The document describes a case study comparing an original approach to slides with a new approach. It shows annual advertising expenditures transitioning from $5 billion in internet display advertising from 1995 to 2000 to over $35 billion across various channels by 2010. It then reveals that the company manages an advertising budget of over $250 million and growing.

1. Before and After Case Study
I was challenged to revisit a few of my
past slides and try a new approach.
Click to see
the new
approach

2. Transition
Annual
of
Advertising
Expenditures
$5B
Internet
Advertising
(Display)
1995 - 2000

3. Transition
Annual
of
Advertising
Expenditures
$30B
Search
And
Online
$5B
Internet
Advertising
(Display)
1995 - 2000 2000 - 2010

4. Transition
Annual
of
Advertising
Expenditures
$35B+
$30B
Call
Advertising
Search Models
And
Online
$5B
Internet
Advertising
(Display)
1995 - 2000 2000 - 2010 2010 +

5. Transition
Annual
of
Advertising
Expenditures
$35B+
$30B
Call
Advertising
Search Models
And
Online
$5B
Internet
Advertising
(Display)
1995 - 2000 2000 - 2010 2010 +

6. $35B+
$30B
Call
Advertising
Search Models
And
Online
2000 - 2010 2010 +

7. We manage an advertising
budget of more than $250 Million
and growing

8. Click to see
again
We manage an advertising
budget of more than $250 Million