The document provides guidance on developing an effective elevator pitch. It discusses that an elevator pitch is a short summary to define a product, service, or organization within the time span of an elevator ride. The NABC model and AIDA model are presented as structures to follow for the pitch, with NABC covering need, approach, benefits, and competition and AIDA covering attention, interest, desire, and action. Tips are provided such as knowing the audience, teasing to generate interest, managing nerves, and comparing the offering to alternatives and competition.

1. Voka Bootcamp
7 maart 2014 - Gent

2. Original presentation of buildingbetweenbridges.be

3. Pitch Workshop

4. STEVE
STEVENS

8. Triple B

10. Steve Stevens
Business Coach – Durf Ondernemen
Universiteit Gent

12. TIP
Always introduce yourself

13. JOSHUA BELL

14. ‘The era of small ideas is over’

15. elevator pitch

16.  Short summary to define a product, service or
organisation and its values
 Deliver the summary in the time span of an elevator
ride (30 sec – 2 min)
Elevator pitch

17.  Often used by entrepreneurs towards venture
capitalists or business angels to receive funding and
during networking events
 Also used in job interviewing, dating and summarizing
professional services.
Elevator pitch - purpose

18. THE LEGEND

19. People who know what they
are talking about,
don’t need a powerpoint.
Steve Jobs

20. But:
 Don’t try to sell too hard
 Know who you are talking to
 Just tease
Elevator pitch - purpose

21.  Prepare yourself !!
 It’s all-in the mind (mind exercises)
 Soothe your mood with music (feel good songs)
 Avoid nervousness-triggering factors (coffee,…)
 Relax, stretch, breathe in and out
How to Get Rid of Nervousness

22. Elevator Pitch
Stel jezelf en jouw idee voor
In minder dan 3 minuten !

23.  Elevator pitch
 NABC
 AIDA
 Informal pitch
 Pecha kucha
 …
Pitch Technics

24. NABC-model

25. NABC-Model

26. An important client or
market need addressed by
a unique approach with
compelling benefits when
compared against the
competition or alternatives

27. STEVE JOBS

28. Need

30. Approach

31. Benefit

34. TIP
Compare

35. Competition (comparision)

36. NABC-model
 Need: Wat is de nood?
 Approach: Hoe aanpakken?
 Benefits: USP?
 Competition: Is er concurrentie?

37. I want to develop …. (a defined
offering)
To help …… (target audience)
Solve …..
With as secret sauce ….
Or in other words..

38. AIDA-model

39. Attention

40. Interest

41. Desire

42. Action

43. • ‘The era of small ideas is over’

45. De UGent ondersteunt ondernemende
studenten via het project ‘Durf Ondernemen’ en
het bijzonder statuut van ‘student-ondernemer’

47. Stap in de voetsporen van ondernemers zoals
Richard Branson en Marc Zuckerberg, die beiden
heel vroeg startten.
“Als student heb je niets te verliezen, buiten je
fiets.”

49. Create your own pitch

50.  Each student writes a pitch proposal
 Each student presents his/her proposal to the other
students
 Each student creates a final proposals (3 min)
 Each student will get feedback
TO DO

51.  Dragons' Den
 Shark tank
 Launch Silicon Valley
Links

52. www.durfondernemen.be

53. Original presentation of buildingbetweenbridges.be