom" series..
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Authors in the classroom
1.
Authors in the
Classroom Dr Stephen Dann
2.
3.
4.
5.
6.
Presentation Conditions Laptops
open Phones on Touchscreens active
7.
e-marketing Conversation and
Brand
8.
Who’s online right
now? Device check. Platform Check. Twitter check.
9.
Twitter as the
conversation
10.
Note: Twitter in
2007 “ No idea what it does, but it’s going to be big”
11.
Twitter How does
it work?
12.
What’s the theory?
13.
14.
15.
Recent History: Figure
1.1
16.
17.
Twitter as…
18.
19.
20.
21.
Conversations and the
Brand: Brand by Action Communications of offerings that have value Communications that have value
22.
23.
24.
25.
26.
Conclusion
27.
Questions
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