Eng workshop-2011-03
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Presented at Executive Network Group of Greater Chicago, March 17, 2011 copyright 2011, Steven D. Stern
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Eng workshop-2011-03
- 1. Online Strategy Online Execution One Guy’s View on the Why and How of an online presence
- 2. Ground Rules
- 3. Ground Rules • Your mileage may vary
- 4. Ground Rules • Your mileage may vary • There’s got to be a pony
- 5. Ground Rules • Your mileage may vary • There’s got to be a pony • But no magic bullet
- 7. Quick questions • Hands up if you’re on Facebook
- 8. Quick questions • Hands up if you’re on Facebook • Hands up if you’re on Twitter
- 9. Quick questions • Hands up if you’re on Facebook • Hands up if you’re on Twitter • Why?
- 10. Why? • Be noticed • Thought leader • SEO • Promote your web site / blog / etc. • The ultimate goals: Indiana Jones strategy
- 11. Facebook Profile
- 13. Facebook Page
- 14. Facebook Page • Blog here or use teasers for your blog • Templates -- You’d use “public figure” • Add LinkedIn, Twitter, Events • You can appoint another person as admin • There’s a way to get a short URL using bit.ly
- 15. Facebook Page • You can post “as your page” -- keep things separate from your profile
- 16. Promote Your Page • Use the AS YOUR PAGE feature to like other pages, post comments -- to participate • Facebook is PARTICIPATION • And be sure to spell check! • People will find you
- 18. Why Tweet
- 19. Why Tweet • Cast your bread
- 20. Why Tweet • Cast your bread • It’s not spam
- 21. Why Tweet • Cast your bread • It’s not spam • It’s read by Google
- 22. Why Tweet • Cast your bread • It’s not spam • It’s read by Google • Mindshare
- 23. Why Tweet • Cast your bread • It’s not spam • It’s read by Google • Mindshare • Bait
- 24. It’s not about selling • It’s about presence and profile • If they know you, they’ll want you • You still need to include a call to action • Track your results with PeerIndex and Klout
- 25. At the very least • You show that you’re “with it” using the latest tools • You get to exercise your creative muscles • To find content, you have to stay current
- 27. The Wonders of • Set up a FREE phone number for your search • Direct calls to multiple phones • Voice mail transcripts • Custom voice mail messages by group • Make FREE calls from your home phone or your computer
- 28. Useful Links • http://google.com/voice • http://twitter.com • http://facebook.com • http://bit.ly
- 29. Follow me... • http://twitter.com/sds52 • http://on.fb.me/sdstern • http://linkedin.com/in/sdstern • http://www.sterndata.com
Notes de l'éditeur
- I'm going to be talking about Facebook and Twitter today\n\nAs business tools\n\nIf we have time, there will be some live demo. Presentation is available via SlideShare on my Facebook page \n\nFeel free to jump in with questions\n\n\n
- Does this work? Well, maybe. \nBut in your search you need to do a lot of things to get noticed. Just keep your priorities straight\n
- Does this work? Well, maybe. \nBut in your search you need to do a lot of things to get noticed. Just keep your priorities straight\n
- Does this work? Well, maybe. \nBut in your search you need to do a lot of things to get noticed. Just keep your priorities straight\n
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- Facebook is replacing all those multiple CC and forwarded emails. Now, more of my email is actually addressed to me! But we're talking about using FB and Twitter for your search and your business.\n\nIJ Strategy? Fortune and Glory\n
- This is a my personal profile and it's for my friends, real friends, people I know, not LinkedIn contacts, recruiters, or associates. There's too much here they don't need to know.\n\n
- This is my "Page". It's for my consulting and search persona, linked to LinkedIn, SlideShare, etc.\n\nHow do you get one? Go to any page -- this will do -- and click "Create a Page" from the left sidebar.\n
- So what do you do with it?\n\nSpeaking of Bit.ly, be sure to create a login there. Then, you can track who clicks on links you create with it.\n
- A new feature lets you keep your personas apart. I can be "Steven Stern", my personal profile, or "Steven D. Stern", my page.\n
- Like companies you're interested in AS YOUR PAGE, not as yourself. Comment there AS YOUR PAGE, not as yourself. This will draw eyeballs to your page.\n\nBe sure to check the INSIGHTS link on your page from time to time -- you'll be amazed what you can find out about who's looking at you.\n
- It's not all about Charlie Sheen\n\nAnother place to see and be seen IN YOUR BUSINESS PERSONA\n
- Be sure to use the Twiitter app on Facebook to link your BUSINESS twitter acccount to your page.\n\nBait? Yes, to draw people to your facebook page, or LinkedIn, or your blog.\n
- Be sure to use the Twiitter app on Facebook to link your BUSINESS twitter acccount to your page.\n\nBait? Yes, to draw people to your facebook page, or LinkedIn, or your blog.\n
- Be sure to use the Twiitter app on Facebook to link your BUSINESS twitter acccount to your page.\n\nBait? Yes, to draw people to your facebook page, or LinkedIn, or your blog.\n
- Be sure to use the Twiitter app on Facebook to link your BUSINESS twitter acccount to your page.\n\nBait? Yes, to draw people to your facebook page, or LinkedIn, or your blog.\n
- Be sure to use the Twiitter app on Facebook to link your BUSINESS twitter acccount to your page.\n\nBait? Yes, to draw people to your facebook page, or LinkedIn, or your blog.\n
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- Will this get you a job? Probably not, but probably no one thing you do will. Keep your priorities straight and spend your time where you see the most value. BUT, put some time into your online presence. When someone Googles you, what will they find? This way, you help set that up the way you want it.\n
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