Social Media Workshop for AMRP research group

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Esther De Smet - AMRP workshop - 28
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Website: news items
Opinion pieces
Infographics: http://blogs.biomedcentral.com/bmcblog/2014/08/11/the-power-of-
pictures-how-we-can-use-images-to-promote-and-communicate-science
Book reviews: http://blogs.lse.ac.uk/lsereviewofbooks/category/disciplines/urban-
studies/
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The risks that come with communicating your research to wide audiences are great.
Rigorous researching and attention-grabbing storytelling are very different trades.
However, by finding that point of connection in your research and by maintaining control
of your media relationships, you will be better placed at mitigating those risks.
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Try to come up with a witty approach to making mistakes but don’t make it
worse!
#Correction
Delete
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Timing and complementarity are everything
But for those looking at hard evidence within the current academic climate >
some experiments
Tweets tend to associate with citations but not correlate > but the more people
start tweeting their research the bigger the correlation will get?
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Twitter can be a lot of fun and be an added value if you find the right use for you and
your aims
But those might not be the aims of your target audience
It also adds to information ‘overload’
It does need to be approach with a health wariness and self-control
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Account:
- in order to keep an account active, a user needs to log in and tweet at least
once every six months, or risk permanently losing an account.
- An account might appear dead, but someone might be an active reader of
other’s tweets.
Handle / user name
Use a short Twitter username. Limit to 15 characters
cannot contain "admin" or "Twitter“
avoid numbers or underlines: you want others to be able to remember it and
type it easily.
You can be anonymous if you wish, but as a researcher it is not recommended:
you are more likely to have interesting interactions with others if they know who
you are.
TOOLS
Twitter clients
Specific features and apps: schedulers, link shorteners, analytics, archive
(twDocs), history (Topsy), integration with outlook (twInbox)
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Free and paying
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Importance of a good bio
Odd followers: it happens
@tweetyourscience database
With time, you'll become adept at discerning who is worth following and who is
not. There's no set strategy for this — it's completely up to you and your own
personal tastes. It might also depend on your strategy.
LISTS
A list is a curated group of Twitter users. You can create your own lists or
subscribe to lists created by others. Viewing a list timeline will show you a stream
of Tweets from only the users on that list.
Lists are used for reading Tweets only. You cannot send or direct a Tweet to
members of a list, for only those list members to see.
You can follow Twitter profiles using lists without actually following their
accounts, which means these users aren’t notified that you’re following them.
If you’re going to an event or attended one in the past — add the people
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associated with the event to a Twitter List.
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Individual tweets are being displayed with larger font and a new font face, while your
thumbnail image, name and Twitter handle are actually smaller, bringing the focus on
the content of the tweet.
And your tweets that are getting particularly high engagement (more favorites,
retweets, etc.) will actually be displayed with even larger font to bring further attention
to them.
PIN TWEET TO YOUR PROFILE PAGE
Thin and thick tweets (David Silver): one layer of information > more layers
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REPLY AND MENTION
- Visiting another user's profile page on Twitter will not display Tweets that
mention them. However, you can search for all Tweets mentioning their
username in the search box. Search for "@username" to view results.
- People will only see others' @replies in their home timeline if they are following
both the sender and recipient of the @reply.
- People will see any mentions posted by someone they follow (all mentions are
treated like regular Tweets).
- People with protected Tweets can only send @replies to their approved
followers.
If someone sends you an @reply and you are not following the user, the reply will
not appear on your Tweets timeline. Instead, the reply will appear in your
Mentions tab. You can click People you follow at the top of the Mentions timeline
to only display mentions from users you are following.
It's a good idea to be judicious in your use of the Twitter @ reply button. If you're
trying to have a direct conversation with someone, be sure your tweets are
interesting before you start sending a barrage of Twitter replies. (of course, no
DM is possible to multiple contacts)
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TWITTER CANOE
If you’ve been @-mentioned in a conversation on Twitter that mentions a lot of
other users and that doesn't stop until the people involved run out of things to
say, congratulations! You’ve been roped into a Twitter canoe.
A canoe is a conversation on Twitter that keeps rolling and adding new people
until people get annoyed or bored and stop talking to each other. Adding yourself
to a Twitter canoe is a bit of a bold move—etiquette calls for someone to add you
first.
SUBTWEETING and TWEETSTORMS > CODE of CONDUCT
DIRECT MESSAGE
Blue Line versus View Conversation
On Twitter web as well as its Android and iOS apps the tweets that form part of a
conversation are displayed connected by a blue line. This makes conversations
much easier to follow right from the timeline itself without having to go to a
tweet's permanent URL.
This means that if you have something to say that cannot be contained within the
confines of a single tweet, split them up into logical sentences, post the first
sentence(s) and then reply to that tweet using the reply button, remove the
@mention and then put in the second sentence(s), follow the same procedure for
subsequent tweets.
Also, if a conversation started an hour ago, but the latest tweet was sent 38
seconds ago, the whole conversation is going to appear at the top of your
timeline.
Blue line: if you follow people involved in conversation
View conversation: if retweeted (so people you don’t follow)
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HALF LIFE: http://www.socialmediacontractors.com/half-life-tweet/
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1. Your followers are reacting: you should be able to see a reaction ripple
through your feed.
2. Your number of followers is steadily and naturally growing. If your follower
numbers are falling, tweet less; if they’re static, tweet more.
3. The right people are seeing and responding to your tweets. Connect with the
influencers.
4. You treat Twitter interactions differently than promotions. If you are using
your Twitter account strictly as a promotional channel, people will treat it as
such.
5. Your posts yield real results.
Knowing how many times to tweet per day is a process of trial and error, but that
doesn’t mean it’s a matter of blind luck to find that magical number. It’s an
ongoing process of refinement.
I would add: management of expectations
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Social Media Workshop for AMRP research group

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