brainstorm session

1. Brainstorming
GPS – trend session (FDC)

7. Team
composition
Problem definition
Idea
generation
Idea selection
Problem
solution
conceptualization

9. How/why laddering

10. Trend selection
 Which wave do you want to surf?
Need inspiration?

11. Trend selectie
1. Grandmothers rule
2. Go green
3. Kids Rule
4. Instant economy vs.
Relaxation
5. Think global
6. Experience economy
7. Multicultural influences
8. cooperation
9. Focus on health
10. From consumer to
prosumer

12. Trends

13. 1. Grandmothers rule

14. 2. Ecologisation – go green

15. 3. Kids rule

16. 4. Instant economy vs. relaxation

17. 5. Wifi World

18. 6. Experience economy

19. 7. Multicultural influences

20. 8. Cooperation

21. 9. Focus on health

22. 10. From consumer to prosumer

23.  Grandmothers rule
 Go green
 Kids rule
 Instant economy vs.
Relaxation
 Wifi World
 Experience economy
 Multicultural
influences
 Cooperation
 Focus on health
 From consumer to
prosumer
 …
Trends - Overview

24. Trend selection
 Which wave do you want to surf?
Need inspiration?

27. Team
composition
Problem
definition
Idea
generation
Idea selection
Problem
solution
conceptualization

28. Brainstorm process
‘How could we’ questions
Situation
Opportunity area

29. “Thebestwaytogetagoodidea
istogetalotofideas”
−Linus Pauling

30. Brainstorm rules
• Postpone your judgement!
• Focus on quantity.
• Sky is not the limit! Freewheel!
• You really want to change
something. Dare to dream!
• No arrogance. Listen to everybody.
• Hitch-hike! Awkward ideas can help
to find good solutions.

31. 1 IDEA = 1 POST-IT
DON’T LOOSE ANY IDEA
WRITE DOWN IDEAS IMMEDIATELY

33. Generate ideas!
Yeah, but…
Yeah, and!

34.  Brainwriting by 2
 Starting point: 6 trends
 1 idea = 1 post-it
 Every 8 - 10 minutes change trend
 Read ideas of team mates
 Hitch-hike! Yes AND …
GPS-session

35.  S (Substitute): "What can I substitute in my selling process?"
 C (Combine): "How can I combine selling with other activities?"
 A (Adapt): "What can I adapt or copy from someone else’s
selling process?"
 M (Magnify): "What can I magnify or put more emphasis on
when selling?"
 P (Put to Other Uses): "How can I put my selling to other uses?"
 E (Eliminate): "What can I eliminate or simplify in my selling
process?"
 R (Rearrange): "How can I change or reverse the way I sell?"
WHAT IF YOU GET STUCK?

36.  Rephrase our question negatively
 Invent negative solutions
 Make / use them positive
 F.ex. How could we keep people as long as possible
on our website?
=> How could we get people away from our website
as fast as possible
Brainstorm method:
Negative Brainstorming

37. 1. Choose a superhero
2. What are his/her features?
3. How would your superhero solve this
challenge? How could certain features be
used to generate ideas?
4. Stuck? Repeat steps 1-3!
Brainstorm method:
Sssssuperhero!

38. Team
composition
Problem
definition
Idea
generation
Idea selection
Problem
solution
conceptualization

39. Brainstorm process
‘How could we’ questions
Situation
Opportunity area

40. Idea selection

41.  After brainwriting
 Convergence
 Read all ideas
 Choose best ideas
 Any possible combinations?
 Long term vs. Short term
GPS-session

43. Subjective method
Idea selection

44.  2 stickers / person
 Look at all ideas
 Paste a sticker on 1 or 2
ideas you favor the most
Stickers

45. Objective method
Idea selection

46.  Score the ideas (on 10)
 How realistic is the idea?
 How innovative is the idea?
 Delete unrealistic and not
innovative ideas
 Keep the best ideas!
VR-box
0
1
2
3
4
5
6
7
8
9
10
0 5 10
innovative
realistic

47. Team
composition
Problem
definition
Idea
generation
Idea
selection
Problem
solution
conceptualization

48. Solve your challenge!
• What is the best idea?
• Best idea using the subjective method = Best
idea using the objective method?
• If not: consult with your team members
• Choose one final idea

49. Conceptualize your idea!