Motorola published its brand new ad for Moto X Smartphone, claiming it is the first Smartphone you can design yourself.

1. Moto X Phone - the First Smartphone You Can Design
Yourself
Last week, Google released new logo of Motorola Smartphone, and at the same time announced
the establishment of hardware department for tablet. However, these are just part of Google’s
plan to boost innovation on Motorola Smartphone. July 3TH
, 2013, Google made a new move,
publishing brand new full-page ad on New York Times, the Wall Street Journal, Washington Post,
and USA Today to promote its upcoming Moto Smartphone.
The ad makes bold promises about how exciting this new Smartphone will be. “The first
Smartphone that you can design yourself”, the copy then goes on to say, “Because today you
should have the freedom to design things in your life to be as unique as you are.” You can see it
for yourself below.
Woodside Dennis revealed at the AllThingsD conference: Moto X, a new flagship Smartphone
that will be designed, engineered and assembled in the USA. Not just a handful of units either,
every Moto X sold in the USA will be assembled in Fort Worth, Texas, making it the first
Smartphone ever assembled domestically. We can see that Google made a smart move to arouse
American patriotism.

2. On a side note, its intentional linking of U.S. Independence Day (July 4) brings up old suggestions
that the personalization that users can get from Moto X. Old rumors suggested that users would
be able to select processor, screen, and camera components in the same vein that consumers can
build PC's on manufacturer websites. Smartphone customization at the component level is
questionable, but Motorola's ad suggest that users will at least be able to choose how the design
of their phones. There haven’t been any details in terms of what exactly will be able to be
personalized on the Moto X. Hope the official release of Moto X would not lead to
discontentment.
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