Digital Content Creation: Where will the funding come from?
1. Digital Content Creation – Where will the Funding Come From? The Telefónica Experience Angel Blasco. Head of Films. Corporate Content Unit June, 25th 2008 Telecommunications and Media Forum Madrid, Spain
13. Some experiences about availability of Content Sample Developments integrating creation, adaptation, and distribution of content on multiple platforms? DSL with music subscription included in the monthly price TV over 3G - Live F1 (Ad Funded) Terra TV FreeoD – Series & Movies Full tracks Download O2 UK and others Over 1 Million tracks on your mobile for only 6€ per month IPTV
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17. Where will the Funding come from? Dealing with the “Right to See” Producers Produce The Product Equity Investors Library value Soft Money Grants Subsidies Sponsoring Product Placement Sequels Prequels Spin-offs Advertising Pre – Sales MGs Sales Revenue Sharing Film – DVD - TV New Media Financing Producing Distributing Exhibiting Loans Prizes Deferrals
18. Allocation of Players in the value chain As online distribution increases, allocation of revenues will move down stream the chain Final Customer Distributors Aggregators Rights Holders Creators
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20. Adjustment of business models to digital convergence Bundles Live content and interactivity Aproaching to date to date window and longer Viewing Periode for customers Flat Rate and Dual Delivery Services Free Content on PC in the same window that uses Free to Air TV Operators Nature of content makes networks the natural distribution system Exclusivity Rights for Music Concerts
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22. Evolution of cross-platform offers will push integration 12 6 3 9 1 2 4 5 7 8 10 11 While commuting, Maria watches the Best-of-the-Week of OT in her mobile Once at home, she downloads a more extended version of OT weekly summary to the PC Maria downloads the full-track of the last OT programme, and also receives the ringtone and wallpaper in her mobile Beep Beep!!! An alarm sounds it its mobile: OT is going to start in 5 minutes!!! She runs to the TV The program is over and Maria joins the OT forum from the PC and draws up a ranking of the best songs Maria chats through TV IM with Carlos about today’s singers’ performances Voting starts! Send an SMS with the name of your favourite singer to make him win 1 2 3 4 5 6 7
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